Posts Categorized: Facebook

How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

10 predictions for native advertising in 2016

At the end of 2014, we predicted brands would go mobile-first on content creation, content cards would become the de facto design unit, programmatic native distribution would take shape and the headline would become the new tagline.

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For 2016, we’re looking at how hot-button publishing and advertising trends from 2015 will take shape in the year to come: from distributed publishing to ad blocking, native video and attention metrics.

Read more on 10 predictions for native advertising in 2016…

WhatsApp changes will accelerate brands’ use of live chat apps

There’s little doubt that social media advertising models have become more sophisticated.

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Snapchat’s new ad format allows users to access longer-form video content while Twitter recently launched its conversational ads format, Samsung signing as an early user of the service.

However, one social platform that won’t be joining the advertising fray, in the traditional sense at least, is WhatsApp. This week the Facebook-owned messaging service announced that it will scrap its nominal 69p annual subscription fee but ruled out ads and messaging spam. Read more on WhatsApp changes will accelerate brands’ use of live chat apps…

How can beauty brands use social for customer targeting?

Star Wars makeup by CovergirlIn the first 14 days of December, there were over 119,000 posts uploaded on Instagram, Facebook and YouTube offering Christmas beauty tips or showcasing make-up selfies. Engagement levels peaked at over 18,000 posts per day, with conversation driven largely by beauty bloggers and vloggers as well as savvy brands.

Advertising on social media is giving brands access to a huge audience this Christmas and its visual nature is perfect for festive beauty products. We’ve analysed what is driving social media success for beauty retailers and have compiled three tips for marketers that want to emulate their social success. Read more on How can beauty brands use social for customer targeting?…

Social media predictions for 2016

Twitter MomentsThe pace of change is so rapid in social that trying to predict what will happen in 12 months’ time is harder than ever. With platforms waiting to unveil their latest additions, you can be sure that by the end of 2016 the social landscape will have a different look to it. With that said, it shouldn’t stop us having a go. Here are some of the emerging trends that we think will happen in 2016. Read more on Social media predictions for 2016…

Why advertisers shouldn’t rely on Facebook this sale season

Holiday shoppers. Photograph courtesy SignalThere’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise.

Marketers are in the midst of one of the biggest sales opportunities on the retail calendar, with many preparing their promotion and targeting tactics months in advance. Social media remains a crucial element during the sale season, as bargain hunters search and share their findings in real time.

The behemoths in this space have announced designated targeting tools to support advertisers with their efforts. Last month, Facebook launched a feature to help brands target ads towards people who publish or interact with posts relating to Black Friday and Cyber Monday. While it seems a logical and useful tool which many brands will be taking advantage of, boiled down it’s really just about finding and matching ads to related keywords. Read more on Why advertisers shouldn’t rely on Facebook this sale season…

Facebook’s strong results herald a content explosion

Facebookbuilding640Facebook’s stronger than expected results are largely due to the increase in video ad spend across its properties. That’s no surprise given the huge growth in video consumption – the number of daily video views on the platform increased to eight billion from four billion back in April this year.

On Saturday, Instagram is also launching a video channel, which further highlights the huge emphasis Facebook is putting on video for its future revenue growth. Read more on Facebook’s strong results herald a content explosion…

There is no social media

Social media signsSocial media as we refer to it, is like an affordable two-bedroom flat in central London, it doesn’t exist. We use the term as shorthand to cover Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Youtube, Tumblr, Sina Weibo, Vine, Foursquare, Slideshare, Medium, Spotify, Periscope and hundreds, if not thousands, of others – from lagging veterans to hungry, innovative upstarts. What common characteristic could we possibly be referring to?

Facebook is as different from Twitter as radio is from television and Snapchat is as far removed from Instagram as a press ad is from a pre-roll. When we use the term social media to class these platforms as a group, we are only referencing the lowest common denominator that unites them; shares, likes, comments. We are missing something big. Read more on There is no social media…

Facebook, YouTube and owned channels: Where does video sit?

YouTube, part of the UK's video dietIt is a decade since YouTube posted its first video, but it started its 11th year in a very different position to that of the previous ten. While it may still claim, rightly, to be king of the online video castle, YouTube is now merely a big fish in an increasingly crowded pond. And it’s not just minnows who are swimming alongside.

Facebook and Twitter both launched a native video platform earlier this year. The mobile live-streaming battle was kicked off by Meerkat and Periscope, while the continued growth for both Vine and Instagram has caused a creative resurgence in short-form video. Vimeo, a sharing site targeted at creators, has more than 100 million users, and there’s now a growing market in self-hosting platforms such as Wistia and Vidyard.

To make things more confusing, some of these platforms work well with one another, and some of them don’t – you can share a YouTube or Instagram video on Facebook or Twitter, but it doesn’t work the other way around. Read more on Facebook, YouTube and owned channels: Where does video sit?…

What do brands need to know about targeting the youth market on social media?

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The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…