Posts Categorized: Facebook

Is Facebook entering a music streaming war?


2015 has seen the introduction of new rivals to compete against digital music service, Spotify. Whether that be Jay Z’s Tidal or Apple Music, the opportunity to jump on the music streaming bandwagon has become an even more enticing prospect as sales of physical music sales continue to dwindle.

Amazon is just one of many companies to have recently set up its own streaming service, Prime Music, exclusively available to Amazon Prime subscribers who pay £79 for an annual subscription. Progress of Prime Music is going to be very closely monitored by both existing and new competition to see if this type of exclusive membership can work. Read more on Is Facebook entering a music streaming war?…

The future of Facebook Live

live_cover_3The phrase “we should just do that,” is commonplace in creative places. It’s the idea that’s obvious and requires no further interrogation. In this case, Meerkat, Periscope, Skeegle – they’ve done the hard yards. Facebook with its 1.5 billion users and vast resource, can simply engineer their own version, as they appeared to have done with Facebook Live.

As this is a development on a social platform, it’s treated as huge news. Someone somewhere has pompously tweeted ‘BREAKING.’ Once upon a time, the Daily Express carried the crossword. It worked. Other newspapers had conversations that went, “we should just do that,” and now they all do. It’s that insignificant as a technical innovation.  Read more on The future of Facebook Live…

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Facebook’s Q2 2015 financial results

facebookDonal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement.

It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and research elsewhere shows that mobile ad spend is set to exceed $100bn worldwide by 2016. Read more on Facebook’s Q2 2015 financial results…

‘Buy It Now’: But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now’: But what are brands buying?…

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

The Daily Poke: Don’t I know you?

Dont I know youWhen it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it’ll immediately clock you as Tom Selleck. Over at Facebook though, they’re developing a new system that looks at the whole you – hairstyle, clothing, body shape – before making a positive ID. Read more on The Daily Poke: Don’t I know you?…

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Facebook News Feed update to improve video consumption

products-newsfeed-586x520Changing media consumption habits have seen video become a dominant media format across all channels, not least social. The recent update from Facebook is a step forward in helping brands better attribute value to their video advertising campaigns, whilst improving the relevance for users.

This change comes after the company recently announced that twice as many people watch videos on Facebook compared to six months ago.

The News Feed is a highly personal space in which friends and family share ideas, events and content they’re interested in. This update from Facebook will allow brands to better align their ads and reduce the chances of serving irrelevant, interruptive content. Read more on Facebook News Feed update to improve video consumption…