Posts Categorized: Digital marketing

Do the words ‘digital transformation’ make you feel challenged/optimistic/excited?

That sounds about right, according to a new study published by Adobe. The Digital Roadblock Report 2015 highlighted that UK marketers are feeling equally challenged (49%), optimistic (47%) and excited (46%) about digital transformation within the industry.

A total of 451 UK marketers revealed that with the upsurge of the Internet of Things and wearable devices, new technologies are driving this change (61%) and contributing heavily to consumer expectations on how brands communicate with them. Read more on Do the words ‘digital transformation’ make you feel challenged/optimistic/excited?…

Why you should build a content marketing strategy for an online business

Image1Generating clients for our new project by using the internet with the final goal of bringing in revenue and growth over the long term is the biggest challenge that every new entrepreneur must solve.

Here’s our experience over the last six years about “why” a content marketing strategy is the best thing to put into place.

1. Because we generate value

The first reason is that content marketing creates value for the end user, while a traditional ads does not achieve this effect. Doing marketing through the use of content is born out of an entirely different focus from what we are used to and this is the reason which will enable us to be able to achieve excellent results. Because this conceptual change is derived from something essential: if we are able to generate value for our users by way of content, at the end of the day we will be developing a relationship with them. Read more on Why you should build a content marketing strategy for an online business…

Why digital display ad fraud is a big opportunity for independent agencies

preventing fraud picOver the years, the challenges for independent digital specialist agencies have been widely varied, from losing revenue such as the Google kicker, to being undercut by big network agencies on fees in order to keep everything under one roof.

So with the advent of huge programmatic ad technologies capable of managing display ad spend algorithmically, layering in all kinds of data to ensure that only your target market get to see your ads; the role of a digital specialist as a guide to help you navigate the myriad of online marketing options looked to have further eroded. Read more on Why digital display ad fraud is a big opportunity for independent agencies…

Digital campaigns to watch: Boots, Pampers, Lego and Red Bull

use-20150522092650771When you have a brand as big as Boots, Pampers, Lego or Red Bull, it can be tempting to ride the wave of your brand equity and loyal audience. But despite their heritage, they know how important it is not to rest on your laurels and continuously aim for new ways of keeping your brand fresh.

Below we highlight how these four brands have added an audience-focussed edge to their marketing through specially targeted content. Read more on Digital campaigns to watch: Boots, Pampers, Lego and Red Bull…

THAT Protein World ad: Impact on social media six weeks on

Volume trend from 2015-04-12 to 2015-05-12 (1)Leaving the rights and wrongs of the Protein World point of view to one side, social analytics allows us to begin to predict the real “health” (£££) of the Protein World brand.

Putting aside the question of whether this is good or bad PR, the pure virility of the campaign is what every brand strives for.  So six weeks after its explosion on social media, a result of the controversial London tube ad campaign, is the protein supplement brand building on its new found audience? Or has it already been drowned by the ever increasing sea of social content?  Read more on THAT Protein World ad: Impact on social media six weeks on…

We’re all changing. That’s okay, but we need more creativity

Attention is evolving - Image 1Sometimes it’s good to take a step back, isn’t it? That’s what we tried to do this week at Tug Life, which ran as part of London Tech Week.

One of the first questions was how digital is changing us as human beings – physiologically and behaviourally. Then, the even bigger question, what are brands and businesses going to do about it? Read more on We’re all changing. That’s okay, but we need more creativity…

Infographic: How UK consumers’ behaviours are changing

smartphones by Yutaka Tsutano/FlickrConsumer habits are changing fast, making it challenging for brands to understand and predict how and when it’s best to reach them.

Google’s Consumer Barometer is designed to help marketers understand and compare changing consumer behaviours and better plan their local and international media strategies. The fifth edition is the most comprehensive yet, compiling data from 56 countries and across 20 sectors to provide marketers and their agencies with insights into their audience’s relationship with the internet. Read more on Infographic: How UK consumers’ behaviours are changing…

E3 and video games: the changing face of video games marketing

WEB_YouTube_gamingVideo games always used to be about the physical launch. The excited midnight queues outside your local Game store with people dying to get their hands on the latest title. Or the pre-orders that sold out almost instantly. But all of this has changed as digital becomes embedded into our daily lives.

As the video game market matured, so too did the competition. And with such a plethora of different games and genres battling for the consumer’s pocket, the game launch period has widened. Read more on E3 and video games: the changing face of video games marketing…

Does social media ad spend equate to consumer engagement?

WEB_social_media

Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

The Daily Poke: Open all hours

Open all hoursSunrise and sunset are truly magical hours. So this summer, sportswear brand Peak Performance is inviting active folk to share the moment with them at photogenic wilderness sites around the world. (And bag a few PP freebies while they’re there…)

Read more on The Daily Poke: Open all hours…