It’s a familiar sight to anyone scrolling down their newsfeed. Mysterious headlines with intriguing images that just tempt you to click through and see what it’s all about. ‘You’ll never guess what this woman did next’, ‘what follows will blow your mind’ and the equally clickable ‘what the hidden camera recorded was utterly terrifying’.
These headlines, known as clickbait are tactics used extensively by low-quality news and gossip websites. I even recently attended a conference where brands were encouraged to follow this trend to use the air of mystery to encourage click-throughs. Read More