The future of music consumption has become a public affair. The recent struggle between Spotify and Taylor Swift being a fine example. How are artists, managers, record labels and brands expected to build a business in the age of ‘free’ music?
The internet revolution was only one step in the evolution of media consumption which made access universal. In the age of mobile revolution we are now at the crossroads, faced with the challenge of making this now, all-powerful medium sustainable and rewarding for creators, as much as for the end consumer.