Posts Categorized: Facebook

Digital campaigns to watch: Lyst, Mazda and McDonald’s

WEB_The_Long_LystBrands are innovating with content at an alarming rate. There’s nowhere to hide online, and when it comes to content, the gap between the winners and the losers is becoming increasingly obvious.

With 2015 well and truly underway, the pressure is on, and brands are pulling out all the stops to catch our attention. Here are a handful of brands that we at NewsCred think are getting it right. Read more on Digital campaigns to watch: Lyst, Mazda and McDonald’s…

Pay your own way with Facebook Messenger

WEB_Facebook_MessengerFacebook has announced users of its Messenger app in the US will be able to send and receive money from contacts for free through a new payments feature.

This follows other recent social media and mobile payment integrations such as Snapcash in the US, which allows Snapchat users to send money to friends via the app, and Barclay’s recent incorporation of Twitter handles to its Pingit money transfer app in the UK.

By choosing not to partner with payments behemoth PayPal, Facebook has chosen to utilise its sparse experience across gaming and the old credits system to build their own solution. The benefit to users is simplicity of use, without having to share details of bank accounts etc with each payee. Read more on Pay your own way with Facebook Messenger…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…

Reaction to F8 2015

f8_day1keynote (1)Facebook’s F8 developer conference delivered several interesting announcements this year.

Of the major announcements, Facebook videos becoming embeddable is, to me, the most interesting change. This is something that brands and users have clamoured for, and has been one of the biggest distinctions between Facebook and YouTube. Read more on Reaction to F8 2015…

To pay or not to pay?

image1It’s the burning question for anyone who has ownership of social media channels.

The truth is, both organic and paid social activity have their benefits and both can be used alongside each other for maximum social impact.

The argument of whether Facebook is purposefully declining organic reach to encourage brands to use their ads platform is hotly contested. Read more on To pay or not to pay?…

How advertisers can be more relevant on Facebook

Facebook adsFor the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it.

To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the means for social networks to justify the billion dollar valuations placed on them by investors. Read more on How advertisers can be more relevant on Facebook…

YouTube and Facebook: Two sides of the same coin

youtubeSignThe video marketplace is fragmenting: increasingly more videos are being uploaded to sites other than YouTube – and Facebook is emerging as one of the main beneficiaries.

When exploring where to invest in video media, it is important to remember that your audience is using Facebook and YouTube in different ways.

Read more on YouTube and Facebook: Two sides of the same coin…

Adtech turf war: Facebook Product vs Google Shopping ads

Facebook producs adsYou’d be hard pressed to find an e-marketer that doesn’t have an opinion on last week’s Facebook Product Ads announcement, which could be interpreted as direct competition to Google’s Shopping Ads.

It has had a fanfare reception, and understandably so. It is cross-device and exceptionally targeted, which is why there is no doubt it will soon be enjoying a fair share of the adtech pie. So what makes it so innovative, and just how much market share will it be taking from Google? Read more on Adtech turf war: Facebook Product vs Google Shopping ads…

The way we read today

Mark Zuckerberg to announce major changes to Facebook news feeds todayMark Zuckerberg hit the news this week with his New Year’s resolution. As he said: “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies.”

This is looking like a very positive push for reading and even better news for book clubs – with 123,000 likes and counting , Zuck could have started the worlds biggest ever book club.

Read more on The way we read today…

Facebook: life after organic reach

Facebookbuilding640Over the past year the decline in Facebook’s organic reach has been a key discussion point for social media marketers, and has affected the content strategies of brands using the platform.

Instead of targeting fans of a community with a high volume of organic content, brands have started creating content specifically designed to be supported with paid media. Read more on Facebook: life after organic reach…