At the time, we thought it was designed to protect the Facebook brand within a rapidly evolving social networking landscape; as conversations shift away from the major networks towards mobile chat apps, the danger for Facebook was that it could become increasingly sidelined, especially with WhatsApp destined to remain a standalone product. Read More
Category Archives: Apps
If content is king and mobile is the way of the future, then there’s no better place to invest your content marketing time than in creating app messaging. Why apps? Because, the inherent goal of apps is to help someone complete a task, and with their broad accessibility, apps have become the preferred channel that provides the best, easiest solution possible.
Keeping this in mind, successful app marketing requires content that is compelling, concise, helpful and targeted within the right context. Here are three steps to take – plus examples of great content, designs and offers – to create awesome push and in-app messaging campaigns. Read More
The world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched every day, ready to crack mobile commerce.
There’s no doubt that Ebay transformed the way people shop and sell, despite starting off as an online auction business. The website crashed offline last week for the 10th time this year and suffered a major cyber-attack in May that might have compromised the details of 145 million users, but the pioneer is still going strong with just over 19 million Britons visiting the site every month.
Trade sales are back in the news with Karmarama’s acquisition of mobile app agency Nice: the latest example of a larger group buying a dynamic independent.
Some acquisitions are unquestionably great decisions: breathing new life into a failing agency, filling an important gap in a group’s portfolio or allowing a small business to grow faster internationally. But once the excitement of the sale is a distant memory, the deal often doesn’t turn out to be what everyone hoped for. Read More
The battle for first swipe is something you may not have heard much about. With wearable tech and the Internet of Things dominating the headlines, the struggle for control of your mobile’s home screen has been largely ignored. However, a series of recent launches suggest this is an area of serious interest.
Twitter is trying to put messages in front of people before they even unlock their phone and recently acquired smart lock screen app, Cover. The Android app lets the user customise the applications they see and when they see them and works by displaying apps contextually based on actions and locations. Widely regarded as a move to compete with Facebook’s Home service, Cover may give Twitter the chance to deliver tweets and messages outside of its dedicated app and further highlights the social platform’s mobile-first ethos. Read More
Rumours that News Corp is launching a news app targeted at ‘millennial’ readers comes hot on the heels of The New York Times launching three new apps. The New York Times has admitted that subscription numbers for these weren’t as high as expected, blaming consumer confusion.
The common theme of both of these initiatives is the desire to attract and monetise different consumers by moving away from ‘one-size-fits-all’ product and subscription offerings. Read More
Pixability, a company providing YouTube marketing software reported that the top 100 brands, as defined by Interbrand’s “best global brands”, post an average of 78 videos each per month. This is encouraging as it shows that big brands understand the importance of content. Unfortunately, more than 50% of these videos fail to reach 1,000 views. Shifting marketers’ mindset from creating ads, to telling engaging stories is hard…
One of our clients, KLM wanted to engage a young, tech-savvy audience in Asia through online videos to let them know of its travel app that allows passengers to plan, manage and share their share their journeys entirely from their smartphones. KLM was very aware that communicating solely on product features does not make for shareable content. Read More
This year is set to be Wimbledon’s most social yet. It has a digital audience of 20 million, but only 500,000 people will actually get to go to the championship. The tournament has invested a huge amount in bringing its digital strategy up to date to better connect with fans and bring them closer to the action.
When England returns to the pitch tonight in their World Cup match against Uruguay, footy fans will now be able to track their team’s noise on Twitter, via a new app from social innovation agency Harkable.
The app tracks how much noise football fans (by nation) are making on Twitter during the World Cup.