Category Archives: Digital marketing

Is the UK ready to go digital-first?

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

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How brands can harness the new age of celebrity

CaraCelebrity endorsements can feel like they have a life of their own, as brands look to stand out from the crowd and drive engagement with consumers.

This is especially true online, where video content is booming. Celebrities are everywhere. However, increasingly the same celebrities are being used by a host of brands in specific sectors – think Cara Delevingne. Read More »

E-commerce calendar spotlights marketing opportunities around the world

Three KingsForget all this talk of Black Fridays and Cyber Mondays. In our world of digital marketing sans frontiers, some of the greatest and lesser-known opportunities in global e-commerce could be campaigns based on traditional and newly emerging events in international markets.

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Luxury fashion: how millennials are breaking shopping habits

instakors2It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).

While generation Y workers represent a modest 25% of the world’s population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?

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Infographic: 15 digital trends for 2015

Internet of things by Steve Jurvetson FlickrResearch by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.

This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.

The top five digital trends include: Read More »

6 things a programmatic advertising partner should provide

Robot by littlelostrobot FlickrProgrammatic buying is on a strong growth trajectory – with an average annual growth rate of 27% – and is set to reach $53 billion globally by 2018. While the US is leading the way – with 62% of its display-related ads purchased using this method – the UK is following suit with programmatic forecasted to account for almost half of digital display ads (47%) bought in 2014.

As brands continue to discover programmatic’s unprecedented efficiency, ability to reach targeted audiences across all devices, and potential to optimise KPIs in real-time, it is set to become the main engine in digital trading.

To maximise the benefits and achieve a healthy ROI, brands need to choose a solid programmatic advertising partner that can provide the following: Read More »

Digital – the poster boy of 2015

Digital screensDigital billboards have been in the news over the last few weeks. NYC’s Times Square has landed the world’s biggest – it stretches an entire block on Broadway.

Piccadilly Circus’ digital screens have also hit the headlines. TDK is not renewing its contract, teeing up a bidding process that will attract the planet’s biggest brands.

Both sites have been front men for digital out of home (DOOH) for years and their newsworthiness is indicative of DOOH’s establishment. Its power as a memorable and spectacular advertising tool, which engages audiences, is undisputed and has been for years.

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Marketing needs to reconnect with the digital opportunity

starsThe ‘D’ word. At its mention, do your eyes light up or do you recoil?

Certainly no one can argue with the potential value of digital. It has transformed businesses – companies that ‘go digital’ are two to four times more valuable to investors than those that don’t(1). It has transformed countries – in the past five years the internet has accounted for 21% of GDP growth in mature markets (2).

And of course it has transformed consumer behaviour – how we research, how we shop, how we engage. But let’s ask ourselves this. Have we seen it transform marketing in the same way? Have marketing folk truly realised the potential of digital? Read More »

Sponsored: The Campaign CityLive Challenge: Key learnings from a year of change

Campaign Citylive challengeThis post is brought to you by our partners MediaCo Outdoor

It’s nearly Christmas, and as the dust settles on The Campaign CityLive Challenge – our partnership with Campaign magazine to champion innovative and creative thinking in Digital Out of Home (DOOH), which culminated in mid-November – the time feels right to take stock.

Launched in July, the concept behind the challenge was to showcase the interactive creative capabilities, real time results and adjustments our CityLive touchscreen network can provide to agencies, outdoor specialists and advertisers. Read More »

2015 will see the comeback of direct mail

letter box by Alice Whale:FlickrIsn’t it always the way? Wait long enough and even the most unfashionable things will eventually be back on trend. From the comeback of flares during the 90’s, double demin, which made a return in the last few years, and most recently bushy brows led by Cara Delevigne.

This is also true when it comes to outdated marketing channels. Direct mail being the most relevant.  Read More »