An interesting report has been published looking at how Virgin Atlantic and British Airways used Twitter during the December snow storms to communicate with customers.
The report is published by the consultancy Digital Tomorrow Today to demonstrate its new Twitter analytics tool, Birdsong.
Some of the findings are not too surprising, but having a side-by-side comparison of the approach of two competitors is interesting.
Loads of interesting Twitter news in the past 24 hours, with the company’s co-founder Evan Williams revealing that the company can’t keep up with demand for its Promoted Tweets service; and news that data from Twitter is going to be sold; as well as Mashable’s reveal of how the Twitter analytics service will look.
Twitter: data, analytics, it's all happening
It seems that Google is releasing new AdWords tools every week at the moment. First we saw a huge overhaul of the reporting functions within the User Interface and now optimisation seems to be the hot topic.
There have been a few blogs and articles doing the rounds questioning whether these developments mean that the days of 3rd party optimisation tools are numbered. If your main interest is Google, then maybe. If you run campaigns across multiple search engines then it’s important to understand what Google are offering before making any major changes to your approach. Read More
Many digital marketers are running their daily reports this morning in Google Analytics and double-taking in surprise when it appears they received no site visits or conversions yesterday Tuesday, 2nd November. Read More
As having a social media policy becomes as ubiquitous as having a marketing strategy, brands are going to start asking whether it’s best to manage these things in house or if it is better to outsource.
Buddy Media: popular on Facebook
After seeing the interest in the post about “How mobile changes user behaviour”, I decided to share also the user breakdown by device.
As a frame of reference: At Jobsite, the traffic via mobile devices (actual mobiles & the ipad, excludes other on the go computing devices) now stands at 5% of total visits – an increase of 630% in 18 months and double the traffic we receive from Yahoo & Bing combined. Read More
Intriguing research into how social networks are sending traffic to French news websites shows that Twitter is well behind Facebook in terms of the percentage of total percentage of visits delivered.
Source: AT Internet
Why intriguing? Twitter is full of links. URL shorteners are running out of short links because of the number that tweeters use. Tweeters blame each other for spikes in traffic to the Daily Mail website caused by links being shared. Read More
Some new academic research is looking once again at measuring how influential a tweet – and individual tweeters – can be.
The research, published by Illinois-based NorthWestern University, and echoes previous findings that the largest number of followers does not equate to the most influence. So before you go chasing that huge follower count read on. Read More
So for those of you eagerly awaiting Twitter’s free analytics service, good news – it should be here by the end of the year, and some details have been revealed.
Details have been made public by Twitter’s business development executive Ross Hoffman at a sports marketing summit, so he was focusing on how sports teams, players and leagues will have access to the dashboard, which is going to offer real-time analytics. Read More
In the most significant of two deals announced today comScore has bought Dutch analytics firm Nedstat for $36.7m while Alterian has bought the UK’s Intrepid for an undisclosed sum. Read More
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