Posts Categorized: Facebook

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

The Daily Poke: Don’t I know you?

Dont I know youWhen it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it’ll immediately clock you as Tom Selleck. Over at Facebook though, they’re developing a new system that looks at the whole you – hairstyle, clothing, body shape – before making a positive ID. Read more on The Daily Poke: Don’t I know you?…

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Facebook News Feed update to improve video consumption

products-newsfeed-586x520Changing media consumption habits have seen video become a dominant media format across all channels, not least social. The recent update from Facebook is a step forward in helping brands better attribute value to their video advertising campaigns, whilst improving the relevance for users.

This change comes after the company recently announced that twice as many people watch videos on Facebook compared to six months ago.

The News Feed is a highly personal space in which friends and family share ideas, events and content they’re interested in. This update from Facebook will allow brands to better align their ads and reduce the chances of serving irrelevant, interruptive content. Read more on Facebook News Feed update to improve video consumption…

Buy now buttons: What they mean for brands

WEB_buy_now_buttonsTwitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads.

Google buy now button

Speaking at a recent conference in California, Google’s chief business officer, Omid Kordestani, announced that this will allow purchases to be made without leaving the Google results page. According to Kordestani, Google wants to “reduce friction” which it believes is one of the reasons why 90% of purchases are made offline. Read more on Buy now buttons: What they mean for brands…

Did you Facebook with ‘pride’?

WEB_Facebook_Pride_rainbowIt’s likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that’s thanks to the Supreme Court finally making same-sex marriage legal in the USA – great news. Quickly cashing in on the news was Facebook, which quickly unveiled a Celebrate Pride tool – where any user could easily put a rainbow filter on their profile pictures to show their support.

The result? One million-plus users changed their profile within the first few hours of the tool launching and it quickly became a popular newsfeed trend. Result – great move, Zuckerberg. Read more on Did you Facebook with ‘pride’?…

Gifographic: How Facebook native video is engaging brands

facebookThis week we have come across this animated GIF infographic from the team at One Productions, looking at how Facebook native video is engaging brands.

The gifographic (a term now added into our day-to-day vocabulary) highlights that native video is rising and predicted to reach 84% by 2018, with Facebook native videos accounting for three billion video views a day. Read more on Gifographic: How Facebook native video is engaging brands…

Forget millennials: How are Generation Z using social media?

(Clean & Clear/YouTube)

(Clean & Clear/YouTube)

For the past few years millennials have dominated the news agenda, driven popular discourse and completely changed the way we look at young people. But now a new generation is coming of age — a group who are going to make us change our opinions and challenge our perceptions all over again.

Meet Generation Z, the 12- to 19-year-olds who care deeply about ethical consumption, are progressive, use digital technology more than any previous group, and are set to change the world with their optimism and ambition. The J. Walter Thompson Innovation Group recently put out a report called Generation Z which analysed the thoughts, ideas and attitudes of 1,000 Generation Z teenagers. Read more on Forget millennials: How are Generation Z using social media?…

Does social media ad spend equate to consumer engagement?

WEB_social_media

Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…