This is very nice idea and great use of blogs by jeweller Tiffany & Co. It has joined forces with fashion blogger couple Scott Schuman ( The Sartorialist) and Garance Doré & Garance Doré to create a new campaign that uses Instagram to create a gallery documenting real couples in love in Paris and New York. Read More
It was reported last week that Google has found itself faced with the spectre of having to ban it’s own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel. Read More
The Huffington Post is looking to double its audience within the next two years as it seeks to form partnerships with struggling newspapers, according to a report in the FT.
AOL plans to launch The Huffington Post into ten more international markets in the next two years having already launched into Canada and the UK in 2011. Read More
I used to have a boss with an amazing knack for sidling up to the desk of a junior researcher late on a Friday afternoon to ask, “How are you fixed?”.
This meant one thing: a flash poll or fast-turnaround survey put into the field that day and reported back to the client as soon as it was done. A flash poll in those days, for me, was the first sign that a client was in trouble. Some crisis had hit and we needed to dive in to understand how much people knew, how much they were affected by that knowledge and how to fix any damage to the brand or bottom line. We joked that we needed a big red button to push to set off a siren so that everyone would know that it was going to be a long night or two. Read More
The Guardian has put its PaidContent website up for sale three years after it bought the New York-based digital news site with a price tag of $20m although this is not a figure the Guardian has confirmed.
The Guardian says that while it is early days it already has several expressions of interest from potential buyers. Read More
Blogger outreach is an interesting concept that in theory should work but often doesn’t. The idea is that brands approach bloggers and ask them to write about their products, services or initiatives. In an ideal world, this should be un-incentivised. The reality might be different, but the idea is that the opinion of a blogger, a web promoted authority o
n a subject, will be worth more than the opinion of a journalist or a glitzy write up on the company website.
It’s a great concept and if it’s managed correctly, the publicity can be fantastic. It doesn’t always work out that well. There have been many high profile examples of blogger outreach disasters. Probably the most prominent case of bad blogger outreach was the catastrophic failure of Facebook’s PR agency Burson-Marsteller. They thought it would be a good idea to offer payments to a prominent tech blogger in return for some negative press about Google and their disregard for privacy. Bad move. Bloggers don’t play by prison rules, the man approached grassed on the PR agency and let the world’s media take the story and dirty the good name of Facebook.
Business Insider recently reported comments made by Buddy Media CEO, Mike Lazerow, whose prediction for 2012 is all about the quick and easy microblogging platform Tumblr.
One of the reasons he cited for that growth is that the Obama campaign has recently launched a very nice Tumblr blog as an additional to all of its other social media activity as part of the 2012 presidential campaign. Read More
24/7 Wall St has published its list of the 25 most valuable blogs in the US. It is an interesting list with interesting price tags attached showing that blogs continue to be huge business. Combined they are worth almost $1 billion.
While the Huffington Post is no longer represented, it is so much bigger than that these days and seeems to have ascended to become a news organisation in its own right, the list shows how these well funded and increasingly well resourced sites compete with traditional media. Read More
PR agency Brandlink Communications found itself in a PR disaster over the weekend when one of its vice presidents called influential blogger Jenny Lawson (aka The Bloggess), a “f***ing bitch” in a reply-all kerfuffle.
According to Lawson, the saga began when she received an email pitch from Brandlink about a Kardashian sister who had been spotted wearing pantyhose. Read More
What a mile stone. The Huffington Post has reported today that it has topped one billion page views and 37 million unique monthly users.
The 37m unique monthly users, however, puts it behind the MailOnline, which earlier this year saw its unique visitors rise to 39,635,000. Read More
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