Posts Categorized: Mobile

The Daily Poke: Selective hearing is ‘Here’

Selective hearing 1As if social media wasn’t bad enough, the commute home can be a minefield of walking spoilers. If we had a pound for every time a total stranger ruined Game of Thrones then we’d definitely give that small fortune to Doppler Labs’ latest Kick Starter campaign.

Here Active Listening is the latest addition in the developing trend of wearable technology. ‘Here’ includes two wireless ear buds and an app, turning your mobile into a remote control so you can adjust anything from the EQ of a live concert to the frequencies of jet engines. This ‘hearable‘ system provides a customisable real-life sound experience, filtering out the everyday noise you don’t want and enhancing the sounds you do. Read more on The Daily Poke: Selective hearing is ‘Here’…

Why mobile is yet to impact FMCG marketing

Subway supermarket shopping comes to ShanghaiMobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We’ve been slow to understand where the real opportunity lies. Mobile apps for brands and retailers abound, but look in store and see how many people are using their phones. And if you see anyone, are they using a shopping-related app?

According to a study by the Harvard Business Review, marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. But rather than being the cause of the problem, mobile offers FMCG brands the chance to create more shopper loyalty in the form of habitual purchasing. Read more on Why mobile is yet to impact FMCG marketing…

The Daily Poke: Disconnecting people

Disconnecting people 1It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating the benefits of spending less time on their smartphones. Read more on The Daily Poke: Disconnecting people…

Mobile viewability: Making impressions count

Gonzalo Baeza - Mobile central to marketing campaignsViewability is taking centre stage in the mobile arena—and for good reason. Consumers are spending more time on mobile devices, and advertisers are allocating larger budgets to reach them. In 2014, marketers spent more than $42bn in mobile according to eMarketer, reflecting a 122% year-over-year growth for mobile specifically.

With increased budget spend of course comes ever greater scrutiny. For example, Kellogg’s recently announced that it has stopped buying YouTube ads due to viewability verification issues. Read more on Mobile viewability: Making impressions count…

Infographic: The growing investment in mobile programmatic

(Thinkstock)

(Thinkstock)

It looks like advertisers are keen to invest in mobile programmatic, according to Millennial Media’s latest research. The company’s latest report, called The Growing Investment in Mobile Programmatic, highlights a growing interest in the format – 91% of buyers who invested in mobile programmatic last year are increasing their spend in 2015. And 40% of respondents started investing in native advertising for the first time, and video ads are on the rise.

While much of the focus seems to be on America (63% of programmatic buyers are located here and 78% of programmatic campaigns are targeted at North America), interest within the EMEA region seems to be picking up pace.

Read more on Infographic: The growing investment in mobile programmatic…

The future of connected storytelling: Accelerating at Cannes

TV-Sync-Technology-740x523Connected storytelling is set to be a hot topic at Cannes Lions, which is perhaps unsurprising considering the rise of multi-screening. The IAB recently reported that over three quarters (78%) of consumers use a mobile while watching TV, with 84% doing so on a daily basis.

Alongside the rise of multi-screening, it won’t be long before a range of future screens – such as the in-car fourth-screen – become mainstream. These screens are driving the future of connected storytelling – deeming traditional brand storytelling a thing of the past, and opening up a plethora of channels for brands to engage with consumers. Read more on The future of connected storytelling: Accelerating at Cannes…

“Extra, extra, read all about it!”

Reading newspapers on SubwayThe way in which we consume our news has come a long way since paper boys standing on street corners shouting out the day’s headlines.

With the evolution of tech has come the evolution of news; we’ve created ever easier ways of keeping abreast of current affairs, using mobile phones, tablets, RSS feeds, social channels like Facebook and even our watches to keep informed. Read more on “Extra, extra, read all about it!”…

The decade of mobile: UK payments to reach £1.2bn a week by 2020

mobile payment payments cashless contactlessWe already know that as a tech-savvy community of consumers we use a lot of connected devices – on average five – during the purchase process. Now Visa has revealed we’re set to spend vast amounts on our mobiles in five years’ time.

In the financial brand’s Mobile Money report, based on the findings of more than 12,000 respondents from six European countries, Visa revealed UK mobile payments are expected to grow three-fold in the next five years, with total payments to reach more than £1.2bn a week by 2020. Read more on The decade of mobile: UK payments to reach £1.2bn a week by 2020…

The Daily Poke: Open all hours

Open all hoursSunrise and sunset are truly magical hours. So this summer, sportswear brand Peak Performance is inviting active folk to share the moment with them at photogenic wilderness sites around the world. (And bag a few PP freebies while they’re there…)

Read more on The Daily Poke: Open all hours…

Mobile operators gain the upper hand in mobile advertising

(Thinkstock)

(Thinkstock)

Ever since the introduction of data services and the rise of applications like WhatsApp and Skype, mobile operators around the world have found themselves on the back foot. Traditional revenues from voice and text messaging have been reduced significantly by the impact of, often free, internet-based alternatives.

And despite the fact it’s mobile operators who provide the networks for applications like WhatsApp to function, it’s these new apps receiving the plaudits and capturing the customer’s mindshare. But Verizon’s recent acquisition of AOL has finally tipped the balance back towards the operator, and it comes at a time when mobile advertising is on the brink of immense change. Read more on Mobile operators gain the upper hand in mobile advertising…