Facebook recently announced it’s going down the permission marketing route with its soon to launch Ad Preferences tool – another useful product for Facebook’s one billion plus user base.
Not only does it give them more control over what they receive from advertisers, by being able to update their interests, but also provides marketers with better targeting opportunities across its platform. It’s another tool to help Facebook monetise its huge database, attract advertisers and provide a better experience for its users.
It’s vital marketers embrace these products that deliver better targeting across Facebook. However, one tool we’ve noticed many marketers aren’t using to its full potential is Facebook’s real-time bidding ad exchange (FBX). Read More