Viewability has been a hot topic in advertising for a few years now. While industry bodies struggle to agree on a standard metric that marketers can measure themselves against, the latter have been left in the dark as to whether their video campaigns are a success or not.
The most recent IAB Digital Adspend report showed UK video ad spend is growing at 86% so we know it’s an increasingly important way for marketers to achieve their brand goals. To help them better understand how their video advertising investments are performing, Tremor Video recently launched ‘average viewability percentage’. Read More