Posts Categorized: Mobile

Infographic: Will mobile ad blocking ruin advertising?

Gonzalo Baeza - Mobile central to marketing campaignsLet’s do the math. How much time on mobile will be impacted by iOS9 mobile ad blocking? That’s the question that our team at mobile ad platform, The Mobile Majority, have aimed to answer with this infographic on Apple ad blocking.

It’s an important question to ask, especially when you consider that mobile consumers use apps the majority of the time, and when they do use a mobile browser, it’s not always Safari. And even if/when a consumer does use Safari, that consumer still has to have the ad blocker downloaded. The result? A very small number. Read more on Infographic: Will mobile ad blocking ruin advertising?…

How Apple’s ad blocking move will improve mobile marketing

WEB_Apple_storeWhen news broke that Apple would be allowing users to download ad blocking extensions for its browser, Safari, the level of hysteria was somewhat unwarranted, if not expected. Fear not, this isn’t another article heralding iOS 9 as the catalyst for the end of mobile marketing as we know it. Quite the opposite.

At worst it will have a much less substantial impact than expected, at best it could actually be good for the industry. Read more on How Apple’s ad blocking move will improve mobile marketing…

Making the move to mobile payments

WEB_mobile_paymentsThe UK is a ‘mobile nation’. Smartphones are now the nation’s primary internet device according to a survey from Ofcom. According to the research, one third of British internet users see their smartphone as their ‘go-to device’ for going online.

Mobile lets consumers navigate their lives on the go, from banking, shopping, gaming and more. With mobile payments now in the mix, savvy brands should capitalise on the opportunity it presents by putting multi-screen campaigns at the centre of marketing strategies.

Connecting with consumers

Beyond offering consumers a quicker and more secure way to make a transaction, mobile payments will impact how brands engage with consumers. Starbucks is a great example of a brand recognising the need to connect with consumers at multiple points before their purchase. It processes almost nine million mobile payments each week, which accounts for a fifth of its in-store transactions. Ease of payment is just one part of it. Loyalty schemes, partner add-ons and a seamless mobile experience make customers come back. Read more on Making the move to mobile payments…

Infographic: Which global nation is the most switched on?

woman techTechnology is consuming our lives at an increasingly rapid rate, but have you ever stopped and wondered which continent has the most internet users? Or which global region has the highest smartphone penetration?

This infographic from Irish IT company ERS, called Internet and Devices Worldwide, showcases the global nations that are the most switched on when it comes to tech and devices.

In the fourth quarter of 2014, Internet World Stats found that Asia had the most internet users, accounting for 45.6% of the world. This was followed by Europe (18.9%), Latin America and the Caribbean (10.5%) and North America (10.1%). Read more on Infographic: Which global nation is the most switched on?…

What can we learn from Dmexco 2015?



Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world’s largest advertising and technology conference. The attendees were met by hundreds of speakers and thousands of exhibitors. Some were brilliant, some banal. Here are the four most interesting findings:

1. The disruption of search

The rapid rise of mobile internet usage has repercussions for how consumers discover brands. Search’s importance is declining, hit by the growth of apps as a means of navigation, smaller screens which make typing tricky and the importance of recommendations on social networks. Read more on What can we learn from Dmexco 2015?…

Data without borders: How the battle for friction-free advertising will be won

(Thinkstock/Peter Macdiarmid)

(Thinkstock/Peter Macdiarmid)

The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an app for that”, but it happens to be true. There are now more than 1.4 million apps on the Apple store, while some studies indicate we could be spending as much as 86% of our smartphone time within apps themselves. Today there’s even an app that monitors your other apps.

The most successful apps are often the ones that are simplest to use. And those that are most popular are now slowly expanding upon their original remit in a battle to become an all-in-one ecosystem that users never have to leave. Wired UK editor, David Rowan, highlighted the importance of a friction-free experience at the launch event for AdRoll Prospecting. Read more on Data without borders: How the battle for friction-free advertising will be won…

Mobile-first is the talk of Dmexco as brands like Instagram drive conversation

WEB_Instagram_logoTaking place every September in Cologne, Germany, Dmexco is the international conference for the digital industry. In a global digital economy, this show has more relevance than ever before, with brands travelling across Europe, America and Asia for tips from leading marketers on how to build their brand.

With global brands and leading companies in the marketing technology industry presenting their latest digital solutions, visions and innovations, Dmexco creates masses of conversations about the future of digital marketing – both on the trade show floor and online.

Compared with previous years, mobile has significantly grown its presence at the show (and we’re not just talking about the massive attention-grabbing mobile phones sported on some stands). Conversations have evolved too; mobile is not just being discussed in silo as marketers explore how location data can be harness to engage consumers in context too. Read more on Mobile-first is the talk of Dmexco as brands like Instagram drive conversation…

Dmexco 2015: What makes a great mobile video ad?

WEB_Dmexco_mobile_video_adsMobile video was undoubtedly one of the hot topics at Dmexco with speakers including Robert Bridge, vice-president, head of international marketing & editorial at Yahoo, and Debbie Weinstein, director, brand solutions & innovations for EMEA at Google, discussing the critical importance of mobile video in today’s marketing landscape.

A common thread running through all the presentations was the need for brands to implement successful, multi-screen ad campaigns to enable them to retain consumers and build their reputation. Today’s consumer moves seamlessly across channels and devices, and brands that are unable to offer a personalised, engaging and relevant experience on mobile are potentially missing out on new customers, and alienating existing ones.

The one question that dominated the video debate at Dmexco was, ‘what makes a great mobile video ad?’ So let’s look at the facts. Read more on Dmexco 2015: What makes a great mobile video ad?…

Infographic: UK retailers going mobile



The UK’s top 50 online retailers (by turnover) are missing out on opportunities to incentivise shoppers through mobile applications, according to Teradata research. Whilst 96% of the retailers in our study have an app, our findings suggest they are not using mobile communications effectively to engage customers, despite 44% sending in-app notifications.

We found that only one third of retailers that gather data reflecting their customers’ preferences and get permission to send targeted push notifications actually make use of that opportunity. Read more on Infographic: UK retailers going mobile…

Ad blocking: Unblocking the way for digital OOH – part two

TheHunted-DigiComThis is the second part in our review of the myths and opportunities around Apple’s iOS9 content blocking debate – part one can be found here. Here, we look at current and possible industry reactions and what this could mean for digital out-of-home (DOOH).

Content blocking is ignored at your peril 

Apple’s announcement in June saw Criteo, a French based display advertising business, take an overnight 7% hit in share price – at the time of writing, this has increased to a 20% drop since June ($45 to $36) – investors are clearly concerned. Read more on Ad blocking: Unblocking the way for digital OOH – part two…