Posts Categorized: Apps

Five things not to do when it comes to mobile UX

Since ‘mobilegeddon’ hit, marketers and business owners have been stressing about ways to improve the usability of their mobile sites, to avoid being penalised by Google. Unfortunately, not everyone is getting it right. Here are five things not to do when it comes to user experience on mobile sites.

Don’t treat your mobile site like a desktop

On mobile and tablet devices, users are relying on touch or voice, not mouse or keyboard, so digital teams shouldn’t design desktop and mobile sites in the same way. Firstly, the interaction design should be completely different. There aren’t any options for a hover tool on a mobile or a tablet, for example. This is one of the biggest differences and something that anyone looking to optimise a website for mobile should bear in mind. Read more on Five things not to do when it comes to mobile UX…

Will Apple Music match up to Spotify?

apple music banner wall

Apple oh Apple. While this week it’s been all about Apple Pay, just last month all eyes were on Apple Music. Initially launched on 30 June, the product has so far been made available across all Apple products and PCs, but the global giant naturally has bigger plans.

While the date has not yet been set, rumours are flying that Apple could be making the app available on Android devices this autumn. But what does this move signal, much speculation abound? Read more on Will Apple Music match up to Spotify?…

The Daily Poke: A voice for those who can’t speak

interestedFully aware. And yet completely unable to move or speak. It sounds like an Edgar Allen Poe nightmare, but for victims of severe stroke it can be a terrifying, isolating reality. However, digital technologists in Russia have come up with a solution that promises to release stroke sufferers who find themselves locked in. Read more on The Daily Poke: A voice for those who can’t speak…

Spotify and Eternify reveals the importance of attribution in digital media

WEB_Spotify_logoAn app called Eternify recently made the headlines owing to its ability to put any artist’s songs on endless repeat, playing just 30 seconds at a time – the minimum required to be considered a “listen”. Whether it’s right or wrong for Spotify artists to be doing this remains to be seen, but it served as a stark example of how digital media can be ‘gamed’ by different parties to produce a desired result.

It’s no different in the world of online advertising. Admittedly faking views through bots is most similar to the above scenario and quite blatantly ad fraud. However, there are other ways to take advantage of technology and skew the results for personal gain. Any re-targeting company could encourage a brand to use last-click because it would favour what they do, when the path by which customers actually come to make a purchase is much more complex than just one or two clicks. Read more on Spotify and Eternify reveals the importance of attribution in digital media…

Two Apple WWDC announcements worth noting

WEB_Apple_Think_Different_commons_wikimedia_orgWhile many are saying there are no great surprises from this week’s WWDC, there are two details about Apple’s plans that stand out for me and I believe marketers and developers alike should take note.

The first is the update to Apple Watch functionality. The uptake of the watch has been predicted to reach as many as 36 million in the first year.  And, with the latest announcements over functionality, it is possible that these initial predications will soon prove to be too low as Apple seeks to make the device a more independent, stand-alone piece of tech.  Read more on Two Apple WWDC announcements worth noting…

“Extra, extra, read all about it!”

Reading newspapers on SubwayThe way in which we consume our news has come a long way since paper boys standing on street corners shouting out the day’s headlines.

With the evolution of tech has come the evolution of news; we’ve created ever easier ways of keeping abreast of current affairs, using mobile phones, tablets, RSS feeds, social channels like Facebook and even our watches to keep informed. Read more on “Extra, extra, read all about it!”…

Hooked on Apple

WEB_Apple_Pay_HSBC_MastercardI am one of those people whose whole world is based on Apple technology; Macbooks, iPhones, iPads, Apple TV. I buy music on iTunes and buy my wife and kids Apple technology. I develop (when I do fire up an IDE) with xcode. So I am locked into my own walled garden of hardware and software from Apple, a web of gadgetry and apps that I am wholly reliant on.

The announcements coming from the Apple WWDC event will only go further to lock me, and no doubt others into this ecosystem, and ultimately give Apple the finest granularity in understanding my life and anticipation of my needs.

For digital marketing it will result in probably some of the best definition of the micro-segments of humanity that make up the 800 million+ people with iTunes accounts, and the more than one billion who have Apple devices and apps. Read more on Hooked on Apple…

The Daily Poke: Does my app look big in this?

Does my app look big in this“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks with a like-minded companion. But crucially, a second opinion can sometimes avert a serious fashion faux pas.

This shared experience is something that’s been missing from the world of online fashion shopping, until now. Fashion site Net-a-Porter has launched an app that allows users to shop alongside fellow fashionistas. With Net Set, you create your profile and then start sharing fashion tips, images and withering opinions with others. Read more on The Daily Poke: Does my app look big in this?…

Why The Net Set will prove the longevity of mobile for fashion

WEB_The_Net_SetOn 13 May, for fashion lovers across the globe, something truly amazing happened. E-retail giant Net-a-Porter launched the first social shopping network, The Net Set.

Always ahead of the curve, Net-a-Porter was founded by Natalie Massenet during the digital boom of the early 2000s. While trying to source clothing online for fashion shoot, Massenet, developed the idea of a glossy magazine in website format where users could ‘click’ to buy the clothing they desired. Read more on Why The Net Set will prove the longevity of mobile for fashion…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…