This week it was announced that there had been a year-on-year drop in the number of text messages (SMS) sent for the first time since texting was invented. Younger generations are now using their smartphones to embrace cheaper, more visual forms of communication offered by instant messaging sites like Snapchat and Whatsapp. For younger smartphone users who have witnessed the more open and permanent nature of communication on sites like Facebook, these instant messaging sites represent a return to more private, SMS style communication, but designed with the smartphone in mind. The text message revolutionised the way we communicate and helped to prepare us for the current culture of immediacy before the smartphone emerged. But now that it has, people want more than just text. Read More
Category Archives: Facebook
The introduction of adverts to Instagram comes as little surprise, with ads on the platform having been rumoured since the purchase of Instagram by Facebook in 2012. While there were user concerns surrounding the changes, particularly that adverts would ruin Instagram’s creative visual aesthetic, the first ads have been deemed a success.
This week it emerged via AdAge that Facebook are changing the way non-paid engagement works, effectively increasing the price of reach. How? By reducing the reach of unpaid posts in order to encourage brands to put more budget behind paid Facebook media.
Whatever we may think of this move, effectively it will lead to an increased scrutiny on Facebook content. Clients are not going to accept a decline in reach and aren’t going to hurry to empty the coffers to pay for it (not initially anyway).
One of the more unglamorous, but vital, sections of the government are the Law Officers. The Attorney General and Solicitor General are politicians and members of the Cabinet who act as the government’s lawyers. They act for the government in court and provide legal advice.
Not surprisingly, such an institution is having quite a time of it trying to interpret the law in the digital and social media age. Issues like contempt of court come up regularly, as we saw this week with Peaches Geldof. Read More
Instant messaging has been on the rise in recent years, as a way to keep people using social networks, but also to help maintain privacy for users. For instance, it is widely known that social networks have had problems, such as Facebook with its trouble keeping its teen audience. They are therefore moving towards using mobile messaging services. It is therefore not surprising that a report from Gigaom suggests that Facebook-owned Instagram may be working on its next big feature – instant messaging.
Do they need to innovate with such a feature?
Imagine this. The morning alarm goes and you rise. You’re midway through your morning routine when you first swipe to open your phone and face the day. You check Facebook (in fact some studies suggest that almost half of us check on social media app during this time). It fails to load for some reason. You head to Twitter and read the news that Facebook has shut down.
So, if Facebook were to shut overnight, what would happen?
Pandemonium would first ensue but eventually the dust would settle. People accept that Facebook is no more.
It all began with those familiar Coca-Cola trucks back in 1995. Today, it’s the UK’s biggest retailers who carry the torch.
Unlike the Coca-Cola ads of yesteryear, today’s ads have the benefit of social media support. A nice budget for video seeding and social spend can go a long way.
F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an “F” because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.
Most companies now recognise the need for a social presence for their business, whether that’s a corporate blog for a company with a serious business message, a fun Pinterest board for a design company or a Facebook page for a consumer brand launching its latest product. While Twitter works for engagement and brand awareness for media brands that can tap into two-screening (be that Heat Magazine or Channel 4) or huge global brands with huge marketing budgets (such as Coca Cola), a belief persists within most businesses that the ROI of Twitter as a channel cannot be measured or proven.
For many businesses, particularly B2B companies, proving ROI is all about generating leads. So when businesses learn that 82% of social media leads come from Twitter, suddenly the business case for investing in Twitter becomes much more tangible.
We all know the story behind the recent economic crisis. What is not so widely known, however, is that trading algorithms predicted the ‘flash crash’ of 2010 in advance of the actual traders. One might speculate the severe losses experienced by the Dow Jones that May day could potentially have been averted had technology had majority control, and it was in fact through human error in setting those algorithms for trading positions, along with unrepressed greed and recklessness, that a catastrophic sequence of events unfurled.
The volatility of human behaviours and the often sorry consequences make your average Wall Street trader – and indeed any industry decision maker – look chaotic and inept when compared with the logical actions of the machines. Thanks to their intervention, the escalating crisis was stabilised within minutes. In such complex financial or advertising trading environments, is there any individual alive who can similarly appraise and quantify so many variables in such a short space of time, to such positive effect? And where does that leave us.