Posts Categorized: Media Owners

Vice media and broadcast

Vice logoVice Media has never been in finer health, not only has it cemented itself as the edgier go-to source for the millennial generation, last year it secured an additional $500m (£324m) worth of funding for web and mobile apps.

Whilst the brand’s commitment to digital cannot be ignored its announcement that it plans to launch a free to air TV channel, double its production presence and embark on an ambitious broadcast strategy, which will see 12 further channel launch across Europe next year, seems to suggest the brand is hedging its bets. Read more on Vice media and broadcast…

Vlog: Yahoo on digital training and gamification

WEB_Yahoo_Academy_digital_trainingLizzie Barclay, senior marketing manager at Yahoo, spoke exclusively to The Wall about its digital online training platform, Yahoo Academy, and why the company has taken a gamification approach to it.

The free to use platform, which launched earlier this year, has been created to help digital marketers of all levels and disciplines further their industry knowledge. It covers an array of topics including social media, data, content marketing, mobile and programmatic. Read more on Vlog: Yahoo on digital training and gamification…

Programmatic for posters

ThinkstockPhotos-458355307Spend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry have been considerably slower in the uptake of programmatic than others.

Programmatic in the out-of-home (OOH) industry is yet to develop despite the significant investment in digital screen technology. So what’s the problem? In short, some 95% of OOH’s audience delivery relies upon manual paper and paste posting of classic posters, not exactly ripe for real-time trading.

And there are other issues too. The OOH sector has never had quite the same reliance on tech as other media. In order to make the shift to programmatic, the industry needs to begin to develop standardisation in software and inventory management systems. Read more on Programmatic for posters…

With GoPro, a media company takes shape

WEB_GoPro_cameraGoPro is much more than a consumer electronics manufacturer. They’re really in the business of content enablement. So claimed Zander Lurie, the company’s Senior Vice President of Media, speaking at NATIVE 2015, the premier native advertising conference presented by Sharethrough.

“We sell products — cameras, mounts, accessories, etc — but the ethos, and the culture of the company is built on content enablement,” Lurie said during a one-on-one conversation with Sharethrough president Patrick Keane.

Lurie’s statement will come as no surprise to those familiar with GoPro, a company whose rise from surfer’s pipedream to tech behemoth is as awe-inspiring as any of the feats captured by its signature cameras. Read more on With GoPro, a media company takes shape…

The Daily Poke: Introducing women to Vice

Introducing womenUnilever has struck a deal with global media channel Vice to coincide with the launch of its new channel for women, Broadly. Vice’s offering for men has already made it something of a hot media property, but the new channel is seen as a move away from the ‘dude’ tone of its male equivalent. Read more on The Daily Poke: Introducing women to Vice…

Ensuring an outdoor serving of meat and two veg

CityLiveThis post is provided by our partner MediaCo Outdoor.

The CityLive Challenge is now in full swing. Two multi-disciplinary teams are pushing the creative and tech boundaries of what’s possible with digital Out-of-Home (DOOH), utilising our Manchester city centre screen network.

And a number of powerful endorsements of this initiative from leading agency figures in recent weeks provide all of us with a timely reminder.

Read more on Ensuring an outdoor serving of meat and two veg…

Rise of the global creative media agencies

IdeaThe idea that we are standing at the precipice of a new age in the communications industry, wherein the more ‘creative’ media agencies are separating from the ‘old-school buying’ media agencies and securing creative mandate from advertising agencies occurred to me in the most poignant way over a year ago.

Imagine, the first local-market meeting with a new client after a new global media contract has been secured. The pitch was led and won on the other side of the world and this local client had very little input into the pitch process. Now, the local client is following their directions to onboard us, the new local media partners. It has been rumored that our new local client was perfectly happy with her smaller-scale buying-centric media agency. Read more on Rise of the global creative media agencies…

Is this the end of Facebook?

Facebookbuilding640The end for Facebook? Maybe the beginning of the end. Although tit has done a terrific job at making something so useful and addictive that people seem not to care if they forgo privacy. Or choice, it seems.

Its biggest problem is attracting youngsters who are increasingly going for ‘ephemeral’ social platforms like Snapchat where the emphasis is more on connecting with friends in a way that doesn’t leave an audit trail for Mum (or future employers) to find. People don’t seem to be put off Facebook by any ethical questions, more questions of their own convenience. Read more on Is this the end of Facebook?…

Cannes film lions: why the winners won

Cannes filmEvery jury panel at Cannes is said to be a completely different experience. It all depends on the mix of judges and, most of all, the organisation and communication skills of the jury president.

I’m happy to say that on the film jury – made up of 21 creative directors from different countries around the globe, and headed up by a fantastic jury president (Amir Kassei, CCO of DDB Worldwide) – the culture was one of total openness and respect. It was also great fun.

This meant the discussions could be very robust whilst giving everyone the space to properly interrogate the work – and each other’s opinion – to be able to arrive at a consensus.

Read more on Cannes film lions: why the winners won…

Infographic: 42.1 million Britons consume newsbrands

AustraliannewspapersThe latest NRS PADD (Print and Digital Data) report reveals that eight in ten British adults consumed a newsbrand, either in print or via PC or laptop.

The quarterly report that fuses April 2013 – March 2014 NRS data with Comscore data from March 2014, estimates an enormous 42.1 million people across the UK consume national and regional newsbrands on a monthly basis.

Read more on Infographic: 42.1 million Britons consume newsbrands…