English Premier League football clubs are starting to ramp up their Social Media activity as they begin to gain more followers. In the past few months our data has showed that clubs are quickly gaining more and more Twitter followers and Facebook Likes every month. Clubs have recognised this rapid growth and responded with a higher volume of tweets and updates in order to ensure this growth doesn’t slow. Read More
Here we go again. Last year it was Microsoft’s Bing capitalising on the #SupportJapan campaign in the wake of the earth quake and tsunami there and then we had fashion designer Kenneth Cole riding on the coattails of #Egypt.
For many brands and marketers the other Friday was a game changer – they just haven’t realised this yet.
As Facebook rolls out Timeline for brand pages, one of the most overused fan gathering tactics is on the way out. We believe this is a good thing. We are talking about “Fan gating”, often referred to as “Like gating” or “Like blocking”. Read More
In the past month EPL football clubs have amassed 3.3 million new Facebook Likes, 342,109 new Twitter followers and nearly 10,000 tweets. This works out as a 12% growth for Twitter followers and 9% for Facebook fans and it doesn’t like it will decline any time soon. With this in mind, who performed best in the last month?
The below infographic comes from Digital Agency Freestyle Interactive, who have been producing monthly EPL Social Media reports since November.
I don’t know how many more times I can answer the same question from people. It usually goes something like this;
Social media wannabe: “Hey, are you on Pinterest yet?”
Me: “No! go away!”
I know this sounds harsh, but it’s simply a fair representation of the conversations I’ve been having too much recently. I think it was less than a week after Pinterest became “mainstream” when the questions were being asked about why I (or my company) weren’t on the platform yet. As if we’re missing out big time. We’re losing the opportunity of a lifetime. It’s now or never!!!!!
Twi
It seems so natural to many people now, that it’s a hazy memory of a time when it wasn’t possible to catch up on the latest news stories or updates from celebrities on your mobile, in the same amount of time it takes to step off the tube, jump on the escalator and order a latte in the coffee shop next door. In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception six years ago. Read More
About a month ago I posted a fab ad on my personal blog by British Airways called The Race. It resonated with me as I have been living in the US for a year now, will be missing the Olympics, and let’s face it, I get a bit homesick now and again and this video got me all of a quiver!
Facebook’s Timeline feature has the potential to be as dramatic a change to the network as when the company controversially launched the now irreplaceable news feed. Unsurprisingly, brands are determined to cash in. There is quite a variety of companies using these apps too, it’s not just social networks and newspapers. Brands as diverse as Vevo, Foursquare, Nike, The Onion, and Pinterest have all launched new Timeline apps at South by South West in Austin, Texas.
Techcrunch point out that the data from the apps is of huge value to advertisers, and therefore Facebook. The data is structured, so instead of knowing the things that people merely ‘Like’, which is not always an accurate reflection of preferences or actions, these apps store what you have actually watched, done, or eaten.
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Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.
And next week we will throwing ourselves into the madness of SXSW Interactive as part of the UKTI Trade Mission along with 39 other companies from the UK and over 25,000 others from round the Globe. We will endeavour to bring you daily updates as to themes, new ideas and creative technologies on show along with the weird and wonderful from Austin. Read More
You may have noticed all the posts and blogs regarding the new brand pages on Facebook.There were loads. So I thought I would gather some of the highlights all in one spot. Plus add a few thoughts here and there
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