Posts Categorized: E-commerce

Five examples of how not to do click and collect

man sitting the MacBook retina with site PayPal on screen

More than 50% of UK retailers have implemented click and collect in some form, and with numerous benefits there seems no reason not to do it. But how many of those retailers offering click and collect are providing an optimal experience?

The reality is, mastering click and collect requires a strategic approach that evaluates all elements – from which locations to offer the service to, to having the most comprehensive training for in-store staff. Here are five examples of what mistakes to avoid when implementing a click and collect model.

Read more on Five examples of how not to do click and collect…

We live in a data-driven era, but don’t forget about your DNA

WEB_Data_shopping_fashionDigital commerce is changing. You only have to look at websites a few years ago and compare them to how they look now to see how fast things change. Just half a decade ago websites were visually brand heavy and colourful.

Fast forward to 2015 and brands have been left with minimal design with much less brand identity, but a fully enhanced experience and the best technological functionality. But what is it that has driven these changes? The answer is simple – deeper customer insight and data, data, data.

This year’s Drapers Digital event attracted the who’s who of digital fashion and focused on discussing the e-commerce issues within the industry. The Fashion Means Business Panel, hosted by Bloomberg and promoted by the University of the Arts London, gathered top names from Amazon, Coca-Cola and fashion designer and entrepreneur Anya Hindmarch, to explore the impact of ‘fashion’ on the future of business, commerce and the prosperity of the UK. Read more on We live in a data-driven era, but don’t forget about your DNA…

Buy now buttons: What they mean for brands

WEB_buy_now_buttonsTwitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads.

Google buy now button

Speaking at a recent conference in California, Google’s chief business officer, Omid Kordestani, announced that this will allow purchases to be made without leaving the Google results page. According to Kordestani, Google wants to “reduce friction” which it believes is one of the reasons why 90% of purchases are made offline. Read more on Buy now buttons: What they mean for brands…

Why mobile is yet to impact FMCG marketing

Subway supermarket shopping comes to ShanghaiMobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We’ve been slow to understand where the real opportunity lies. Mobile apps for brands and retailers abound, but look in store and see how many people are using their phones. And if you see anyone, are they using a shopping-related app?

According to a study by the Harvard Business Review, marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. But rather than being the cause of the problem, mobile offers FMCG brands the chance to create more shopper loyalty in the form of habitual purchasing. Read more on Why mobile is yet to impact FMCG marketing…

What Apple Pay means for British banks (and why it’s all about customer engagement)

WEB_Apple_PayAfter months of waiting, it was announced on Monday that Apple Pay will launch to UK customers in July. It is welcome news for Apple devotees on this side of the pond but getting here has not been plain sailing, with British banks rumoured to be making it difficult for Apple. Indeed Barclays, which has its own Pingit payments system, will not be part of the initial rollout.

In the US, where ‘chip and pin’ technology has never been widely adopted, the banks have a strong incentive to back Apple Pay. It promises to reduce fraud through the use of multi-factor validation and aims to replace many of the cash transactions that take place daily and have a higher operational cost for banks. Read more on What Apple Pay means for British banks (and why it’s all about customer engagement)…

The decade of mobile: UK payments to reach £1.2bn a week by 2020

mobile payment payments cashless contactlessWe already know that as a tech-savvy community of consumers we use a lot of connected devices – on average five – during the purchase process. Now Visa has revealed we’re set to spend vast amounts on our mobiles in five years’ time.

In the financial brand’s Mobile Money report, based on the findings of more than 12,000 respondents from six European countries, Visa revealed UK mobile payments are expected to grow three-fold in the next five years, with total payments to reach more than £1.2bn a week by 2020. Read more on The decade of mobile: UK payments to reach £1.2bn a week by 2020…

Hooked on Apple

WEB_Apple_Pay_HSBC_MastercardI am one of those people whose whole world is based on Apple technology; Macbooks, iPhones, iPads, Apple TV. I buy music on iTunes and buy my wife and kids Apple technology. I develop (when I do fire up an IDE) with xcode. So I am locked into my own walled garden of hardware and software from Apple, a web of gadgetry and apps that I am wholly reliant on.

The announcements coming from the Apple WWDC event will only go further to lock me, and no doubt others into this ecosystem, and ultimately give Apple the finest granularity in understanding my life and anticipation of my needs.

For digital marketing it will result in probably some of the best definition of the micro-segments of humanity that make up the 800 million+ people with iTunes accounts, and the more than one billion who have Apple devices and apps. Read more on Hooked on Apple…

Why fashion marketers need dynamic product data

Fashion-WallBlog-headerShopping for clothes online is growing in popularity, as consumers increasingly opt for convenience over the in-store experience. With online fashion sales rising 185% between 2007 and 2012 (and predicted to rise by 41% by 2017), there are plenty of opportunities for savvy fashion marketers.

With a smart application of dynamic product data, fashion marketers can reach more consumers, take advantage of digital commerce trends, and improve the online shopping experience. Read more on Why fashion marketers need dynamic product data…

Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’

(Pinterest.com)

(Pinterest.com)

According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest users earlier this year found that 52% of them used the site to ‘find items they want to buy’ and 30% confessed to having bought an item online that they had first seen on Pinterest, with 32% saying that they actually bought that item later in a shop.

Despite the huge commercial opportunity for Pinterest to monetise the ‘discovery’ nature of its platform, it was interesting to see that Eva Smith, Pinterest’s head of marketing communications and insights, was quoted as saying that the platform has “no plans to announce a buy button at this time”. Read more on Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’…

Visual search for marketers

WEB_mobile_phone_thumbs_upFor many of us living in the Western world, mobile devices have officially taken on the role of ‘life remote control’. Communication, validation, remuneration, clarification and all manner of other ‘ations’ are conducted through our mobile devices, tens to hundreds of times a day.

It’s no wonder then, that there’s an intensifying scramble for marketers to find the next innovative way to place their brands neatly within these daily mobile interactions and – the holy grail – make them a valued part of a consumer’s routine.

This isn’t easy. There’s a lot of noise around mobile. Read more on Visual search for marketers…