Posts Categorized: E-commerce

Why mobile is yet to impact FMCG marketing

Subway supermarket shopping comes to ShanghaiMobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We’ve been slow to understand where the real opportunity lies. Mobile apps for brands and retailers abound, but look in store and see how many people are using their phones. And if you see anyone, are they using a shopping-related app?

According to a study by the Harvard Business Review, marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. But rather than being the cause of the problem, mobile offers FMCG brands the chance to create more shopper loyalty in the form of habitual purchasing. Read more on Why mobile is yet to impact FMCG marketing…

What Apple Pay means for British banks (and why it’s all about customer engagement)

WEB_Apple_PayAfter months of waiting, it was announced on Monday that Apple Pay will launch to UK customers in July. It is welcome news for Apple devotees on this side of the pond but getting here has not been plain sailing, with British banks rumoured to be making it difficult for Apple. Indeed Barclays, which has its own Pingit payments system, will not be part of the initial rollout.

In the US, where ‘chip and pin’ technology has never been widely adopted, the banks have a strong incentive to back Apple Pay. It promises to reduce fraud through the use of multi-factor validation and aims to replace many of the cash transactions that take place daily and have a higher operational cost for banks. Read more on What Apple Pay means for British banks (and why it’s all about customer engagement)…

The decade of mobile: UK payments to reach £1.2bn a week by 2020

mobile payment payments cashless contactlessWe already know that as a tech-savvy community of consumers we use a lot of connected devices – on average five – during the purchase process. Now Visa has revealed we’re set to spend vast amounts on our mobiles in five years’ time.

In the financial brand’s Mobile Money report, based on the findings of more than 12,000 respondents from six European countries, Visa revealed UK mobile payments are expected to grow three-fold in the next five years, with total payments to reach more than £1.2bn a week by 2020. Read more on The decade of mobile: UK payments to reach £1.2bn a week by 2020…

Hooked on Apple

WEB_Apple_Pay_HSBC_MastercardI am one of those people whose whole world is based on Apple technology; Macbooks, iPhones, iPads, Apple TV. I buy music on iTunes and buy my wife and kids Apple technology. I develop (when I do fire up an IDE) with xcode. So I am locked into my own walled garden of hardware and software from Apple, a web of gadgetry and apps that I am wholly reliant on.

The announcements coming from the Apple WWDC event will only go further to lock me, and no doubt others into this ecosystem, and ultimately give Apple the finest granularity in understanding my life and anticipation of my needs.

For digital marketing it will result in probably some of the best definition of the micro-segments of humanity that make up the 800 million+ people with iTunes accounts, and the more than one billion who have Apple devices and apps. Read more on Hooked on Apple…

Why fashion marketers need dynamic product data

Fashion-WallBlog-headerShopping for clothes online is growing in popularity, as consumers increasingly opt for convenience over the in-store experience. With online fashion sales rising 185% between 2007 and 2012 (and predicted to rise by 41% by 2017), there are plenty of opportunities for savvy fashion marketers.

With a smart application of dynamic product data, fashion marketers can reach more consumers, take advantage of digital commerce trends, and improve the online shopping experience. Read more on Why fashion marketers need dynamic product data…

Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’

(Pinterest.com)

(Pinterest.com)

According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest users earlier this year found that 52% of them used the site to ‘find items they want to buy’ and 30% confessed to having bought an item online that they had first seen on Pinterest, with 32% saying that they actually bought that item later in a shop.

Despite the huge commercial opportunity for Pinterest to monetise the ‘discovery’ nature of its platform, it was interesting to see that Eva Smith, Pinterest’s head of marketing communications and insights, was quoted as saying that the platform has “no plans to announce a buy button at this time”. Read more on Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’…

Visual search for marketers

WEB_mobile_phone_thumbs_upFor many of us living in the Western world, mobile devices have officially taken on the role of ‘life remote control’. Communication, validation, remuneration, clarification and all manner of other ‘ations’ are conducted through our mobile devices, tens to hundreds of times a day.

It’s no wonder then, that there’s an intensifying scramble for marketers to find the next innovative way to place their brands neatly within these daily mobile interactions and – the holy grail – make them a valued part of a consumer’s routine.

This isn’t easy. There’s a lot of noise around mobile. Read more on Visual search for marketers…

Pay your own way with Facebook Messenger

WEB_Facebook_MessengerFacebook has announced users of its Messenger app in the US will be able to send and receive money from contacts for free through a new payments feature.

This follows other recent social media and mobile payment integrations such as Snapcash in the US, which allows Snapchat users to send money to friends via the app, and Barclay’s recent incorporation of Twitter handles to its Pingit money transfer app in the UK.

By choosing not to partner with payments behemoth PayPal, Facebook has chosen to utilise its sparse experience across gaming and the old credits system to build their own solution. The benefit to users is simplicity of use, without having to share details of bank accounts etc with each payee. Read more on Pay your own way with Facebook Messenger…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

After 30 years of .com, what does the future hold for domain names?

WEB_Go_Daddy_dotcomLast Sunday, the .com domain celebrated its 30th birthday. What started on March 15 1985, when computer manufacturer Symbolics Inc registered symbolics.com as the first .com web domain, has now become ubiquitous.

In those 30 years, over 115 million .com domains have been registered and created, spurring the first and second generation of e-commerce, and ushering in the digital world we now live in. We wouldn’t know Google, Twitter or Facebook without it. Read more on After 30 years of .com, what does the future hold for domain names?…