There are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform?
Is it too personal for business or is it the best opportunity to engage with customers yet?
Snapchat has over 100 million users, Facebook Messenger has around 800 million monthly users and WhatsApp, under ownership of Facebook has 990 million users and that’s only been around since 2009.
When you understand that WhatsApp sends 30 billion messages daily, it’s clear that we are dealing with a huge, active and powerful social community. Read more on As social messaging grows, how can businesses best exploit it?…
The rise of the chatbot and the fall of the app-based economy have recently taken centre stage, thanks in large part to Mark Zuckerberg’s announcement that Facebook was opening up Messenger to third-party bots.
The potential for brands to interact with users at the same level they do with their peers is immense. As Kik’s Ivar Chan says, “In a world where messenger apps have surpassed social networks, companies need to expand their digital presence to these greenfield pastures.”
OK, he’s a partner at a leading chatbot specialist, so he does have a dog in the fight… but he’s also right. This isn’t about bots and artificial intelligence, this is about ubiquity of messaging as platform.
Read more on Rise of the chatbot…
In the UK at the moment, there are approximately 38 million active social media accounts.
Globally, this reaches two billion. We know it is a channel that is booming, so it’s surprising that it’s only now that we’re starting to focus more on making it accessible for everyone.
Recent announcements by Twitter and Facebook have signalled increased focus on making the platforms accessible, and although it’s taken a while, the rest of the tech sector now needs to take note.
Read more on Twitter and Facebook are focussing on accessibility, and the rest of the tech sector needs to listen up…
Guess who said this: “People don’t want to miss out on great broadcasts that are live right now”.
No, it wasn’t Reed Hastings of Netflix. Sentences like that are banned in his mouth.
You could be forgiven for thinking it came from a TV executive, but you would be wrong (and I forgive you).
No, it was said yesterday by a Facebook executive, one Fidji Simo, as he announced a revamp of Facebook Live, its live streaming service.
Cue furrowed brows. No one wants live these days do they? Why bother when you can have on-demand? What the hell is going on? Reed – help! Read more on If you don’t read this now you’re missing out…
Everyone’s talking about video. And if they’re not talking about it, they’re probably watching it.
And if they’re not watching it, they’re probably reading a fascinating, possibly life-changing, blog about it.
We can’t move for the moving image. With so much video at every turn, it can be confusing.
Newness and hype can obscure the picture when it comes to understanding how much of the stuff we actually watch.
Things change quickly – too quickly for measurement to keep up. So, in the absence of a single measurement source, Thinkbox has put the UK’s video viewing habits into context by combining a variety of recognised research studies.
Read more on How video consumption breaks down…
In 2016, virtual reality (VR) technology faces its first test in the commercial mainstream.
Several technology players have stakes in VR, whether launching headsets to consumers this year or developing platforms around hardware.
It remains to be seen if VR will achieve ubiquity as a truly ‘next generation’ interface or develop within a more focused niche.
The widely shared image of Mark Zuckerberg at Samsung’s MWC keynote – strolling past audience members plugged Matrix-like into headsets – is rich with dystopian possibility, though if Facebook have their way (they own Oculus Rift), VR could be a less anti-social experience than first appearances suggest.
Read more on VR marketing: tech novelty or next generation medium?…
TechCrunch recently published a potentially damaging leak around Facebook’s rumoured plan to introduce ads to Messenger, the platform’s instant messaging text and voice service that lets users chat with friends on both mobile and the main site.
The leak detailed how, as early as Q2 this year, brands would be able to message customers who had previously contacted the brand through the app with ads.
No doubt this is was Facebook’s cautious first step towards monetising the platform.
And no doubt this service would be initially available to only a select handful of large brand players in order to test ROI. Read more on Will Facebook’s ad plans shoot the Messenger?…
With both virtual reality and augmented reality being the headline grabbing attraction at MWC16, its appeal as a marketing tool to drive desire and innovation with any brand is potentially its immediate use, rather than the product itself.
With the exception of the brands who manufacture the products themselves, none use the technology for marketing purposes.
Travel, hotel, and adventure clothing companies however are embracing it and seeing positive returns in some cases.
Read more on How brands are using virtual and augmented reality in the real world…
The buzz at this year’s Mobile World Congress has largely been driven by virtual reality (VR) and this follows Mark Zuckerberg’s surprise appearance at Samsung’s press event for its latest Galaxy handsets.
There’s been much speculation on why Facebook would invest $2 billion in this technology but two years on Zuckerberg finally revealed all – and perhaps it should come as no surprise it all comes down to social.
This runs contrary to how this generation of VR consumer technology was first conceived when Palmer Luckey launched a Kickstarter campaign for the nascent Oculus Rift in 2012.
The concept was sold squarely as a gaming device and many commentators understandably thought virtual reality was destined to remain within the pure entertainment sphere.
Read more on Virtual reality – a Facebook flight of fancy?…
Over half of all online video views now take place on mobile devices. To capitalise on this, publishers need to implement video monetisation strategies that resonate with their audience or risk falling behind in one of digital advertising’s fastest growing markets.
In 2016, Facebook is expected to sell over £500 million worth of mobile video ads, 100% of which will come from “native video” ad products like in-feed video ads. For anyone who has been in digital advertising for a while, it is jaw-dropping that a sizable amount of that £500 million revenue figure will come from ‘autoplay’ video ads. Instagram, Twitter, and now Pinterest, are all following suit with their own in-feed autoplay video strategies.
Publishers, it’s time to get moving.
The newness of native video, combined with its explosive growth, has left the industry scrambling for some standards. To help bring more clarity and structure to the new video landscape, the IAB recently released a new glossary that defines what exactly native video is for the first time. Read more on The Publisher Opportunity with Native Video and Outstream Ad Products…