Posts Categorized: E-commerce

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

After 30 years of .com, what does the future hold for domain names?

WEB_Go_Daddy_dotcomLast Sunday, the .com domain celebrated its 30th birthday. What started on March 15 1985, when computer manufacturer Symbolics Inc registered symbolics.com as the first .com web domain, has now become ubiquitous.

In those 30 years, over 115 million .com domains have been registered and created, spurring the first and second generation of e-commerce, and ushering in the digital world we now live in. We wouldn’t know Google, Twitter or Facebook without it. Read more on After 30 years of .com, what does the future hold for domain names?…

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

Adtech turf war: Facebook Product vs Google Shopping ads

Facebook producs adsYou’d be hard pressed to find an e-marketer that doesn’t have an opinion on last week’s Facebook Product Ads announcement, which could be interpreted as direct competition to Google’s Shopping Ads.

It has had a fanfare reception, and understandably so. It is cross-device and exceptionally targeted, which is why there is no doubt it will soon be enjoying a fair share of the adtech pie. So what makes it so innovative, and just how much market share will it be taking from Google? Read more on Adtech turf war: Facebook Product vs Google Shopping ads…

5 steps to boosting ROI on Google Shopping

G shoppingGoogle Shopping is a key part of the marketing mix for most e-commerce businesses.

Thanks to Google’s continuing dominance of search (it currently has an 88% share of the UK market), this channel accounts for a huge proportion of revenues for many companies. Read more on 5 steps to boosting ROI on Google Shopping…

Is the UK ready to go digital-first?

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

Read more on Is the UK ready to go digital-first?…

TripAdvisor has its eye on the personalisation game

Cannes beachBooked a holiday in the past week?

You’re not alone: last weekend was ‘Sunshine Saturday’. Apparently the busiest day of the year for UK holiday bookings as punters – including myself – attempt to break the internet by booking their holidays. Read more on TripAdvisor has its eye on the personalisation game…

Do you really think you’re prepared for Black Friday and Cyber Monday?

ShoppingArcadeIt’s that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing in.

Last year’s Cyber Monday saw retailers managing up to 120 million visits to their websites; this year it is predicted that consumers will spend £281m, on average £4.39 per person. Read more on Do you really think you’re prepared for Black Friday and Cyber Monday?…

How to beat the hackers this season

Lock by xserve, FlickrEbay, Reuters, The Racing Post, JPMorgan Chase, and Target – what do all these companies have in common? Each has been the recent victim of security breaches and made the headlines as a result.

A recent survey by PwC shows that while UK security breaches are slightly down this year, the cost per breach is skyrocketing, costing companies millions in clean-up and causing lasting damage to the brand. Let’s face it, the last thing a company needs during the holidays is a security breach. Read more on How to beat the hackers this season…

As Lowe’s trials in-store robots, are brands ready for the new retail environment?

Loew's retail robotThe news last week that US supply hardware store Lowe’s is piloting robotic shopping assistants is yet another example of a retailer which is taking steps to align digital with the in-store shopping experience.

Retailers are working to maintain their share of the market by taking the ease and quality of information provided in an e-commerce setting, right back into the store. But, are brands ready for a new environment that merges the online and offline world? Read more on As Lowe’s trials in-store robots, are brands ready for the new retail environment?…