Posts Categorized: Apps

Two Apple WWDC announcements worth noting

WEB_Apple_Think_Different_commons_wikimedia_orgWhile many are saying there are no great surprises from this week’s WWDC, there are two details about Apple’s plans that stand out for me and I believe marketers and developers alike should take note.

The first is the update to Apple Watch functionality. The uptake of the watch has been predicted to reach as many as 36 million in the first year.  And, with the latest announcements over functionality, it is possible that these initial predications will soon prove to be too low as Apple seeks to make the device a more independent, stand-alone piece of tech.  Read more on Two Apple WWDC announcements worth noting…

“Extra, extra, read all about it!”

Reading newspapers on SubwayThe way in which we consume our news has come a long way since paper boys standing on street corners shouting out the day’s headlines.

With the evolution of tech has come the evolution of news; we’ve created ever easier ways of keeping abreast of current affairs, using mobile phones, tablets, RSS feeds, social channels like Facebook and even our watches to keep informed. Read more on “Extra, extra, read all about it!”…

Hooked on Apple

WEB_Apple_Pay_HSBC_MastercardI am one of those people whose whole world is based on Apple technology; Macbooks, iPhones, iPads, Apple TV. I buy music on iTunes and buy my wife and kids Apple technology. I develop (when I do fire up an IDE) with xcode. So I am locked into my own walled garden of hardware and software from Apple, a web of gadgetry and apps that I am wholly reliant on.

The announcements coming from the Apple WWDC event will only go further to lock me, and no doubt others into this ecosystem, and ultimately give Apple the finest granularity in understanding my life and anticipation of my needs.

For digital marketing it will result in probably some of the best definition of the micro-segments of humanity that make up the 800 million+ people with iTunes accounts, and the more than one billion who have Apple devices and apps. Read more on Hooked on Apple…

The Daily Poke: Does my app look big in this?

Does my app look big in this“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks with a like-minded companion. But crucially, a second opinion can sometimes avert a serious fashion faux pas.

This shared experience is something that’s been missing from the world of online fashion shopping, until now. Fashion site Net-a-Porter has launched an app that allows users to shop alongside fellow fashionistas. With Net Set, you create your profile and then start sharing fashion tips, images and withering opinions with others. Read more on The Daily Poke: Does my app look big in this?…

Why The Net Set will prove the longevity of mobile for fashion

WEB_The_Net_SetOn 13 May, for fashion lovers across the globe, something truly amazing happened. E-retail giant Net-a-Porter launched the first social shopping network, The Net Set.

Always ahead of the curve, Net-a-Porter was founded by Natalie Massenet during the digital boom of the early 2000s. While trying to source clothing online for fashion shoot, Massenet, developed the idea of a glossy magazine in website format where users could ‘click’ to buy the clothing they desired. Read more on Why The Net Set will prove the longevity of mobile for fashion…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

Hailo and Bookatable make saying ‘goodnight’ that little bit easier

Hailo adHailo and Bookatable are determined to make ordering a cab as stress free as possible.

Bookatable has integrated its cloud-based table reservation service with Hailo’s 15,000-strong fleet of London black cabs.

A statement on Hailo’s “digital newsroom” claims diners will no longer be “left waiting for taxis outside in the street or fiddling awkwardly with their phones under the table booking taxis, worse still making calls in the restaurant itself.

Read more on Hailo and Bookatable make saying ‘goodnight’ that little bit easier…

The Daily Poke: Absolut-ly gripping

Absolut-ly gripping 1You probably associate Absolut with artistic expression, but did you know that it all began back in 1986, when Andy Warhol approached the brand to Campbell’s-soup it up in his artwork? Absolute jumped at the opportunity to commission him instead to create an original work – the first in a long line of successful artistic collaborations with the brand.

Back to today, and Warhol’s back on the scene. To promote the launch of the Absolut Andy Warhol limited edition bottle in the UK, Punchdrunk and Somethin’ Else game design have created a piece of interactive digital art – a mysterious iPhone app, to be precise. Read more on The Daily Poke: Absolut-ly gripping…

Clean up your app

WEB_Google_mobile_appsLast year Nielsen found that 89% of time spent on mobile media was via apps, highlighting just how useful they can be as a medium for brands to reach consumers, especially at a time when more than 68% of UK consumers have a smartphone.

However, while apps represent a great opportunity for brands to reach consumers and convert them into customers, this often comes with significant capital investment. If not well designed or updated, that investment can ultimately end up being considered a waste of valuable budget.

Despite this, too many brands are still getting it wrong. Our recent app-nesia research from Google found that one in five apps are installed and then quickly forgotten, showing just how important it is to provide an engaging in-app user experience (UX). Read more on Clean up your app…

The Daily Poke: Listen to your doctor

Listen to your doctorFor patients with complex medicine regimes, it can be tricky keeping on top of which pill is which, and when to take what. And for those with a visual impairment, it becomes downright impossible – and potentially dangerous.

Well the greatest ideas come from great problems, and the people at TruMedicines have just launched TruScan for Android. Read more on The Daily Poke: Listen to your doctor…