Posts Categorized: Mobile

The Wall meets Anima Sarah Lavoy, co-founder of Connect

AnimaWhat do you do if you’re biggest passion in life is people, and you just can’t keep track of the important ones in your life? You build an app which puts them all in one place, of course, that is – if you’re Anima Sarah Lavoy. This girl has community at her heart.

Connect asks you to grant it access to the places you keep your people – your phone contacts, Facebook, LinkedIn, email accounts – even Instagram, Foursquare, and Twitter.

The information is then spun into a single profile for each of the people in your life, who are added to a map of the world based on the city they live in. The user always know who lives where, and when friends move, their information updates. Read more on The Wall meets Anima Sarah Lavoy, co-founder of Connect…

The payments quantum leap and the lessons to learn

Tesco clubcardEvery few years, advancements in payments technology significantly disrupt how we shop.

Credit cards reduced our reliance on cash, online banking led to the decline of the cheque, and now mobile payments are poised to be the next major turning point: potentially the decline of the plastic credit card as we know it.

The concept of using a mobile device for payment isn’t new, but with the announcement that Tesco is trialling a service that allows customers to pay for items on their smartphones, and other innovations such as Apple Pay and Swatch’s new mobile payment enabled smartwatch, we may be experiencing a pivotal moment. Read more on The payments quantum leap and the lessons to learn…

Mobile is the new frontier for retargeting

Target, photo by viZZZual.com/FlickrMobile is set to become the hottest topic in retargeting this year ahead, according to 20% of the European marketers surveyed in AdRoll’s ‘State of the Industry’ report, launched this week.

Mobile retargeting has already been an early method for success, driving conversions and boosting brand awareness by serving impressions to those key users who have already demonstrated interest in a brand’s website.

Yet many marketers are struggling to build analytics with this still-developing medium.

Read more on Mobile is the new frontier for retargeting…

Mobile optimisation: What do Google’s warnings mean for brands?

google+ : users are spent less than seven minutes on Google's social network in marchBrands that have invested in mobile and responsive websites are likely to reap the benefits as Google moves towards a better mobile user experience.

But Google recently sent a warning out to webmasters whose sites have issues on mobile devices.

Launching on Webmaster Tools, the warning highlights how many pages have ‘critical mobile usability errors’ i.e. which pages may not display correctly on a mobile device. Read more on Mobile optimisation: What do Google’s warnings mean for brands?…

4 native advertising predictions

nativeFollowing the hype of native advertising in 2014, here are some insights into what to expect from native in 2015 as the industry matures. Read more on 4 native advertising predictions…

Read more on 4 native advertising predictions…

4 trends that will shape the future of email marketing

Apple WatchThe rise of mobile has increased email marketing’s standing amongst digital marketers. And once the Apple Watch is out, the humble email will be one of the best ways to reach consumers with your marketing messages.

Keeping it simple is key, writes Sharon Jennings, digital marketing consultant at CACI, who shares her top four predictions for future trends in email marketing.

Read more on 4 trends that will shape the future of email marketing…

Mobile, not wearable tech, will have its moment in 2015

smartphones by Blake Patterson/FlickrFor a few years now, brands, marketers and advertisers have been patiently waiting for the pivotal moment when wearable technology is embraced by mainstream consumers, excited by the prospect of all the customer data that can mined from these devices and they have reasons to be enthusiastic.

Unfortunately, it seems this pivotal moment is still some way off, writes Geoff Gower of Ais London. Read more on Mobile, not wearable tech, will have its moment in 2015…

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read more on Brands should “enhance the conversation” to infiltrate mobile messaging apps…

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…

How to market to Gen Z

Young browsers: internet use among children is on the increaseIn the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and starting to become much more important to marketers.

New research from mobile marketing agency Global Messaging has revealed that 81% of Gen Z use some kind of social media; 66% list gaming as their main hobby; and 25% left Facebook in 2014.

Read more on How to market to Gen Z…