Often in marketing we make things because we can. We get distracted by the shiny trends. We chase them. I’ve always found that it’s easier to leverage an existing behaviour than to change it. And that if you ask “so what?” you might well avoid making something that serves no purpose in the lives of today’s busy consumers.
Truly ground-breaking and insight-driven mobile marketing solutions were relatively few on the ground at MWC this year. And the highlights for me came from an unexpected source: LG. Read More