Category Archives: Facebook

The facts about Twitter trolling

Rebecca AdlingtonTwitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games.  This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.

So just how unusual is this type of attack and is it limited to famous personalities?  The latest statistics on UK social media bullying from Harris Interactive’s *SocialLife tracker suggest that we should not be surprised. Read More »

Facebook goes back to the future with Paper

Facebook like button 300 x 200Facebook has just done something interesting. It has diluted its content and amputated its paid product. It’s a funny way to celebrate a tenth birthday, but perhaps it’s a sign of the times.

I refer, of course, to Paper – the new app from Zuckerberg and Co. which is getting the media very excited. Time even covered its launch with the headline: “If Facebook were invented in 2014, it would look like Paper.”

The new app is best summarised as an alternative news feed, mashed together with Flipboard. It’s self-consciously de-branded, and is clearly aimed at people who like the content/friends they have on Facebook, but not so much the platform itself. This goes some way to solving the ‘uncool’ problem the social media network has been having with younger users (although this has been greatly exaggerated) by packaging up a different, more single-purpose, contemporary experience – “a better looking, more responsive” vision of what information should be. Read More »

More than just a ‘like’ – how businesses can get full value out of social media

Facebook like button 300 x 200Three or four years ago, many articles on getting business value from social media would have been haranguing brands to improve their presence on Facebook, perhaps with a suggestion to try out Twitter. Luckily, time has moved on and the vast majority of businesses not only have a social media presence, but are also providing some form of social customer care. Alas, all is still not well: many companies continue to fail to maximise the full value of social media. This can largely be blamed on company practices and culture which fails to take social media seriously – that is, until something bad happens. Read More »

Ten years of creative Facebook campaigns

intel museum of meThis week, Facebook celebrates its tenth anniversary. Since its inception, advertisers and marketers have used the social network in increasingly creative ways. So we thought we’d delve into the archive to pull together some of the most innovative campaigns featured at the D&AD Awards over the past decade. 

The Society of Good Taste
Unlike most brands on Facebook who will do anything for a ‘Like’, Grey Poupon has always preferred quality over quantity. So along with CP+B Boulder, they launched the first Facebook page that deletes fans who do not exemplify good taste. Read More »

Facebook aged 10 – The smartphone crucial for future success

MediaCT_Like_us_the_wallFacebook is ten years old this week. Since its inception the site has been incredibly influential in altering the way that we communicate with each other. Recently however, the site has been compared by academics at Princeton University to a disease that people eventually build up immunity to. Its offer to purchase younger rival Snapchat was also rebuffed. So is Facebook in decline? Read More »

Ten years after Facebook launched, we’re back to the days before Facebook

facebooklogoBefore Facebook, most social sharing among my group of friends happened on instant messaging via MSN. Depending on your own group of friends you might have used AIM or Yahoo instead. Most of the photos we shared were via e-mail, with large albums uploaded to YouSendIt or another cloud storage server. Most of my friends had social media profiles, automatically created by MSN, but few of us posted there regularly. Then Facebook came along. By 2006, when I started at university, practically every single student in my year had it. We shared everything on Facebook: what we were up to, our relationship status, movies we watched, pictures from events, classes we were attending, our plans for the weekend, everything.  Read More »

The age of conspicuous communication

fight club stillTyler Durden. Renton. Remember those guys? One looked a lot like Brad Pitt, the other like Ewan McGregor. Two charismatic anti-heroes of the 90s: poets, philosophers, one a pugilist, the other a heroin addict, and both occupants of society’s fringe. Different accents, different flavours of candour, but Durden and Renton shared the same derision of a capitalist age greased by feverish, never-satiated consumerism. Read More »

Infographic: Ten years of Facebook

MarkZuckerbergyFBlogoOver the last ten years, Facebook has come to dominate our online (and indeed offline,) lives. For many, Facebook is the internet.

Mark Zuckerburg and his social social network have survived legal wrangling,  privacy scares, and a somewhat rocky IPO to remain top of the pile. Many of us know part of the Facebook story, courtesy of endless Zuckerburg profiles and, of course, the film “The Social Network”. However, it’s easy to forget some of the site’s significant milestones that, in just a decade, turned Facebook into the force we know today.  Read More »

Facebook turns table on Princeton with its own doomsday prediction

facebook RIPFacebook is dying. By 2018 it will exist only in our memories and experimental laboratories. Comparing the most popular social networking site in the world with smallpox is a brave move but that’s what Princeton university researchers John Cannarella and Joshua Spechler have done. In their paper Epidemiological Modelling of online social network dynamics they theorize that based on the movement and structure of an infectious disease epidemic Facebook will die because like a disease we are slowly becoming ‘immune’ and in the way of Myspace and Bebo, it will be forgotten. Read More »

Is this the end of the text message or just an evolution?

Girls sitting down texting smallThis week it was announced that there had been a year-on-year drop in the number of text messages (SMS) sent for the first time since texting was invented. Younger generations are now using their smartphones to embrace cheaper, more visual forms of communication offered by instant messaging sites like Snapchat and Whatsapp. For younger smartphone users who have witnessed the more open and permanent nature of communication on sites like Facebook, these instant messaging sites represent a return to more private, SMS style communication, but designed with the smartphone in mind. The text message revolutionised the way we communicate and helped to prepare us for the current culture of immediacy before the smartphone emerged. But now that it has, people want more than just text. Read More »