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Brand publishing is undoubtedly de rigueur right now as brands realise the value of getting their messages directly to audiences, writes Tony Markovski, head of digital publishing EMEA at Adobe.
For years, brands have been creating great content and now through mobile they can deliver this content with more creativity, engagement and greater relevance than ever before to the hyper-connected, digitally savvy consumer.
How are the world’s most innovative brands creating these engaging, seamless experiences across multiple platforms and devices? What role does mobile play in their marketing strategies? What organisational challenges did they face and how did they overcome them on their journey to become competitive digital businesses? Read More