Posts Categorized: Facebook

Why advertisers shouldn’t rely on Facebook this sale season

Holiday shoppers. Photograph courtesy SignalThere’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise.

Marketers are in the midst of one of the biggest sales opportunities on the retail calendar, with many preparing their promotion and targeting tactics months in advance. Social media remains a crucial element during the sale season, as bargain hunters search and share their findings in real time.

The behemoths in this space have announced designated targeting tools to support advertisers with their efforts. Last month, Facebook launched a feature to help brands target ads towards people who publish or interact with posts relating to Black Friday and Cyber Monday. While it seems a logical and useful tool which many brands will be taking advantage of, boiled down it’s really just about finding and matching ads to related keywords. Read more on Why advertisers shouldn’t rely on Facebook this sale season…

Facebook’s strong results herald a content explosion

Facebookbuilding640Facebook’s stronger than expected results are largely due to the increase in video ad spend across its properties. That’s no surprise given the huge growth in video consumption – the number of daily video views on the platform increased to eight billion from four billion back in April this year.

On Saturday, Instagram is also launching a video channel, which further highlights the huge emphasis Facebook is putting on video for its future revenue growth. Read more on Facebook’s strong results herald a content explosion…

There is no social media

Social media signsSocial media as we refer to it, is like an affordable two-bedroom flat in central London, it doesn’t exist. We use the term as shorthand to cover Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Youtube, Tumblr, Sina Weibo, Vine, Foursquare, Slideshare, Medium, Spotify, Periscope and hundreds, if not thousands, of others – from lagging veterans to hungry, innovative upstarts. What common characteristic could we possibly be referring to?

Facebook is as different from Twitter as radio is from television and Snapchat is as far removed from Instagram as a press ad is from a pre-roll. When we use the term social media to class these platforms as a group, we are only referencing the lowest common denominator that unites them; shares, likes, comments. We are missing something big. Read more on There is no social media…

Facebook, YouTube and owned channels: Where does video sit?

YouTube, part of the UK's video dietIt is a decade since YouTube posted its first video, but it started its 11th year in a very different position to that of the previous ten. While it may still claim, rightly, to be king of the online video castle, YouTube is now merely a big fish in an increasingly crowded pond. And it’s not just minnows who are swimming alongside.

Facebook and Twitter both launched a native video platform earlier this year. The mobile live-streaming battle was kicked off by Meerkat and Periscope, while the continued growth for both Vine and Instagram has caused a creative resurgence in short-form video. Vimeo, a sharing site targeted at creators, has more than 100 million users, and there’s now a growing market in self-hosting platforms such as Wistia and Vidyard.

To make things more confusing, some of these platforms work well with one another, and some of them don’t – you can share a YouTube or Instagram video on Facebook or Twitter, but it doesn’t work the other way around. Read more on Facebook, YouTube and owned channels: Where does video sit?…

What do brands need to know about targeting the youth market on social media?

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The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

Is Facebook entering a music streaming war?


2015 has seen the introduction of new rivals to compete against digital music service, Spotify. Whether that be Jay Z’s Tidal or Apple Music, the opportunity to jump on the music streaming bandwagon has become an even more enticing prospect as sales of physical music sales continue to dwindle.

Amazon is just one of many companies to have recently set up its own streaming service, Prime Music, exclusively available to Amazon Prime subscribers who pay £79 for an annual subscription. Progress of Prime Music is going to be very closely monitored by both existing and new competition to see if this type of exclusive membership can work. Read more on Is Facebook entering a music streaming war?…

The future of Facebook Live

live_cover_3The phrase “we should just do that,” is commonplace in creative places. It’s the idea that’s obvious and requires no further interrogation. In this case, Meerkat, Periscope, Skeegle – they’ve done the hard yards. Facebook with its 1.5 billion users and vast resource, can simply engineer their own version, as they appeared to have done with Facebook Live.

As this is a development on a social platform, it’s treated as huge news. Someone somewhere has pompously tweeted ‘BREAKING.’ Once upon a time, the Daily Express carried the crossword. It worked. Other newspapers had conversations that went, “we should just do that,” and now they all do. It’s that insignificant as a technical innovation.  Read more on The future of Facebook Live…

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Facebook’s Q2 2015 financial results

facebookDonal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement.

It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and research elsewhere shows that mobile ad spend is set to exceed $100bn worldwide by 2016. Read more on Facebook’s Q2 2015 financial results…

‘Buy It Now’: But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now’: But what are brands buying?…