The latest data from the IAB report (co-produced with PWC) says that advertising on mobile devices in 2011 reached a new high of £203.2M, a 157% increase on the previous year. When compared to estimates from The Advertising Association/Warc Expenditure Report, this expenditure is now greater than overall cinema spend (£182M). So what is the best way to engage with consumers via their mobile?
The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.
Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.
Now I think it can apply to the very nature of one’s digital identity itself.
Last week I speculated on the future advertising benefits of the 4G mobile network rollout. This week, research by Capital Economics (commissioned by Everything Everywhere) highlights the potential for a sizeable private sector investment to be made to successfully install 4G in the UK, in the region of £5.5bn.
The great thing here is that mobile networks are willing to stump up the cash during a time when the economy could use the boost. Read More
Hot on the heels of acquiring mobile photo sharing app Instagram Facebook has bought another mobile app as it acquires startup Glancee underscoring the importance of mobile to its growth strategy.
If you imagine Foursquare for people rather than places then you have an idea of what Glancee is about. It tells you when friends or people who share a common interest are nearby by pulling information from Facebook. Read More
A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.
It found that none of the parties’ websites rank before page 4 on Google for local election searches and that there were just 68 Facebook updates and 79 tweets across all three parties’ Twitter main accounts in April 2012.
There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?
4G is a super-fast mobile connection which should give you similar (if not better) speed than your fixed-line broadband. In terms of user experience, the improvement will mean a huge reduction in the time it takes 4G mobiles to load a web page (and the advertising on that page) and it will make video and audio streaming easy without a Wi-Fi or hard-wired broadband connection. Read More
Is the internet leading towards a single, shared cultural identity? Or is it facilitating a break-up into many smaller groups, each of which see themselves as having a defined culture of their own?
Socialcam is a free iOS app that allows users to take video, put filters on it, and store the result in the cloud. As the name suggests, there is a significant social element to the service. Users can browse, watch and share their friends’ videos, as well as connect the app with various other social networks like Twiter, Facebook and Posterous, and tag friends in videos. The cloud storage is a brilliant idea, as it stops large videos eating up phone memory, that can be used for more important things like Draw Something and Angry Birds. Read More
It took Draw Something just five weeks from launch to land a recommendation by Miley Cyrus on Twitter, sending the mobile game into orbit and racking up more than 50 million downloads.
Zynga was impressed and acquired the app’s developer OMGPOP for $180m last month, adding the title to its portfolio to join the likes of Facebook favourites Farmville and Cityville. Read More
UPDATE - Facebook is suffering something of a backlash in the wake of its $1bn acquisition of photo app Instagram yesterday afternoon in the US, which makes the company more valuable than the New York Times.
Instagram users have been been voicing their anger on Twitter with many saying they do not want Facebook to have access to more of their data or to flood the service with ads.
Instagram users have been posting details of how to delete accounts and numerous articles have appeared on tech blogs giving instructions regarding how users go about this closing their Instagram account.
Most commented