It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience (Netbiscuits People’s Web Report).
As if that’s not enough to focus the mind, mobile is projected to drive 36% of all e-commerce sales in 2014, compared to 16% in 2013. In the UK, it is estimated that mobile influenced £15bn of in-store sales in 2012, double the value of goods actually sold over mobile in that year.
This trend presents two major challenges to brands and retailers, this season and beyond. Firstly, mobile experience is now as important, if not more, than the desktop experience, so it needs to be super slick. Responsively designed websites are now an absolute bare minimum.