Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and, as one of the leading mobile marketing companies in the region, we are excited to support it.
Latin America is emerging as one of the most exciting territories for mobile marketing in the world. Although the UK and US have traditionally been the pulsing heart of the mobile marketing industry, large cultural and technological shifts happening in Latin America are set to supercharge its adoption across this region.
Latin America already has more mobile connections than people, and according to recent research from Ovum, smartphone penetration in South and Central America grew by 170% between 2010 and 2012 to 34%, and is forecast to hit 84% by 2017.
Smartphone growth in South America will soon get another boost, as Telefonica launches Mozilla’s Firefox OS handsets in the region, which will offer consumers affordable smartphones based on the Firefox open mobile ecosystem to counter the price barrier that has held back iPhone & Android adoption.