Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing.

Though the wording changes from article to article they generally all follow the same rule: use Google and some advanced queries to pull up websites that return [“KEYWORD” “submit guest post”]  or [“KEYWORD” “Write for us”] or something else along those lines. Read More »

Publishers of all sizes; bloggers, newspapers and even those Twitter users who track their Klout score know the value in breaking news and making headlines. Headlines earn page impressions and mentions. These translate into influence and money.

Making the headlines is tricky business though. It requires speed, connections and the ability to point the spotlight at your content or risk a swift second mover out manoeuvring you. Read More »

Blogging is an activity fit for anyone, from professionals to those looking to put their thoughts into words or pictures and share them with the wider world, but we all need guidance if we want to get better at it. Thankfully, there are groups out there that specialize in just that, located all over the United Kingdom – you just need to know where to look for them.

If you plan to spend some time traveling around the region this vacation season, check out any or all of these five summer UK blogging meetups to travel with purpose: Read More »

Reading the mainstream media you would think the social web started solely comprised of Twitter, and people’s 140 character messages. Any brand not taking part is surely doomed.

Not so, as new research shows that not only do blogs still have tremendous influence, they actually drive more sales than other forms of social media.

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With the focus on content ever increasing the resurgence in blogs and blogging continues apace. There are new players entering all the time as read recently with news that Quora plans to get into the blogging business and that Ning is to relaunch again as a personal blogging platform.

One of the big beneficiaries of the rise of blogging and reblogging has been Tumblr and it recently hit a landmark number as it passed the 100 million blog mark. Read More »

A new database of bloggers who have opted in to hear from brands and marketers has been launched. This is undoubtedly a good idea that could have a positive impact for marketers looking to do blogger outreach well.

Called Bloggabase.com it has already signed up more than 2,500 blogs. Marketers can sign up to the service, launched by two PR execs, and choose from a number of different packages, from individual access allowing internal messaging through to organisational access with the ability to export email addresses.  Read More »

This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read More »

Bloggers are inspired by what they see and do, so it’s no surprise that many of them want easy-to-use apps that will allow them to work on their blogs while they are on the go. The reasons for doing this vary from wanting to be the first one to publish a story to wanting to keep their friends, family and followers up to date on their daily activities as they happen. Luckily, there are many apps that allow bloggers to post, edit and upload all their content from anywhere they wander. But with over one million apps out there, which ones are best suited for blogging?

Many bloggers rely on WordPress for an easy, efficient and aesthetically pleasing way to post. It is no surprise that the free WordPress mobile app for BlackBerry allows users to easily edit, upload and update posts and media. Bloggers can also read, approve and reply to comments. With its range of features, well-known interface and ease of use, WordPress is one of the best apps for mobile bloggers. Read More »

Sunday nights Sports Personality of the Year awards were one of several television events this year which Twitter users probably couldn’t avoid; with over 322,000 tweets mentioning the awards ceremony (either by name or the #SPOTY hashtag) on the day of the awards, 280,000 during the broadcast itself, peaking at just over 6,500 tweets per minute as Bradley Wiggins was announced as this years winner.

And, as with voting events ranging from the US elections to the X-Factor final (and our own look at the Mercury Music Prize), people are looking at how data from social media can be used to create audience insights. A reasonable hypothesis might be that the members of the public who were interested enough to cast a vote would be well represented by the Twitter users interested enough to tweet about their favourite candidates. Read More »

With only a month to go ’til Christmas our thoughts have started to turn to the inevitable and much dreaded annual questions; ‘What am I going to get people for a Christmas present?’ For the technophiles amongst us one of the big things we will probably consider is a 4G enabled phone now that EE has rolled out its 4G network. Read More »