Posts Categorized: Facebook

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Facebook News Feed update to improve video consumption

products-newsfeed-586x520Changing media consumption habits have seen video become a dominant media format across all channels, not least social. The recent update from Facebook is a step forward in helping brands better attribute value to their video advertising campaigns, whilst improving the relevance for users.

This change comes after the company recently announced that twice as many people watch videos on Facebook compared to six months ago.

The News Feed is a highly personal space in which friends and family share ideas, events and content they’re interested in. This update from Facebook will allow brands to better align their ads and reduce the chances of serving irrelevant, interruptive content. Read more on Facebook News Feed update to improve video consumption…

Buy now buttons: What they mean for brands

WEB_buy_now_buttonsTwitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads.

Google buy now button

Speaking at a recent conference in California, Google’s chief business officer, Omid Kordestani, announced that this will allow purchases to be made without leaving the Google results page. According to Kordestani, Google wants to “reduce friction” which it believes is one of the reasons why 90% of purchases are made offline. Read more on Buy now buttons: What they mean for brands…

Did you Facebook with ‘pride’?

WEB_Facebook_Pride_rainbowIt’s likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that’s thanks to the Supreme Court finally making same-sex marriage legal in the USA – great news. Quickly cashing in on the news was Facebook, which quickly unveiled a Celebrate Pride tool – where any user could easily put a rainbow filter on their profile pictures to show their support.

The result? One million-plus users changed their profile within the first few hours of the tool launching and it quickly became a popular newsfeed trend. Result – great move, Zuckerberg. Read more on Did you Facebook with ‘pride’?…

Gifographic: How Facebook native video is engaging brands

facebookThis week we have come across this animated GIF infographic from the team at One Productions, looking at how Facebook native video is engaging brands.

The gifographic (a term now added into our day-to-day vocabulary) highlights that native video is rising and predicted to reach 84% by 2018, with Facebook native videos accounting for three billion video views a day. Read more on Gifographic: How Facebook native video is engaging brands…

Forget millennials: How are Generation Z using social media?

(Clean & Clear/YouTube)

(Clean & Clear/YouTube)

For the past few years millennials have dominated the news agenda, driven popular discourse and completely changed the way we look at young people. But now a new generation is coming of age — a group who are going to make us change our opinions and challenge our perceptions all over again.

Meet Generation Z, the 12- to 19-year-olds who care deeply about ethical consumption, are progressive, use digital technology more than any previous group, and are set to change the world with their optimism and ambition. The J. Walter Thompson Innovation Group recently put out a report called Generation Z which analysed the thoughts, ideas and attitudes of 1,000 Generation Z teenagers. Read more on Forget millennials: How are Generation Z using social media?…

Does social media ad spend equate to consumer engagement?


Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

Here’s what Facebook Instant Articles will mean for brands and publishers

WEB_Facebook_Instant_ArticlesFacebook has begun allowing select news organisations to publish stories directly onto its platform through the new Instant Articles programme, and as best as anyone can tell, the online media industry has yet to spontaneously combust.

While some in the media industry have expressed grave concern that it will ultimately put journalism organisations at the mercy of an all-powerful social media network, the longterm effects of Instant Articles will likely be less earth-shattering. Read more on Here’s what Facebook Instant Articles will mean for brands and publishers…

Digital campaigns to watch: Lyst, Mazda and McDonald’s

WEB_The_Long_LystBrands are innovating with content at an alarming rate. There’s nowhere to hide online, and when it comes to content, the gap between the winners and the losers is becoming increasingly obvious.

With 2015 well and truly underway, the pressure is on, and brands are pulling out all the stops to catch our attention. Here are a handful of brands that we at NewsCred think are getting it right. Read more on Digital campaigns to watch: Lyst, Mazda and McDonald’s…

Pay your own way with Facebook Messenger

WEB_Facebook_MessengerFacebook has announced users of its Messenger app in the US will be able to send and receive money from contacts for free through a new payments feature.

This follows other recent social media and mobile payment integrations such as Snapcash in the US, which allows Snapchat users to send money to friends via the app, and Barclay’s recent incorporation of Twitter handles to its Pingit money transfer app in the UK.

By choosing not to partner with payments behemoth PayPal, Facebook has chosen to utilise its sparse experience across gaming and the old credits system to build their own solution. The benefit to users is simplicity of use, without having to share details of bank accounts etc with each payee. Read more on Pay your own way with Facebook Messenger…