Posts Categorized: Facebook

Forget millennials: How are Generation Z using social media?

(Clean & Clear/YouTube)

(Clean & Clear/YouTube)

For the past few years millennials have dominated the news agenda, driven popular discourse and completely changed the way we look at young people. But now a new generation is coming of age — a group who are going to make us change our opinions and challenge our perceptions all over again.

Meet Generation Z, the 12- to 19-year-olds who care deeply about ethical consumption, are progressive, use digital technology more than any previous group, and are set to change the world with their optimism and ambition. The J. Walter Thompson Innovation Group recently put out a report called Generation Z which analysed the thoughts, ideas and attitudes of 1,000 Generation Z teenagers. Read more on Forget millennials: How are Generation Z using social media?…

Does social media ad spend equate to consumer engagement?

WEB_social_media

Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

Here’s what Facebook Instant Articles will mean for brands and publishers

WEB_Facebook_Instant_ArticlesFacebook has begun allowing select news organisations to publish stories directly onto its platform through the new Instant Articles programme, and as best as anyone can tell, the online media industry has yet to spontaneously combust.

While some in the media industry have expressed grave concern that it will ultimately put journalism organisations at the mercy of an all-powerful social media network, the longterm effects of Instant Articles will likely be less earth-shattering. Read more on Here’s what Facebook Instant Articles will mean for brands and publishers…

Digital campaigns to watch: Lyst, Mazda and McDonald’s

WEB_The_Long_LystBrands are innovating with content at an alarming rate. There’s nowhere to hide online, and when it comes to content, the gap between the winners and the losers is becoming increasingly obvious.

With 2015 well and truly underway, the pressure is on, and brands are pulling out all the stops to catch our attention. Here are a handful of brands that we at NewsCred think are getting it right. Read more on Digital campaigns to watch: Lyst, Mazda and McDonald’s…

Pay your own way with Facebook Messenger

WEB_Facebook_MessengerFacebook has announced users of its Messenger app in the US will be able to send and receive money from contacts for free through a new payments feature.

This follows other recent social media and mobile payment integrations such as Snapcash in the US, which allows Snapchat users to send money to friends via the app, and Barclay’s recent incorporation of Twitter handles to its Pingit money transfer app in the UK.

By choosing not to partner with payments behemoth PayPal, Facebook has chosen to utilise its sparse experience across gaming and the old credits system to build their own solution. The benefit to users is simplicity of use, without having to share details of bank accounts etc with each payee. Read more on Pay your own way with Facebook Messenger…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…

Reaction to F8 2015

f8_day1keynote (1)Facebook’s F8 developer conference delivered several interesting announcements this year.

Of the major announcements, Facebook videos becoming embeddable is, to me, the most interesting change. This is something that brands and users have clamoured for, and has been one of the biggest distinctions between Facebook and YouTube. Read more on Reaction to F8 2015…

To pay or not to pay?

image1It’s the burning question for anyone who has ownership of social media channels.

The truth is, both organic and paid social activity have their benefits and both can be used alongside each other for maximum social impact.

The argument of whether Facebook is purposefully declining organic reach to encourage brands to use their ads platform is hotly contested. Read more on To pay or not to pay?…

How advertisers can be more relevant on Facebook

Facebook adsFor the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it.

To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the means for social networks to justify the billion dollar valuations placed on them by investors. Read more on How advertisers can be more relevant on Facebook…

YouTube and Facebook: Two sides of the same coin

youtubeSignThe video marketplace is fragmenting: increasingly more videos are being uploaded to sites other than YouTube – and Facebook is emerging as one of the main beneficiaries.

When exploring where to invest in video media, it is important to remember that your audience is using Facebook and YouTube in different ways.

Read more on YouTube and Facebook: Two sides of the same coin…