It’s well known that e-commerce is a fiercely competitive marketplace and as preparations for the busy Christmas trading period are in full-swing, online retailers and e-commerce consultants are looking at any way they can get ahead of their competitors.
The race to outdo the competition means that many are looking at the minutiae as a way to beat the competition.
Consultants often talk about “the aggregation of marginal gains” as a way to improve their performance. They obsess about improving page load speeds by milliseconds, undertake endless user experience tests and modifications, or chase ‘big data’ insights as a ways to achieve their goals. Read More