The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.

Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.

Now I think it can apply to the very nature of one’s digital identity itself.

Read More »

The power of bloggers is unquestioned in social communications despite recent alarmist articles stating blogging is dead. For brands, engaging with bloggers to listen to feedback on their products or services, review what they think of them online and even recommend them to their peers, is a holy grail of marketing.

But when is the right situation for a brand to build its own blogger network, how should they approach this and what are the risks or rewards. Read More »

We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.

It’s called “The Blog Tree: UK Edition” and the Wall is in the root system of the tree as accorrding to  Eloqua The Wall is “key in the tech/marketing/digital space”. Read More »

If you’re an information junkie, you probably sign up to a load of newsletters (as well as Twitter handles) to keep up with what’s going on in the industry. I sign up to a lot, but I don’t always read them (preferring Twitter), especially if nothing major catches my eye.

Today, however, a headline on IAB Smartbrief in the US had me leaning in with this link: Why companies are dropping blogs for social nets!

Read More »

TwiIt seems so natural to many people now, that it’s a hazy memory of a time when it wasn’t possible to catch up on the latest news stories or updates from celebrities on your mobile, in the same amount of time it takes to step off the tube, jump on the escalator and order a latte in the coffee shop next door. In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception six years ago. Read More »

About a month ago I posted a fab ad on my personal blog by British Airways called The Race. It resonated with me as I have been living in the US for a year now, will be missing the Olympics, and let’s face it, I get a bit homesick now and again and this video got me all of a quiver!

Read More »

San Francisco-based blogging and sharing platform Posterous that was once seen as a competitor to Tumblr has been acquired by Twitter.

No word on how much Twitter has paid but according to reports Posterous had raised more than $10m from venture capital investors.

Read More »

Interesting piece on the ‘Who’s the Mummy’ blog raising the question of how PR firms can get blogger outreach so badly wrong. It is one of the most important bits of social and digital PR and it can reap great results if done well, but you only have to talk to a few people to know that many agencies are not very good at it.

As Sally of Who’s the Mummy writes often PR agencies simply get the approach entirely wrong because they don’t have a strategy or an idea of what the conversation they should be having with bloggers is. Read More »

Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.

And next week we will throwing ourselves into the madness of SXSW Interactive as part of the UKTI Trade Mission along with 39 other companies from the UK and over 25,000 others from round the Globe. We will endeavour to bring you daily updates as to themes, new ideas and creative technologies on show along with the weird and wonderful from Austin. Read More »

Orange Film Pulse: wisdom of crowds

Mobile phone network Orange is taking another step in its bid to ‘own’ film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place.

Orange Film Pulse uses tweets, Facebook comments, blogs and even reviews from actual film critics to generate a score out of 100 for every film, using a special algorithm. Read More »