Mobile display advertising is currently reminiscent to the early years of online display with potential ad networks trying to work out the way or the technology to condense, control and package the vast array of mobile inventory.
Despite the progress – the process is harder for mobile than it was for online – it’s still relatively hard for buyers of advertising to buy across a large portfolio or network of mobile sites.
Facebook recently took a significant step in the land-grab by announcing plans to roll out a mobile ad network allowing advertisers to target people on mobile apps and websites using Facebook’s data. The network will let developers serve Facebook ads within their apps, giving advertisers access to apps where Facebook’s members already use their login details.
Facebook are unsurprisingly bullish about the move, chief executive Mark Zuckerberg said: “This is really the first time that we’re going to help you monetise on mobile in a serious way.” So will it live up to the hype and what does it mean for the space in general? Read More