How important is the reader’s journey to your content? Outbrain recently collated some data on how engaged audiences are when coming to content from different traffic sources: search engines, social media and content discovery. We wanted to understand what impact the source had on user behaviour after they arrived on a content site. Read More
Category Archives: Journalism
The creative process is, and should be, riddled with mistakes. As James Joyce said, ‘mistakes are the portals of discovery’. They are the way we learn; the way we evolve. Indeed, you only have to scratch the surface of Twitter to read motivational statements such as ‘I haven’t failed, I’ve just found 100 ways that don’t work’.
I totally get that. But it poses a problem for me. I have an innate aversion to making mistakes. A fear. And fear of making mistakes can paralyse our creativity. Read More
All this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop their heads from spinning, The Wall brings you a best of the best bits curation from all the daily highlights. Read More
The industry chatter about the risks of guest blogging has been getting louder for more than a year. The first the warning shot was fired by Google’s head of web spam Matt Cutts with his decay and fall of guest blogging post. Three months later and after a host of website penalties, it had become clear that guest posting was indeed a major risk if undertaken for the objective of SEO. Read More
So far my meditations have been interrupted by: impatient commuters; my mobile (my fault); a colleague; my husband (his fault); and the cat. I take this all as imperative learning experience as I embark on my early meditation journey. Read More
As you might know by now, I’ve just started a very busy, fast paced, high pressured, and (I’m sure at several junctures will be) stressful job, in which I’m expected to be creative, make informed, strategic decisions, meet all my deadlines and – crucially – be a happy and harmonious colleague. Anxiety is just an accepted part of my daily grind. Sound familiar? Of course it does. Read More
The awful case of Ian Watkins, the lead singer of Lostprophets who pleaded guilty to charges of attempting to rape a baby and other offences this week, obviously triggered a lot of conversations on Twitter. Not only were his crimes extremely serious and upsetting, but many users remember Watkins as the singer of a band they grew up liking.
Unfortunately Peaches Geldof, daughter of Live Aid founder Bob, took it upon herself to tweet the names of two mothers involved in the case along with Watkins. This despite the fact that their identities and those of their children had been kept out of the public domain. Read More
Before I have my eyes gouged out by a mob of angry list-lovers, I’d just like to preface this blog post with one thing: I am one of you! I too sleep peacefully at night with a little grin on my chops when I have categorised every last bit of my day into a wonderful, succinct catalogue of list-based joy. Which is why I felt compelled to write this post as an indictment against all the bloggers committing heinous crimes against my very favourite organisational format. And number one among the accused is Buzzfeed.
When Buzzfeed appeared on the scene, I thought it was pretty much the best thing that had ever happened to my lunch break. But something’s changed, and these days I’m sure I’m not the only one who has become fatigued by the [x reasons why x is totally x] format. Here’s the ultimate and definitive list of reasons why Buzzfeed has killed the list (meta, eh?).
The world of advertising is changing. Prolific online and multi-device media make for anywhere, anytime consumer engagement; while the Social Age has transformed customers into editors, airing their own critiques on a global platform, however qualified.
Savvier consumers put brands to the test, ever more indifferent to traditional advertising formats, while word of mouth and online commentary take over.
Content is king, they say – but never more so than now. Reliable content from trusted sources has come to the fore as a branding medium: giving consumers something they want as opposed to pushing out messages they’ve become conditioned to ignore. Read More
Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of ”Adapt or die”.