Posts Categorized: Apps

The Wall meets Anima Sarah Lavoy, co-founder of Connect

AnimaWhat do you do if you’re biggest passion in life is people, and you just can’t keep track of the important ones in your life? You build an app which puts them all in one place, of course, that is – if you’re Anima Sarah Lavoy. This girl has community at her heart.

Connect asks you to grant it access to the places you keep your people – your phone contacts, Facebook, LinkedIn, email accounts – even Instagram, Foursquare, and Twitter.

The information is then spun into a single profile for each of the people in your life, who are added to a map of the world based on the city they live in. The user always know who lives where, and when friends move, their information updates. Read more on The Wall meets Anima Sarah Lavoy, co-founder of Connect…

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…

Sponsored: The move from mobile to apps

Mobile dataThis article is brought to you by our partners Adobe

Brand publishing is undoubtedly de rigueur right now as brands realise the value of getting their messages directly to audiences, writes Tony Markovski, head of digital publishing EMEA at Adobe.

For years, brands have been creating great content and now through mobile they can deliver this content with more creativity, engagement and greater relevance than ever before to the hyper-connected, digitally savvy consumer.

How are the world’s most innovative brands creating these engaging, seamless experiences across multiple platforms and devices? What role does mobile play in their marketing strategies? What organisational challenges did they face and how did they overcome them on their journey to become competitive digital businesses? Read more on Sponsored: The move from mobile to apps…

Why Messenger’s new role is so important for Facebook

Facebook messengerSuddenly, Facebook’s decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense.

At the time, we thought it was designed to protect the Facebook brand within a rapidly evolving social networking landscape; as conversations shift away from the major networks towards mobile chat apps, the danger for Facebook was that it could become increasingly sidelined, especially with WhatsApp destined to remain a standalone product. Read more on Why Messenger’s new role is so important for Facebook…

The Uberfication of everything – the psychology of digital disruption

uberValued at over $18bn, Uber’s app-enabled taxi service has put disruptive ‘convenience tech’ on the map and spawned a myriad of Uber-style businesses. But what makes Uber tick? Read more on The Uberfication of everything – the psychology of digital disruption…

3 steps to creating awesome in-app and push messaging content

In app push messagingIf content is king and mobile is the way of the future, then there’s no better place to invest your content marketing time than in creating app messaging. Why apps? Because, the inherent goal of apps is to help someone complete a task, and with their broad accessibility, apps have become the preferred channel that provides the best, easiest solution possible.

Keeping this in mind, successful app marketing requires content that is compelling, concise, helpful and targeted within the right context. Here are three steps to take – plus examples of great content, designs and offers – to create awesome push and in-app messaging campaigns. Read more on 3 steps to creating awesome in-app and push messaging content…

How apps like Spring are changing consumer behaviour

Spring appThe world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched every day, ready to crack mobile commerce.

There’s no doubt that Ebay transformed the way people shop and sell, despite starting off as an online auction business. The website crashed offline last week for the 10th time this year and suffered a major cyber-attack in May that might have compromised the details of 145 million users, but the pioneer is still going strong with just over 19 million Britons visiting the site every month.

The challenge Ebay faces lies in new single purpose apps – such as Spring and Depop, which illustrate the change in consumer purchasing behaviours. Read more on How apps like Spring are changing consumer behaviour…

M&A is when leadership matters most

For sale by thinkpanama FlickrTrade sales are back in the news with Karmarama’s acquisition of mobile app agency Nice: the latest example of a larger group buying a dynamic independent.

Some acquisitions are unquestionably great decisions: breathing new life into a failing agency, filling an important gap in a group’s portfolio or allowing a small business to grow faster internationally. But once the excitement of the sale is a distant memory, the deal often doesn’t turn out to be what everyone hoped for. Read more on M&A is when leadership matters most…

The battle for your home screen

social media appsThe battle for first swipe is something you may not have heard much about. With wearable tech and the Internet of Things dominating the headlines, the struggle for control of your mobile’s home screen has been largely ignored. However, a series of recent launches suggest this is an area of serious interest.

Twitter is trying to put messages in front of people before they even unlock their phone and recently acquired smart lock screen app, Cover. The Android app lets the user customise the applications they see and when they see them and works by displaying apps contextually based on actions and locations. Widely regarded as a move to compete with Facebook’s Home service, Cover may give Twitter the chance to deliver tweets and messages outside of its dedicated app and further highlights the social platform’s mobile-first ethos. Read more on The battle for your home screen…

Will News Corp get its apps right where NY Times may have gone wrong?

NewYorkTimesBuildingRumours that News Corp is launching a news app targeted at ‘millennial’ readers comes hot on the heels of The New York Times launching three new apps. The New York Times has admitted that subscription numbers for these weren’t as high as expected, blaming consumer confusion.

The common theme of both of these initiatives is the desire to attract and monetise different consumers by moving away from ‘one-size-fits-all’ product and subscription offerings. Read more on Will News Corp get its apps right where NY Times may have gone wrong?…