Posts Categorized: Apps

Ad blocking is not the end of the free-content world

Word cloud concept illustration of media advertising glowing light effectAdvertising underpins about 90% of everything we see online. Even the sites where advertising seems to be magically absent are monetising our details to advertisers. But is the rise of ad blocking going to kill the internet as we know it?

The debate has ebbed and flowed for years now. Many proclaim the demise of the free internet; their warning is that with no ads to finance websites which provide content then it is inevitable that users will need to pay upfront. Meanwhile, others believe that ad blocking will make little or no difference at all.

The new resurgence of interest in all things ad block has been caused by Apple’s announcement that Safari users are to be given the chance to block ads online just by downloading an app. It could be seen as a cynical move by the computer giant to pump more advertising through apps, and consequently its own iAd advertising platform, rather than browsers. But will this really make any difference to advertisers? Read more on Ad blocking is not the end of the free-content world…

What can we learn from Dmexco 2015?



Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world’s largest advertising and technology conference. The attendees were met by hundreds of speakers and thousands of exhibitors. Some were brilliant, some banal. Here are the four most interesting findings:

1. The disruption of search

The rapid rise of mobile internet usage has repercussions for how consumers discover brands. Search’s importance is declining, hit by the growth of apps as a means of navigation, smaller screens which make typing tricky and the importance of recommendations on social networks. Read more on What can we learn from Dmexco 2015?…

The Daily Poke: You’ll never walk alone

Youll never walk aloneIt’s only natural to feel nervous about walking home on your own at night. But now there’s a new free app that transforms your smartphone into a personal safety monitor. That way, someone’s always got your back. Read more on The Daily Poke: You’ll never walk alone…

Data without borders: How the battle for friction-free advertising will be won

(Thinkstock/Peter Macdiarmid)

(Thinkstock/Peter Macdiarmid)

The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an app for that”, but it happens to be true. There are now more than 1.4 million apps on the Apple store, while some studies indicate we could be spending as much as 86% of our smartphone time within apps themselves. Today there’s even an app that monitors your other apps.

The most successful apps are often the ones that are simplest to use. And those that are most popular are now slowly expanding upon their original remit in a battle to become an all-in-one ecosystem that users never have to leave. Wired UK editor, David Rowan, highlighted the importance of a friction-free experience at the launch event for AdRoll Prospecting. Read more on Data without borders: How the battle for friction-free advertising will be won…

The Daily Poke: The shape of shopping

Time poor retailingKids today. Too busy to do anything. Even, it seems, to go shopping. Luckily for time-poor 18-35 year-olds though, there are new shopping services emerging that offer just as much choice as the high street, but make products faster and easier to access. Slang, for example is a new retail app that uses a Tinder-like mechanism making it possible to bag a new pair of trainers with a single swipe. Read more on The Daily Poke: The shape of shopping…

Is Apple Pay the beginning of a new future in digital marketing?

WEB_Apple_Pay_HSBC_MastercardThere is no doubt that contactless payments are the future of spending. And although this has obvious and documented benefits for the retail sector in terms of easing the payment process for customers, technology like Apply Pay is also a brilliant new tool for digital marketers to use in their marketing mix.

Released in the UK on 14 July, Apple Pay is the brand’s latest technology that allows customers to spend in-store and online using just their iPhone, iPad or iWatch.

For digital marketers, Apple Pay is a new phenomenon that could become an extremely useful tool when it comes to collecting data on customer spending habits. Read more on Is Apple Pay the beginning of a new future in digital marketing?…

Infographic: UK retailers going mobile



The UK’s top 50 online retailers (by turnover) are missing out on opportunities to incentivise shoppers through mobile applications, according to Teradata research. Whilst 96% of the retailers in our study have an app, our findings suggest they are not using mobile communications effectively to engage customers, despite 44% sending in-app notifications.

We found that only one third of retailers that gather data reflecting their customers’ preferences and get permission to send targeted push notifications actually make use of that opportunity. Read more on Infographic: UK retailers going mobile…

The Daily Poke: Listen to the kids

Listen to the kidsWe’d all acknowledge the need to ease off the gas when driving near schools or nurseries. And we’ve all seen the warning signs. But Swedish agency Forsman & Bodenfors has come up with a more compelling way to alert drivers to the presence of children. Read more on The Daily Poke: Listen to the kids…

Ad blocking: Unblocking the way for digital OOH – part two

TheHunted-DigiComThis is the second part in our review of the myths and opportunities around Apple’s iOS9 content blocking debate – part one can be found here. Here, we look at current and possible industry reactions and what this could mean for digital out-of-home (DOOH).

Content blocking is ignored at your peril 

Apple’s announcement in June saw Criteo, a French based display advertising business, take an overnight 7% hit in share price – at the time of writing, this has increased to a 20% drop since June ($45 to $36) – investors are clearly concerned. Read more on Ad blocking: Unblocking the way for digital OOH – part two…

Consumer time online is precious, and Starbucks has the perfect blend



According to Ofcom’s most recent Communications Market Report, UK consumers are spending two hours online on their smartphones every day; twice as long as laptops and PC. That’s welcome news to any brand that is taking a mobile first approach and sends out a clear message to others that they need to fall in line.

Yet whilst consumers spend more and more time online, that time is not booked out as a specific internet session. Rather it is a series of spontaneous and small capsules of attention.

For marketers it’s a strange paradox. The best mobile experiences today – in terms of time-spent – don’t come in minutes, or even seconds, they happen as milliseconds – tiny moments as the consumer glances at his phone screen whilst waiting for the bus, filling up downtime with screentime. Read more on Consumer time online is precious, and Starbucks has the perfect blend…