At the end of June Facebook started rolling out its new bigger right hand side (RHS) ad size boasting that, in tests, it increased engagement by up to three times. Up to three times increase might be a bit generous, but performance on US retail campaigns on RHS has definitely improved with the change in size.
Across all Struq US retail campaigns click through rate (CTR) saw an increase of 32% and post click return on investment (PC ROI) an increase of 12%. Two major retailers saw a rise of over 70% in CTR and two others an upturn of over 100% for RHS PC ROI. Read More