How attached are you to Facebook? Do you really need your Twitter account? Would its absence from your life leave such a gaping hole you pay cold hard cash to keep it safe? As social media sites look for ways to make a profit we users find ourselves stuck between a panicky rock and an indifferent hard place. Advertisers target our personal information and profiles. Mark yourself as single and suddenly dating sites are everywhere, write ‘Drunk on whisky, lol’ and a famous grouse follows you. It’s draining, loud and depressing.
A startup company called SocialSafe carried out a survey asking 5,000 internet users what social media sites they used and how they felt about their personal information being sold to advertisers –information sold on by our friends Facebook and Twitter.