Posts Categorized: Apps

The UK needs to up its emoji game

Cadbury's Mumsnet emojiYes, the OED may have caused some mild consternation last week by announcing that an emoji was its word of the year, but when it comes to other British brands picking up the emoji baton, the UK has been slow to react.

Along with the increasing popularity of emojis in western culture, Apple’s release of iOS8, allowing third-party keyboard integration, last autumn, really paved the way for brand involvement, and the US was first out of the starter’s blocks. Read more on The UK needs to up its emoji game…

Combatting the ‘threat’ of the ‘adblockalypse’

Ad blockingThe Internet Advertising Bureau UK’s recent Ad Blocking Report conducted by YouGov revealed the number of British adults using ad-blockers has risen from 15% to 18% since it was last tested in early June. If we proceed on the premise that consumers are at the heart of this great ad-blocking debate, we can reluctantly accept that if we (advertisers, publishers and media owners) don’t start serving more engaging content that is both relevant and interesting, the number will continue to steadily increase.

Fetch’s very own Creative Director has said, on more than one occasion, that “Ad-blocking isn’t a problem, it is but a symptom of bad advertising,” and I for one would echo his sentiment in saying that whilst the number of those adopting ad-blocking software is on the rise, it needn’t be classed as a threat, but instead, a challenge and much needed revolution in the digital marketing space. Read more on Combatting the ‘threat’ of the ‘adblockalypse’…

Vice media and broadcast

Vice logoVice Media has never been in finer health, not only has it cemented itself as the edgier go-to source for the millennial generation, last year it secured an additional $500m (£324m) worth of funding for web and mobile apps.

Whilst the brand’s commitment to digital cannot be ignored its announcement that it plans to launch a free to air TV channel, double its production presence and embark on an ambitious broadcast strategy, which will see 12 further channel launch across Europe next year, seems to suggest the brand is hedging its bets. Read more on Vice media and broadcast…

Candy Crush valuation: A warning of a coming tech crash?

Candy Crush by m01229:Flickr

Candy Crush has been of one of the most successful games designed for Facebook and has provided a large chunk of the gaming revenue for the social media giant. Gaming accounts for about 10% of Facebook’s total revenue; the other 90% comes from advertising.

Candy Crush has now been bought for $5.9bn (£3.8bn).

Is this successful company that provides a substantial portion of the biggest social media firm in the world worth it? Read more on Candy Crush valuation: A warning of a coming tech crash?…

Ad blocking is not the end of the free-content world

Word cloud concept illustration of media advertising glowing light effectAdvertising underpins about 90% of everything we see online. Even the sites where advertising seems to be magically absent are monetising our details to advertisers. But is the rise of ad blocking going to kill the internet as we know it?

The debate has ebbed and flowed for years now. Many proclaim the demise of the free internet; their warning is that with no ads to finance websites which provide content then it is inevitable that users will need to pay upfront. Meanwhile, others believe that ad blocking will make little or no difference at all.

The new resurgence of interest in all things ad block has been caused by Apple’s announcement that Safari users are to be given the chance to block ads online just by downloading an app. It could be seen as a cynical move by the computer giant to pump more advertising through apps, and consequently its own iAd advertising platform, rather than browsers. But will this really make any difference to advertisers? Read more on Ad blocking is not the end of the free-content world…

What can we learn from Dmexco 2015?



Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world’s largest advertising and technology conference. The attendees were met by hundreds of speakers and thousands of exhibitors. Some were brilliant, some banal. Here are the four most interesting findings:

1. The disruption of search

The rapid rise of mobile internet usage has repercussions for how consumers discover brands. Search’s importance is declining, hit by the growth of apps as a means of navigation, smaller screens which make typing tricky and the importance of recommendations on social networks. Read more on What can we learn from Dmexco 2015?…

The Daily Poke: You’ll never walk alone

Youll never walk aloneIt’s only natural to feel nervous about walking home on your own at night. But now there’s a new free app that transforms your smartphone into a personal safety monitor. That way, someone’s always got your back. Read more on The Daily Poke: You’ll never walk alone…

Data without borders: How the battle for friction-free advertising will be won

(Thinkstock/Peter Macdiarmid)

(Thinkstock/Peter Macdiarmid)

The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an app for that”, but it happens to be true. There are now more than 1.4 million apps on the Apple store, while some studies indicate we could be spending as much as 86% of our smartphone time within apps themselves. Today there’s even an app that monitors your other apps.

The most successful apps are often the ones that are simplest to use. And those that are most popular are now slowly expanding upon their original remit in a battle to become an all-in-one ecosystem that users never have to leave. Wired UK editor, David Rowan, highlighted the importance of a friction-free experience at the launch event for AdRoll Prospecting. Read more on Data without borders: How the battle for friction-free advertising will be won…

The Daily Poke: The shape of shopping

Time poor retailingKids today. Too busy to do anything. Even, it seems, to go shopping. Luckily for time-poor 18-35 year-olds though, there are new shopping services emerging that offer just as much choice as the high street, but make products faster and easier to access. Slang, for example is a new retail app that uses a Tinder-like mechanism making it possible to bag a new pair of trainers with a single swipe. Read more on The Daily Poke: The shape of shopping…

Is Apple Pay the beginning of a new future in digital marketing?

WEB_Apple_Pay_HSBC_MastercardThere is no doubt that contactless payments are the future of spending. And although this has obvious and documented benefits for the retail sector in terms of easing the payment process for customers, technology like Apply Pay is also a brilliant new tool for digital marketers to use in their marketing mix.

Released in the UK on 14 July, Apple Pay is the brand’s latest technology that allows customers to spend in-store and online using just their iPhone, iPad or iWatch.

For digital marketers, Apple Pay is a new phenomenon that could become an extremely useful tool when it comes to collecting data on customer spending habits. Read more on Is Apple Pay the beginning of a new future in digital marketing?…