Category Archives: Apps

Sponsored: Can you turn an app into a story people want to share?

eYeka zombieThis content is brought to you from our partner eYeka

Pixability, a company providing YouTube marketing software reported that the top 100 brands, as defined by Interbrand’s “best global brands”, post an average of 78 videos each per month. This is encouraging as it shows that big brands understand the importance of content. Unfortunately, more than 50% of these videos fail to reach 1,000 views. Shifting marketers’ mindset from creating ads, to telling engaging stories is hard…

One of our clients, KLM wanted to engage a young, tech-savvy audience in Asia through online videos to let them know of its travel app that allows passengers to plan, manage and share their share their journeys entirely from their smartphones. KLM was very aware that communicating solely on product features does not make for shareable content. Read More »

Five ways Wimbledon is getting social

WimbledonThis year is set to be Wimbledon’s most social yet. It has a digital audience of 20 million, but only 500,000 people will actually get to go to the championship. The tournament has invested a huge amount in bringing its digital strategy up to date to better connect with fans and bring them closer to the action.

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Want to know how much #WorldCup noise your team is getting? There’s an app for that

Twitter app

When England returns to the pitch tonight in their World Cup match against Uruguay, footy fans will now be able to track their team’s noise on Twitter, via a new app from social innovation agency Harkable.

The app tracks how much noise football fans (by nation) are making on Twitter during the World Cup.

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Back to black

Black cab Lars Plougmann:FlickrToday, London will apparently come to a stand still. Not because of the eager anticipation of the Fifa World Cup kicking off in Rio, but instead because one of our long-standing institutions is coming under threat.

Black Cabs of London will unite against the rise of Uber, the rise of change, competition and technology itself. Well not quite, but that is how one side of the argument will present and promote the event. What we will actually see is a brand that is under threat, reacting and making a stance. However underneath this lies a real opportunity and potential to gain greater revenue and presence in the consumer conscience.

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Would Bacon have used Sutro or Sierra?

SelfieThe rise of the #selfie and the propensity for everyone from David Cameron, Justin Bieber and the person sitting at the desk opposite you to turn the camera towards themselves, shift to capture themselves in the best light, add a filter, then send it out for validation via Instagram, Twitter, Snapchat etc, isn’t a new form of narcissism.

Despite the fact that it often seems like a thoroughly modern phenomenon (there’s 80+ million Instagram photos hashtagged #me and 30+ million hashtagged #selfie), the impulse to capture and share the most authentic ‘self’ has been around for a long time.

 

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Curiosity is an interesting beast

It may have killed the cat, but a lack of it can sometimes be responsible for leading unsuspecting creatives towards a sticky end, too.

That’s because with so many touchpoints available to extend the arms of an idea out to different audiences, the importance of curiosity as a character trait within digital creative thinkers is more pertinent than ever. It’s basically a question of bringing expansive thinking to where, just a few years ago, it was all about being reductive.

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The new face of mobile ads

appleiPad2In the past six weeks, three of the most visible companies in the digital world have made similar announcements: Google, Twitter, and Yahoo have disclosed plans for dedicated advertising products for app marketers.

Why the sudden rush of activity? Simple: the incredible success of Facebook’s mobile app install ads can’t be ignored. App-specific advertising products are the future of mobile app advertising – here’s why. Read More »

Virtual reality just got mainstream

Figure Digital imageYou will of course know by now the ins and outs of the current state of virtual reality. A month ago, it probably wasn’t even on your radar.

Facebook bought Oculus VR last month, the crowd-funded Kickstarter success behind the development of the first major virtual reality headset, the Oculus Rift. For two billion dollars. Sony also recently announced its own plans to release a PlayStation-branded VR headset for gamers and PlayStation 4 owners later in 2015. These two immense news announcements alone confirm what many within the VR space have known for some time. Read More »

What’s app-ening in emerging markets?

The Apple iPhone 5The app and device battlegrounds are rife with established players and newbies fighting it out to provide the emerging markets with new handsets, alternative app stores and fresh mobile content. New moves include Nokia’s alliance with Android with new releases including the Nokia X, Apple covertly re-releasing the iPhone 4 in India and Samsung set to launch the Galaxy S5 in the UAE.

However, none of the major mobile players have quite cracked the code to success in emerging markets. Competing factors include price point, brand popularity, localised content and viable payment options, but no one has yet found the winning combination. Read More »

What’s in your cloud?

Clouds by leolintang“If I had 189 companies in my data centre and only knew whom 30 were, I would be fired. Why are my websites or mobile apps any different?”

That is a direct quote from a senior technology architect of one of the largest online retailers in the world. What is he talking about? He’s talking about a new business practice: Marketing Cloud Management.

Several years ago, companies ran their websites with a site analytics tool, a content management partner, and maybe a couple of ad technologies. Today, they are reliant on hundreds of technologies to power their online customer experience across many devices, geographies and platforms. In other words, you no longer have a website, you have a marketing cloud. Read More »