Category Archives: Facebook

Infographic: Snapchat vs Facebook

chat vs faceIn the ever-present battle for social media supremacy, we pitted Facebook against its younger rival to compare founders, profits, usage and past controversies.

Snapchat may be in its infancy in comparison to the mighty Facebook, but with a new advertising strategy and opportunities for brands to market themselves on its platform, 2015 is shaping up to be an exciting year. Infographic courtesy of Dpfoc.com.   Read More »

What marketers can expect from Facebook at Work

FacebookPhoneScreenAs rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.

Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.

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Is Taco Bell the savviest brand on social media?

Taco BellOn my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case:

Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to say. Taco Bell story? Some die-hards were flipping out.

Like any self-respecting digital marketer, I figured I had to be on top of this recent development. So I went to Taco Bell’s twitter. Then to its Instagram feed. Then to its Facebook page. And finally to its Google+ page as well. This is a collection of what I saw. Read More »

Industry reaction: Twitter and Facebook Q3 results

facebook mobileIn a week that saw Facebook and Twitter announce their Q3 financial results, we ask four industry experts to give us their bite-sized takes on the figures. Read More »

Why Facebook’s clickbait crackdown is important to your brand

click baitYou’ll never guess the changes Facebook is implementing to stop clickbait…

It’s a familiar sight to anyone scrolling down their newsfeed. Mysterious headlines with intriguing images that just tempt you to click through and see what it’s all about. ‘You’ll never guess what this woman did next’, ‘what follows will blow your mind’ and the equally clickable ‘what the hidden camera recorded was utterly terrifying’.

These headlines, known as clickbait are tactics used extensively by low-quality news and gossip websites. I even recently attended a conference where brands were encouraged to follow this trend to use the air of mystery to encourage click-throughs. Read More »

Why Messenger’s new role is so important for Facebook

Facebook messengerSuddenly, Facebook’s decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense.

At the time, we thought it was designed to protect the Facebook brand within a rapidly evolving social networking landscape; as conversations shift away from the major networks towards mobile chat apps, the danger for Facebook was that it could become increasingly sidelined, especially with WhatsApp destined to remain a standalone product. Read More »

The marketing world after Atlas

facebook atlasIn today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

Atlas boasts an array of new features including tools to let advertisers refine their ad targets around ‘likes’ and consumer interest in apps and third-party websites. It allows marketers to see if a product was purchased on a different platform after viewing an ad on a mobile device, and the ability to create better cross-channel advertising campaigns. Read More »

What can advertisers learn from Facebook’s Cross Device Reporting?

FacebookbuildingFacebook has recently announced a cross device tracking tool. This will allow advertisers to see their user’s journey to purchase as they move between devices.

Facebook is in a unique position as a publisher – in North America alone at least 50% of internet users are on Facebook and, if they own two or more devices, chances are they will log on to the service on every device they own.

In 2013 85% of smartphone owners used the Facebook app. This is an important product for Facebook, what then can advertisers learn from this latest release?

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New Facebook RHS ad proves bigger is better

facebook buyAt the end of June Facebook started rolling out its new bigger right hand side (RHS) ad size boasting that, in tests, it increased engagement by up to three times. Up to three times increase might be a bit generous, but performance on US retail campaigns on RHS has definitely improved with the change in size.

Across all Struq US retail campaigns click through rate (CTR) saw an increase of 32% and post click return on investment (PC ROI) an increase of 12%. Two major retailers saw a rise of over 70% in CTR and two others an upturn of over 100% for RHS PC ROI. Read More »

Do Facebook likes still matter?

Organic reach on Facebook is declining.FacebooklikePoster

It’s been the discussion point for marketers using social media since the beginning of the year and by now you’re probably familiar with the issue.

If you’re not, here’s a quick catch-up for you: organic reach on Facebook (the number of people who see your content with no advertising) has dropped to just 6%. That means of those 10,000 Facebook fans on your page that you’ve spent all this time collecting, only 600 of them on average will see what you post. To reach the rest of them, you’ll need to advertise and promote your content. Facebook organic reach is expected to fall further and many analysts are predicting it will be almost zero by the end of the year. This means no one will see your content unless you pay to promote it.

To me, this raises a big question… Read More »