Perhaps suitably Social Media Week kicked off with a servant of the King of social in the form of Ed Couchman Head of UK sales for Facebook. Couchman who used the soapbox (sorry Keynote) to spread the word that (his words) “Facebook is one of the most effective marketing platforms on the planet” clearly Couchman was here to sell but the message he delivered was considered, and whilst self-serving, responsible.
His premise was that Facebook is now an accepted (although still to some not acceptable) part of our lives and not only delivers REACH (2.5x the combined sales of newspapers in UK and more than combined reach of broadcast channels) but also creates the opportunity for enhanced SPEED TO MARKET across multiple devices in a manner that is FLEXIBLE and allows brands to be “creative at the speed of culture”. He encouraged brands break out of “social jail” by not adopting a siloed approach that more traditional brands (and agencies) use but rather become part of the conversation in a way that is relevant, non intrusive and respectful. Read More