The battle for first swipe is something you may not have heard much about. With wearable tech and the Internet of Things dominating the headlines, the struggle for control of your mobile’s home screen has been largely ignored. However, a series of recent launches suggest this is an area of serious interest.
Twitter is trying to put messages in front of people before they even unlock their phone and recently acquired smart lock screen app, Cover. The Android app lets the user customise the applications they see and when they see them and works by displaying apps contextually based on actions and locations. Widely regarded as a move to compete with Facebook’s Home service, Cover may give Twitter the chance to deliver tweets and messages outside of its dedicated app and further highlights the social platform’s mobile-first ethos. Read More