Either way I bet their rip roaring success is down more to the ‘traditional virtues’ of brand building – rather than a complex set of inventive digital coding steps. I say this because from time to time I get asked if I have any patents attached to the design of the AMANO Tongue Cleanser. The precise answer I give (after a slow intake of breathe) depends on how much I believe the questioner’s mind is set to ‘receive mode’.
Category Archives: Crowd sourcing
What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of ‘crowdfunding’ – comfortably beating Kickstarter by nearly 130 years.
Proving perhaps that not every good idea has been ‘discovered’ in the last 10 years. And to reinforce that point – I’m launching my e-commerce business, the Amano tongue cleanser – which is based on a 2,000-year-old Roman design for tongue cleaners. However, to pay for my slick digital and social media marketing campaign I first need to raise some finance. So I may need your help and advice (no please – put your wallets away for now)
Reading The Economist last year my attention was grabbed by these words of wonder from Aileen Lee, a partner at venture capital firm Kleiner Perkins:
“E-commerce has now matured to a point where specialty online retailers with excellent supply chains can mint money from such targeted offerings”.
That was my wake up call.
Within weeks I had resurrected my 1990’s Amano tongue cleanser passion project, put to rest in the pre digital age, but now I was on a mission to seek out some of that digital gold dust.
The two-fold trust of Aileen’s point is that:
1. Globalisation enables products to be sourced far more cost effectively (I could say ‘cheaper’ but that is only part of the story)
2. Plus websites and digital/social media enables the global footprint of a product to be far wider. It is as easy now for someone in Myanmar to see your London based product website, as it is someone in Shoreditch.
It can add up to better margins from a far larger potential target market = ‘mint money’. Read More
I am about to start a new business venture, or to be more precise, I am going to re-launch a niche branded product, that I first put my heart and soul into in the 90s. Way back then I designed, commissioned the manufacture of, packaged, promoted and then sold this ‘niche product’ reasonably successfully in a number of retail stores and via mail order. All of this was done on a shoestring. This time around however I’m hoping for and expecting a better commercial result. The BIG difference between ‘the first time’ and ‘now’ is the advent of globalisation and digital marketing – and specifically e-commerce. Read More
A TV company is turning to the crowd to find ideas that “appeal to the Y Chromosome”. The brief is live on creative crowdsourcing site Alternativegenius.com and shows the increasingly serious use of idea competitions in more sectors. (They don’t want to tell you who they are yet, but the £5000 prize shows they mean business).
Crowdsourcing has been around longer than most people realise – The Longitude Prize was a reward offered by the government via the 1714 Longitude Act for a simple and practical method for the precise determination of a ship’s longitude. Useful at the time when getting lost at sea was generally fatal. The French government also created Montyon prizes to reward poor Frenchmen for virtuous acts. Read More
This week we’re talking about ‘Start-up Britain’: to misquote Doc, “Banks…where we’re going, we don’t need banks.” – Back to the Future
Ever had a great idea as an individual or a business and wondered how on earth you are going to fund it? Banks not playing ball? Well help is at hand. And it is coming from you and me. Through crowd funding platforms anyone can contribute to the funding of projects, even if they’ve only got a few £s spare. It’s another area where the world of finance is changing through digital innovation. Estimates suggest more than £1billion was raised globally through crowd funding last year. Read More
Love this idea. A UK, online project that photographs Twitter users and their tweets, Tweeter Street, has launched a campaign to raise funds to take the project global while also allowing the public the chance to buy a place in this historic venture.
Documenting the early era of a revolutionary new medium and humanising the experience of social media, Tweeter Street was launched in March 2011 when London based photographer Michael Hughes looked at the “nearby tweets” section on his phone application and wanted to know more about the circumstances and settings in which people were tweeting. Read More
It is a logo that is plastered worldwide on cans, on drinks machines, and around major sporting events, but Coca Cola want someone to re-imagine their iconic logo.
What is more, they are throwing it to the masses and are going to crowd source the process.
The competition is going to be run in association with design agency Blank You Very Much, and is open to US residents only. It is a good choice of partner for Coke, as Blank You Very Much focus on reinventing iconic brands and symbols that we already know.
The issue is one that the company take personally, given they are based in both San Francisco and other cities around the world in which the disease still holds strong.
The contest is titled “AIDS is Going to Lose,” and it asks filmmakers to tell why or how they think AIDS is going to lose. “We are not looking for commercials,” explains the brief, “we are looking for contagious optimism.” Read More
Gotye – star of one of the most widely-heard songs of the last year, and one of the most-watched videos in YouTube history (currently a few views away from 300m) – has responded to the sea of cover versions of ‘Somebody That I Used To Know’ on YouTube with his own remix, titled ‘Somebodies: A YouTube Orchestra’. The singer (real name Wally) on his YouTube channel says “Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered. ”.