Posts Categorized: Mobile

Optimising your mobile advertising across channels

MobileholdingphoneIt was once just a “nice to have”, but now mobile advertising will soon capture the majority of digital ad spend. Driven by rapid consumer adoption of mobile devices, and a corresponding surge in mobile ad clicks and conversions, the latest report by Marin has found that advertisers will spend more on mobile than desktop ads by the end of 2015. In fact, according to the Institute of Advertising Bureau’s 2014 Digital Adspend’s report, mobile advertising accounted for 23% of the total spend – a growth of 63% year on year.

Our report also revealed that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, this means it’s essential to adopt cross-channel advertising strategies that reach consumers across devices and platforms. This aligns with a recent Google report which found that more than 65% of advertising revenue comes from purchases that involve multiple touchpoints. Read more on Optimising your mobile advertising across channels…

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

Infographic: How m-commerce is changing retail

Mobile ad market: expected to be worth £1bn by 2015Irish courier service provider Snap Parcel has created this infographic to highlight the statistics on mobile usage, as well as consumer trends and perceptions regarding mobile shopping.

Looking at the various devices consumers are using to shop with, the infographic reveals smartphones accounted for 18% of e-commerce sales worldwide during the first quarter of 2015 – a 56% year-on-year increase – and tablets accounted for 16% of sales (3% YOY rise). Personal computers still dominate, accounting for 66% of total e-commerce sales, however, the device type saw a 10% decline compared to the same period in 2014. Read more on Infographic: How m-commerce is changing retail…

How can UK retailers grab a slice of the programmatic pie?

WEB_US_flagUS retailers are buying into programmatic in their droves because in today’s digital age, they recognise a savvy advertising strategy is critical. In fact, the industry spent 70% of digital display budgets on programmatic this year and will spend $3.71bn on programmatic digital display ads overall in 2015. And the technology makes up as much as 100% of advertising spend in commodity retail segments or those with high shipping costs.

But across the pond in the UK, is it the same story? Here are some tips to equip UK retailers with the knowledge they’ll need to grab their slice of the programmatic pie. Read more on How can UK retailers grab a slice of the programmatic pie?…

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Mobile: the barrier to a contactless society

iPhone6_3-Up_iOS9_Wallet-PRINTWith contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

In a relatively short period of time, shoppers have become accustomed to waiving a card over a terminal to pay for stuff, and it is not a huge leap for that card to be a phone. Read more on Mobile: the barrier to a contactless society…

Location finds its place at Cannes Lions 2015

mindshare-lightwave-hed-2015Adtech companies had a bigger presence at Cannes Lions this year. Brands, publishers and celebrities took part in not only the discussions of the most creative advertising campaigns, but also how they integrated technology, which played a major role this year.

The bulk of the conversations being had at the festival revolved around technology, particularly location and geo-targeting as exemplified by several brand activations that included beacons and location targeting. Mindshare conducted an experiment outfitting Cannes attendees with Apple watches which indicated the locations that triggered more excitement through biometric data. At xAd, we also used technology in partnership with the Cannes Lions festival organisers to target sleep-deprived festivalgoers and drive them to the Palais for a much needed complimentary coffee which resulted in over 3000 cups served in less than a week. Read more on Location finds its place at Cannes Lions 2015…

Acting on advertising

Starbucks-FGW (2)We all know that advertising makes people act – but thanks to increased connectivity, a greater understanding of effective messaging and a growing number of ways to interact, advertising has more influence than ever. But when do consumers actually act on advertising, what do they specifically act on and how do they behave?

KBH On-Train Media’s recent study surveyed more than 2,000 rail users to get a better understanding of consumer behaviour in relation to advertising. Read more on Acting on advertising…

The Daily Poke: Text blood

Text bloodWhile there are plenty of compelling reasons to give blood, statistics show that return rates among new donors are generally in decline. In an effort to stem the flow, Stockholm-based blood service Blodcentralen has come up with a simple way to encourage new donors to keep on giving. (Tx Gemma & Melissa) Read more on The Daily Poke: Text blood…

Infographic: Mobile eats up everything

Our latest infographic from Yieldr takes a look at the impact of mobile in terms of traffic, advertising, video and consumer behaviour from around the globe.

Looking at the UK market, Yieldr has stated the UK will be the fourth highest mobile advertising country by 2018, under the US, China and Japan. Overall, the global mobile ad industry has grown by 34% in the last year alone, compared to desktop advertising, which only rose by 11%. Read more on Infographic: Mobile eats up everything…