Should FMCG brands aimed at men reconsider their Facebook advertising campaigns?
It could be worthwhile, going by the findings of our research into how people interact with brands across social media.
Born Social found women are 13.7% more likely to “like” a brand on Facebook than men are – and they are 43.1% more likely to like an FMCG brand on Facebook than a man is.
The implication from this is that brands who are targeting women will have an easier time growing their Facebook presence than brands who are targeting men. Read more on Women like FMCG brands on Facebook more than men do…