Posts Categorized: E-commerce

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

Adtech turf war: Facebook Product vs Google Shopping ads

Facebook producs adsYou’d be hard pressed to find an e-marketer that doesn’t have an opinion on last week’s Facebook Product Ads announcement, which could be interpreted as direct competition to Google’s Shopping Ads.

It has had a fanfare reception, and understandably so. It is cross-device and exceptionally targeted, which is why there is no doubt it will soon be enjoying a fair share of the adtech pie. So what makes it so innovative, and just how much market share will it be taking from Google? Read more on Adtech turf war: Facebook Product vs Google Shopping ads…

5 steps to boosting ROI on Google Shopping

G shoppingGoogle Shopping is a key part of the marketing mix for most e-commerce businesses.

Thanks to Google’s continuing dominance of search (it currently has an 88% share of the UK market), this channel accounts for a huge proportion of revenues for many companies. Read more on 5 steps to boosting ROI on Google Shopping…

Is the UK ready to go digital-first?

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

Read more on Is the UK ready to go digital-first?…

TripAdvisor has its eye on the personalisation game

Cannes beachBooked a holiday in the past week?

You’re not alone: last weekend was ‘Sunshine Saturday’. Apparently the busiest day of the year for UK holiday bookings as punters – including myself – attempt to break the internet by booking their holidays. Read more on TripAdvisor has its eye on the personalisation game…

Do you really think you’re prepared for Black Friday and Cyber Monday?

ShoppingArcadeIt’s that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing in.

Last year’s Cyber Monday saw retailers managing up to 120 million visits to their websites; this year it is predicted that consumers will spend £281m, on average £4.39 per person. Read more on Do you really think you’re prepared for Black Friday and Cyber Monday?…

How to beat the hackers this season

Lock by xserve, FlickrEbay, Reuters, The Racing Post, JPMorgan Chase, and Target – what do all these companies have in common? Each has been the recent victim of security breaches and made the headlines as a result.

A recent survey by PwC shows that while UK security breaches are slightly down this year, the cost per breach is skyrocketing, costing companies millions in clean-up and causing lasting damage to the brand. Let’s face it, the last thing a company needs during the holidays is a security breach. Read more on How to beat the hackers this season…

As Lowe’s trials in-store robots, are brands ready for the new retail environment?

Loew's retail robotThe news last week that US supply hardware store Lowe’s is piloting robotic shopping assistants is yet another example of a retailer which is taking steps to align digital with the in-store shopping experience.

Retailers are working to maintain their share of the market by taking the ease and quality of information provided in an e-commerce setting, right back into the store. But, are brands ready for a new environment that merges the online and offline world? Read more on As Lowe’s trials in-store robots, are brands ready for the new retail environment?…

Know, speak, and challenge for mobile success

Location-based mobile ads: how do you get it right?It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience (Netbiscuits People’s Web Report).

As if that’s not enough to focus the mind, mobile is projected to drive 36% of all e-commerce sales in 2014, compared to 16% in 2013. In the UK, it is estimated that mobile influenced £15bn of in-store sales in 2012, double the value of goods actually sold over mobile in that year.

This trend presents two major challenges to brands and retailers, this season and beyond. Firstly, mobile experience is now as important, if not more, than the desktop experience, so it needs to be super slick. Responsively designed websites are now an absolute bare minimum.

Read more on Know, speak, and challenge for mobile success…

China’s Singles Day: E-commerce retailers must take note

Heart by Darte:FlickrHalf-price boots. A bargain anorak. Discounted bed linen. Not your average rush to buy hearts, flowers and anything pink or red. China’s Singles Day is a modern twist on Valentine’s Day with lucrative results for China’s biggest e-commerce companies. So called because the date consists of four ‘ones’, Singles Day is an occasion for single people to celebrate single life that has now evolved into one of China’s biggest online shopping events.

Every 11 November in China, e-commerce retailers incentivise singletons to spoil themselves with heavily discounted online purchases (those who aren’t single also take the opportunity to grab a bargain). Sales on last year’s Singles Day exceeded the two biggest shopping days in the US, Black Friday and Cyber Monday, combined with $8bn sales. Retailers with e-commerce operations in China must build Singles Day into their marketing plan.

Read more on China’s Singles Day: E-commerce retailers must take note…