The race for console supremacy has started again. Seven years ago there was a similar battle between Sony and Microsoft; similar, but different too. In 2006 the PlayStation 3 and Xbox 360 were competing to dominate the console market, but they were competing only against each other, and the Nintendo Wii. Now there are new challengers for gamers’ attentions. We live in a completely different world to the one we lived in seven years ago. People expect content immediately now. This is a direct result of the sophistication of the smartphone and the ever increasing normality with which people use social media on the device.
Category Archives: Apps
Entertainment has always been the sector that has dominated the app world- Candy Crush, Angry Birds, Fifa; they’ve all had us hooked. However, as we have seen throughout the year, the mobile spotlight is really on the emerging markets. There is no wonder why when looking at the explosive growth in these regions. By 2017 Ovum expects China, India, and Indonesia, to have 3 billion mobile connections between them. The handset manufacturers have certainly not turned a blind eye with Nokia, Samsung and Apple, to name a few looking to the emerging markets to connect the next billion customers. When it comes to apps and mobile content though, is a cookie cutter approach going to work? We know for a fact that providing customers with the same set of apps available in the West just isn’t going to cut it.
Where does the UK public use their iPhones? You may not want to know the answer. According to research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet. With the most popular iPhone activity being SMS (96.2%), it may be something you choose to forget next time you hear the beep.
Calls are the second most popular activity (91.4%), web usage comes third (88.1%) and photos are fourth (79.7%) with pictures of families and friends being the most popular subjects. Only 6.9% of iPhone photographers confess to taking selfies and men are slightly more keen on self portraits than women.
Londoners use their iPhone apps the most throughout the day for everything except photos. The top spot for which is claimed by East Anglia, where 85% of respondents claim to use photo apps daily. 78% of iPhone users in the North East and London both claim to use exercise apps daily and the region comes second to the capital for using social media and ebook apps.
What’s needed is a change in attitude to the way we approach designing apps and the use of them as a marketing platform. Very few branded apps move on from the initial launch period and as a result the interest in the app and the brand can be quickly lost. As marketers we can often too easily give in to the needs of a brand to have something new and shiny – an app that will wow the consumer in the short term but lack the staying power needed to keep consumers engaged for any length of time.
Red Bull enlisted four of the UK’s top Instagramers last month to take the pictures for a stop motion film about its World Series Diving competition. More than 21,000 photos were taken by @danrubin, @jeera, @chaiwalla and @Finn at the Red Bull Cliff Diving competition in Pembrokeshire in September.
Ten athletes including Gary Hunt, the three-time World Series champion, and Blake Aldridge, the former Olympian, dived from a 27 metre-high platform built especially for the event at The Blue Lagoon near St David’s.
eBay’s ecommerce app recently celebrated it’s fifth birthday. As one of the most successful apps on the market, it has notched up 160 million downloads in that time. To mark this achievement the retailer launched some fascinating research in conjunction with retail analysts Conlumino that shows that huge amounts of money is being ploughed into apps and seeing no return whatsoever.
According to the global research study 64% of apps that started development were either never finished or were rejected by app stores. And apps aren’t cheap: the average price of a basic app is now around $18,000 (£12,000) and more advanced apps are an estimated $83,000 (£55,000). eBay and Conlumino believe these failures account for around $4.85 billion (£3.19 billion) of development costs globally. Mind you at least these brands ere spared the ongoing costs of updates and overhauls to cope with new devices and major operating system upgrades, which can cost up to 42% of the original development cost.
In the ever expanding world of online dating, there is one group that have long been underserved – women looking for other women. That option may appear on many dating sites, but the focus is just not there. For many gay women, the experience of having a look online dating can be a deeply dispiriting one.
While there are many apps and services geared towards gay and bi-sexual men, the same is not true of women. Now, a London based start-up is looking to change that with their Pinterest inspired iOS app. Read More
In the past year, the battle of smartwatch devices began. Crowd-funded start-up company Pebble Technology paved the way for a new development – smart technology that you wear on your wrist. Their pre-release of the Pebble has now been followed by Samsung’s ‘Galaxy Gear’, with speculation building over the date of Apple’s ‘iWatch’ launch and rumours that Google have also joined the race.
GlobalWebIndex’s tracking of the apps that were actually used by the world’s one billion smartphone owners in the second quarter of 2013 has revealed some interesting national preferences when it comes to the UK.