Posts Categorized: Apps

The Daily Poke: Does my app look big in this?

Does my app look big in this“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks with a like-minded companion. But crucially, a second opinion can sometimes avert a serious fashion faux pas.

This shared experience is something that’s been missing from the world of online fashion shopping, until now. Fashion site Net-a-Porter has launched an app that allows users to shop alongside fellow fashionistas. With Net Set, you create your profile and then start sharing fashion tips, images and withering opinions with others. Read more on The Daily Poke: Does my app look big in this?…

Why The Net Set will prove the longevity of mobile for fashion

WEB_The_Net_SetOn 13 May, for fashion lovers across the globe, something truly amazing happened. E-retail giant Net-a-Porter launched the first social shopping network, The Net Set.

Always ahead of the curve, Net-a-Porter was founded by Natalie Massenet during the digital boom of the early 2000s. While trying to source clothing online for fashion shoot, Massenet, developed the idea of a glossy magazine in website format where users could ‘click’ to buy the clothing they desired. Read more on Why The Net Set will prove the longevity of mobile for fashion…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

Hailo and Bookatable make saying ‘goodnight’ that little bit easier

Hailo adHailo and Bookatable are determined to make ordering a cab as stress free as possible.

Bookatable has integrated its cloud-based table reservation service with Hailo’s 15,000-strong fleet of London black cabs.

A statement on Hailo’s “digital newsroom” claims diners will no longer be “left waiting for taxis outside in the street or fiddling awkwardly with their phones under the table booking taxis, worse still making calls in the restaurant itself.

Read more on Hailo and Bookatable make saying ‘goodnight’ that little bit easier…

The Daily Poke: Absolut-ly gripping

Absolut-ly gripping 1You probably associate Absolut with artistic expression, but did you know that it all began back in 1986, when Andy Warhol approached the brand to Campbell’s-soup it up in his artwork? Absolute jumped at the opportunity to commission him instead to create an original work – the first in a long line of successful artistic collaborations with the brand.

Back to today, and Warhol’s back on the scene. To promote the launch of the Absolut Andy Warhol limited edition bottle in the UK, Punchdrunk and Somethin’ Else game design have created a piece of interactive digital art – a mysterious iPhone app, to be precise. Read more on The Daily Poke: Absolut-ly gripping…

Clean up your app

WEB_Google_mobile_appsLast year Nielsen found that 89% of time spent on mobile media was via apps, highlighting just how useful they can be as a medium for brands to reach consumers, especially at a time when more than 68% of UK consumers have a smartphone.

However, while apps represent a great opportunity for brands to reach consumers and convert them into customers, this often comes with significant capital investment. If not well designed or updated, that investment can ultimately end up being considered a waste of valuable budget.

Despite this, too many brands are still getting it wrong. Our recent app-nesia research from Google found that one in five apps are installed and then quickly forgotten, showing just how important it is to provide an engaging in-app user experience (UX). Read more on Clean up your app…

The Daily Poke: Listen to your doctor

Listen to your doctorFor patients with complex medicine regimes, it can be tricky keeping on top of which pill is which, and when to take what. And for those with a visual impairment, it becomes downright impossible – and potentially dangerous.

Well the greatest ideas come from great problems, and the people at TruMedicines have just launched TruScan for Android. Read more on The Daily Poke: Listen to your doctor…

The Daily Poke: Sparking combinations

Sparking combinationsIf sipping some fizz while Bryan Ferry croons away in the background sounds like heaven to you, you’d be right. Scientifically right.

A couple of Oxford neuroscientists have found that tickling your senses of hearing and taste at the same time results in a 10-15% increase in enjoyment. Read more on The Daily Poke: Sparking combinations…

The Daily Poke: The latest squeeze

The latest squeezeIn a world of increasingly digitised relationships, physical interaction has been given a bit of a cold shoulder. Naturally, no one would suggest we put away our devices to actually reach out to each other. No need, when we have e-gurus like Petter Prinz and his new interactive cuddling app, HUG.

The ex-Google employee explains, “With Facebook, Instagram and Whatsapp we’re constantly trying to keep in touch, but along the way we’ve lost the physical touch.” HUG nuzzles into that gap, allowing you to send someone a squeeze they can actually feel. Like an emoji, only buzzier. Read more on The Daily Poke: The latest squeeze…

The Daily Poke: Dash it

Dash it 2When you run out of shampoo, washing powder or coffee, the chances are you won’t always have your shopping list handy. It might get wet, for one thing. But we now live in the digital age, and Amazon is continuing to reinvent the way we shop.

Crossing the divide between cyberspace and domestic space is their new ‘Dash Button’. Labelled with the relevant brand’s logo, you stick it up next to your shower, washing machine or Nespresso shrine to press the instant you’ve used the last of your favourite product. Read more on The Daily Poke: Dash it…