One of the most popular games over the last two years, Candy Crush, reduced its 2014 forecast in August after reporting lower-than-expected second-quarter revenue. This caused some unwarranted hand-wringing in the press about the future of mobile games.
To analyse this lifecycle trend, we gathered our own data from five mobile games that have been out for over three years, with over 20 million downloads each, including two simulation games, a trivia game, a card game, and a family game. What we found is that Candy Crush is experiencing a completely normal cycle of usage. Read More