You know when the industry you work in is making an impact on the wider consumer world when you hear that the vocabulary you and your peers use at work every day has been acknowledged by the Oxford English Dictionary.
Last week a series of ad tech related words and phrases made the big league. ‘Sentiment analysis’, ‘second screen’, ‘responsive’ and ‘clickbait’ were included in the OxfordDictionary.com’s yearly announcement of new official words. For me, this highlights the fact that as business and technology evolve consumers are becoming evermore ‘tech-savvy’, which is great. Read More