Christmas is coming. And if you’re a retailer or consumer brand, by now your plans for the holiday season are all set up and ready to roll. This year, unsurprisingly, mobile is expected to play a bigger part than ever – even more so than last year which, whilst not shocking to the people in the street, did seem to take brands and retailers a bit by surprise.
So, as I sit here with visions of sugarplums dancing in my head, what would I really like to see brands and retailers doing this year with the mobile channel? If I had the chance to write to Santa, there are a few things that would get onto my wish list: Read More