Being able to accurately predict how the ad market will unfold in the year ahead can often make the difference between boom and bust, writes Eliav Moshe, senior VP of mobile at Dmg Media.
However, for 2015, the picture is actually a lot clearer than in previous years. The dominant trends online marketers saw last year, principally the continuation of the rise of mobile and the establishment of video advertising, are likely to gather more pace over the next 12 months.
Turning to video, 2015 is going to be defined by better content, increased competition and a war against fraud. Read More