Posts Categorized: Facebook

The Publisher Opportunity with Native Video and Outstream Ad Products

Man watching video on tabletOver half of all online video views now take place on mobile devices. To capitalise on this, publishers need to implement video monetisation strategies that resonate with their audience or risk falling behind in one of digital advertising’s fastest growing markets.

In 2016, Facebook is expected to sell over £500 million worth of mobile video ads, 100% of which will come from “native video” ad products like in-feed video ads. For anyone who has been in digital advertising for a while, it is jaw-dropping that a sizable amount of that £500 million revenue figure will come from ‘autoplay’ video ads. Instagram, Twitter, and now Pinterest, are all following suit with their own in-feed autoplay video strategies.

Publishers, it’s time to get moving.

The newness of native video, combined with its explosive growth, has left the industry scrambling for some standards. To help bring more clarity and structure to the new video landscape, the IAB recently released a new glossary that defines what exactly native video is for the first time. Read more on The Publisher Opportunity with Native Video and Outstream Ad Products…

Women like FMCG brands on Facebook more than men do

Should FMCG brands aimed at men reconsider their Facebook advertising campaigns?

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It could be worthwhile, going by the findings of our research into how people interact with brands across social media.

Born Social found women are 13.7% more likely to “like” a brand on Facebook than men are – and they are 43.1% more likely to like an FMCG brand on Facebook than a man is.

The implication from this is that brands who are targeting women will have an easier time growing their Facebook presence than brands who are targeting men. Read more on Women like FMCG brands on Facebook more than men do…

Brands need to ditch the Emperor’s new clothes of social media

Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.

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I may be a little fuzzy on the details, but that doesn’t matter because the broad conclusions are unmistakable.

Social media is where people are at, so your brand needs to be there – fishing where the fish are and all that.

Social media gives brands a new way to get closer to customers by engaging them in ‘social’ conversation.

It’s clearly a compelling story because billions have been spent to give brands an ongoing Facebook, YouTube, Instagram and Twitter presence.

It’s certainly worked out for Mark Zuckerberg, but what business impact has it had for the brands that pay for the platforms? Read more on Brands need to ditch the Emperor’s new clothes of social media…

How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

10 predictions for native advertising in 2016

At the end of 2014, we predicted brands would go mobile-first on content creation, content cards would become the de facto design unit, programmatic native distribution would take shape and the headline would become the new tagline.

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For 2016, we’re looking at how hot-button publishing and advertising trends from 2015 will take shape in the year to come: from distributed publishing to ad blocking, native video and attention metrics.

Read more on 10 predictions for native advertising in 2016…

WhatsApp changes will accelerate brands’ use of live chat apps

There’s little doubt that social media advertising models have become more sophisticated.

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Snapchat’s new ad format allows users to access longer-form video content while Twitter recently launched its conversational ads format, Samsung signing as an early user of the service.

However, one social platform that won’t be joining the advertising fray, in the traditional sense at least, is WhatsApp. This week the Facebook-owned messaging service announced that it will scrap its nominal 69p annual subscription fee but ruled out ads and messaging spam. Read more on WhatsApp changes will accelerate brands’ use of live chat apps…

How can beauty brands use social for customer targeting?

Star Wars makeup by CovergirlIn the first 14 days of December, there were over 119,000 posts uploaded on Instagram, Facebook and YouTube offering Christmas beauty tips or showcasing make-up selfies. Engagement levels peaked at over 18,000 posts per day, with conversation driven largely by beauty bloggers and vloggers as well as savvy brands.

Advertising on social media is giving brands access to a huge audience this Christmas and its visual nature is perfect for festive beauty products. We’ve analysed what is driving social media success for beauty retailers and have compiled three tips for marketers that want to emulate their social success. Read more on How can beauty brands use social for customer targeting?…

Social media predictions for 2016

Twitter MomentsThe pace of change is so rapid in social that trying to predict what will happen in 12 months’ time is harder than ever. With platforms waiting to unveil their latest additions, you can be sure that by the end of 2016 the social landscape will have a different look to it. With that said, it shouldn’t stop us having a go. Here are some of the emerging trends that we think will happen in 2016. Read more on Social media predictions for 2016…

Why advertisers shouldn’t rely on Facebook this sale season

Holiday shoppers. Photograph courtesy SignalThere’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise.

Marketers are in the midst of one of the biggest sales opportunities on the retail calendar, with many preparing their promotion and targeting tactics months in advance. Social media remains a crucial element during the sale season, as bargain hunters search and share their findings in real time.

The behemoths in this space have announced designated targeting tools to support advertisers with their efforts. Last month, Facebook launched a feature to help brands target ads towards people who publish or interact with posts relating to Black Friday and Cyber Monday. While it seems a logical and useful tool which many brands will be taking advantage of, boiled down it’s really just about finding and matching ads to related keywords. Read more on Why advertisers shouldn’t rely on Facebook this sale season…

Facebook’s strong results herald a content explosion

Facebookbuilding640Facebook’s stronger than expected results are largely due to the increase in video ad spend across its properties. That’s no surprise given the huge growth in video consumption – the number of daily video views on the platform increased to eight billion from four billion back in April this year.

On Saturday, Instagram is also launching a video channel, which further highlights the huge emphasis Facebook is putting on video for its future revenue growth. Read more on Facebook’s strong results herald a content explosion…