Posts Categorized: Mobile

Google’s new mobile rankings – what it means for going global

WEB_mobile_phoneOn 21 April, Google will update its algorithm to favour mobile-optimised pages. Google has stated that the update will affect “all searches in all languages”, and that the update will have a “significant impact” on search results.

From that date, pages which are optimised for mobile devices will perform better in searches from mobile devices; and those not optimised for mobile devices will perform worse. Read more on Google’s new mobile rankings – what it means for going global…

The Daily Poke: A whisky that speaks to you

A whisky that speaks to youWhen your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks manufacturer Diageo is prototyping a new kind of label for Johnnie Walker Blue Label – one that allows it to communicate directly with consumers. Read more on The Daily Poke: A whisky that speaks to you…

Meerkat – empowering 250 million-plus potential broadcasters

WEB_Meerkat“What’s on the telly?” used to be the question, then it became, “What’s on YouTube?” and then it became “What’s on Netflix?” Could the next question be, “What’s on Meerkat?”

The key question we should be asking here is “How did Meerkat flourish so quickly, where products like Justin.TV (now defunct) and UStream have struggled?” The answer is convenience. Read more on Meerkat – empowering 250 million-plus potential broadcasters…

The Daily Poke: Emotikea

emoticons‘I haven’t been hoovered in weeks!’ ‘These dishes won’t do themselves!’ ‘What’s this red stuff on my new rug?!’

Ahh, the passive-aggressive ‘clean-me’ note, bane of many a flat share and family home. But it’s time to heave a huge sigh of relief, as those Swedish spreaders of homely love, IKEA, have come up with a solution to soften the blow of sending a house-related order.

No longer satisfied with filling the globe with their ubiquitous and oddly-named domestic designs, IKEA are moving in on our digital lives too. With a similarly expansive collection of 100 emoticons for smartphones everywhere. Read more on The Daily Poke: Emotikea…

Is it too late for Blackberry’s return to the touchscreen mobile market?

blackberry smartphoneWith Mobile World Congress in Barcelona almost at an end, last night Blackberry chief executive John Chen surprisingly announced BlackBerry’s re-entry into the touchscreen mobile market with the ‘Leap’, joining the recent classic keyboard models, with another three variants to come in 2015.

With an estimated 1,000 smartphones being shipped globally every minute compared to nothing less than a decade ago, can Blackberry reignite enthusiasm – not only amongst new customers, but those die hard brand advocates?

Read more on Is it too late for Blackberry’s return to the touchscreen mobile market?…

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

Smartphone dominance is here; marketers must shift their approach

smartphones by Yutaka Tsutano/FlickrYesterday marked the 20th anniversary of Yahoo being incorporated as a company. While it’s amazing to think how much the internet has evolved and changed in the last two decades it’s even more exciting to look forward.

Read more on Smartphone dominance is here; marketers must shift their approach…

The Wall meets Anima Sarah Lavoy, co-founder of Connect

AnimaWhat do you do if you’re biggest passion in life is people, and you just can’t keep track of the important ones in your life? You build an app which puts them all in one place, of course, that is – if you’re Anima Sarah Lavoy. This girl has community at her heart.

Connect asks you to grant it access to the places you keep your people – your phone contacts, Facebook, LinkedIn, email accounts – even Instagram, Foursquare, and Twitter.

The information is then spun into a single profile for each of the people in your life, who are added to a map of the world based on the city they live in. The user always know who lives where, and when friends move, their information updates. Read more on The Wall meets Anima Sarah Lavoy, co-founder of Connect…

The payments quantum leap and the lessons to learn

Tesco clubcardEvery few years, advancements in payments technology significantly disrupt how we shop.

Credit cards reduced our reliance on cash, online banking led to the decline of the cheque, and now mobile payments are poised to be the next major turning point: potentially the decline of the plastic credit card as we know it.

The concept of using a mobile device for payment isn’t new, but with the announcement that Tesco is trialling a service that allows customers to pay for items on their smartphones, and other innovations such as Apple Pay and Swatch’s new mobile payment enabled smartwatch, we may be experiencing a pivotal moment. Read more on The payments quantum leap and the lessons to learn…

Mobile is the new frontier for retargeting

Target, photo by viZZZual.com/FlickrMobile is set to become the hottest topic in retargeting this year ahead, according to 20% of the European marketers surveyed in AdRoll’s ‘State of the Industry’ report, launched this week.

Mobile retargeting has already been an early method for success, driving conversions and boosting brand awareness by serving impressions to those key users who have already demonstrated interest in a brand’s website.

Yet many marketers are struggling to build analytics with this still-developing medium.

Read more on Mobile is the new frontier for retargeting…