Category Archives: Mobile

Twitter launches new version of Blackberry app – connects with BBM

Twitter has launched a new version of Twitter for BlackBerry. This is long overdue considering how unreliable the Twitter app can be for the Blackberry.

The new version of Twitter for BlackBerry makes it easier to share links to web pages directly from the browser. Read More »

The era of the mobile app is over

“Sorry, thatʼs it for mobile apps. It’ll only last about three more years, or less,” I said to a client who was consulting my company on developing new mobile apps. I didnʼt mean to turn them down on this new business opportunity, nor did I want to cool off their fleeting passion to be part of the heated fad of apps-building.

My only intention was to stop them from spending a fortune on building apps that will not give them any ROI from their very limited marketing budget. Read More »

Mobile is not an island – it is key to engagement

Forrester predicts that the mobile wave will engulf us all and than one billion smart phones will be in circulation by 2016. As smart phones increase in number, so does their effect, and woe betide the company that is not preparing for the coming deluge.

In many cases, the mobile user is becoming a specific type of user, a distinct breed from the ‘standard’ PC user, who will only engage with you via their phone. Read More »

Twitter at Six: Twitter goes mobile on its birthday

TwiIt seems so natural to many people now, that it’s a hazy memory of a time when it wasn’t possible to catch up on the latest news stories or updates from celebrities on your mobile, in the same amount of time it takes to step off the tube, jump on the escalator and order a latte in the coffee shop next door. In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception six years ago. Read More »

Going public on the private screen

Whilst online surveys often overstate the uptake of technology, Ipsos MediaCT’s offline Tech Tracker data tells us that just over four in ten GB adults now own a smartphone, representing an increase of roughly 30% in the last two years. The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. Arguably the two are connected, the modern mobile device being the ideal format for keeping up-to-date, and updating, as it means people are always online, even when on the move. Read More »

SXSW @Austin done Tokyo style

For me, trying to choose a favourite talk from Austin’s SXSW interactive festival this week would be like lining up a row of twelve pots of deliciously fruity yoghurt and stating that I was only allowed to have one.

Agony.

Anyway, whatever the talk, and no matter what its theme, there’s great potential for use within digital advertising. It was good stuff. If someone tells you they weren’t inspired by SXSW then maybe they’re looking for fully-formed answers on a plate, whereas half the fun of this industry is taking a raw possibility, be it a technology or channel, and trying to do something different with it. Read More »

Apple to release iPad Mini later this year? And Waterproof iPhone?

We’ve heard rumours in the past concerning the launch of a smaller iPad, and now an unnamed Samsung official has thrown more fuel on the fire. Asking not to be identified (fair enough in the circumstances), he or she told the Korea Times that Apple will launch a 7.85-inch iPad before 2012 is out. Read More »

App developers must think beyond Apple’s app store

In less than four years, an incredible 25 billion apps have been downloaded from Apple’s app store. That equates to roughly 80 apps for each of the 315 million iPhone, iPad, and iPod touch devices that the company has sold worldwide. With more than 550,000 apps available, and many free to download, it’s easy to see why the store has proven popular with consumers and developers alike.

However, other app stores are beginning to catch up. At this year’s Mobile World Congress, Google’s Andy Rubin revealed that there are now 450,000 apps available in the Google Play store (formerly known as the Android Market). That’s three times as many as there were just 12 months ago and only around 100,000 fewer than the Apple App Store. Read More »

BBH under fire for its homeless hotspots #SXSW project

UPDATE - There seems a growing controversy surrounding this with some arguing that the use of homeless people as wi-fi hotspots by BBH New York is a story about exploitation.

It isn’t hard to see a little of that position. After all, BBH gets all the publicity and these homeless guys get a few days of attention and cash and then they are back where they started. That said interesting interview here done with one of the homeless hotspots involved. However, take a listen to the Audio and YouTube interviews with the homeless guys concerned (below). Read More »

Introducing Futulele, the Ukulele app for the iPad and the iPhone

I want to saw you couldn’t make it up, but that it is patently not true.  You can and you do it by plugging in your Apple iPad and iPhone and together and you get a Futulele. No serious, it is a a virtual Ukulele or a Virtulele.

Why you would do this I don’t know as you can buy a Ukulele for £20 and the Apple version is worth £600 (price of the two devices). Take a look. Read More »