In this age of big data, the need to communicate complex information quickly, persuasively and accurately is greater than ever. As I discussed in a column for Wired, the days when insights professionals, particularly market researchers, could send their best clients a pile of data tables and a few pages of bullet points are long gone.
To strengthen their storytelling skills, market research agencies are experimenting with different approaches. Some are even hiring creative writers, artists or actors to train their teams to cull and communicate engaging stories from data. These agencies don’t necessarily have to look far to find people with such non-traditional skills either – they can be right under their noses. For instance, actors Kathy Bates and Nathan Lane (pictured) both worked as telephone interviewers for a market research agency early in their respective careers, when plumb roles were hard to come by. Read More