Posts Categorized: advertising

The Daily Poke: Don’t turn away from domestic violence

Don't turn awayThe bruised face of a woman is a pretty startling representation of domestic violence. But the new outdoor campaign for Women’s Aid developed by WCRS is more than just a shock tactic. The billboard incorporates facial recognition technology that registers when people are looking at the image. This in turn triggers a series of messages along the bottom of the ad urging passers-by not to turn a blind eye. As more people take notice, the bruises on the woman’s face start to fade. Read more on The Daily Poke: Don’t turn away from domestic violence…

How the cool digital generation connects with the world’s oldest advertising medium

WEB_NEW_Daft_Punk_giant_posterYou might think that if advertisers are going to break through to young, cool and fashionable groups they need to use the latest technology and trendiest advertising media to have a chance of getting their message across.

Yet while digital is of course proving immensely popular, it’s clear that smart advertisers are now looking at a wider range of media options , including out-of-home – the oldest medium in the world. Read more on How the cool digital generation connects with the world’s oldest advertising medium…

Infographic: Native advertising – do we really know what it is?

Say Media - Native AdsIn the new age of content, jargon is plentiful. The advertising industry is rife with numerous intricacies and a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need another one?

Whether you like it or not, native advertising is the phrase on everyone’s lips in digital circles right now, but as an industry do we really understand it in all its forms? The simple answer: No. Read more on Infographic: Native advertising – do we really know what it is?…

The Daily Poke: Draw attention to yourself

Draw attention to yourselfYour choice of laptop may say a lot about you. But now it can say even more – whatever you want it to, in fact. All thanks to a simple sticker decal idea that turns your laptop into a whiteboard at the squeak of a pen.

The aptly named DrawAttention allows you to write on and wipe off messages to prospective clients in as you tap away in public areas, or collaborate with colleagues in brainstorms and meetings. Ideal when you can’t get a word in… Read more on The Daily Poke: Draw attention to yourself…

Retail reinvention: lessons from the digital rag trade

WEB_Mr_Porter

(Mr Porter/mrporter.com)

The meeting point of retail and editorial was traditionally ‘the magazine’. A style bible like Vogue or Harper’s, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

I say ‘would carry’ when, of course, this practice still exists. Yet while it remains a present tense model, it is now so very far from being the only model. Read more on Retail reinvention: lessons from the digital rag trade…

The Daily Poke: BFF (Biscuit Friends Forever)

Biscuit Friends ForeverWhen Princess Diana protested, “There were three of us in this marriage,” she unwittingly predicted the impact smartphones were to have on modern relationships. Not only in the bedroom, but on the buses too. There was a time when people used to have a bit of banter to pass the time, but no more. Now, even the posters on public transport are screens. Naturally, a reaction is coming, in the form of advertising initiatives to interrupt the user/device interface and bring people back to reality. (Tasty spot, Jambell.) Read more on The Daily Poke: BFF (Biscuit Friends Forever)…

Your customers don’t trust your advertising

WEB_Karel_Kumar_ColliderBritvic CEO and ISBA president Simon Litherland gave a warning to us all that consumer trust in advertising is “at all time low”. It made me ask myself whether the saying “honesty is the best policy unless you work in marketing” is still a true and fair representation of our industry today.

There was a time when we all believed in the fantastical stories our parents told us – Easter bunnies and fairy godmothers – but today it must be increasingly hard to tell kids fairy tales. Read more on Your customers don’t trust your advertising…

TV and online: a classic tale of girl meets boy

I can’t resist a good love story me. Girl meets boy; boy says something stupid; girl is Slide1annoyed but forgives boy because we all make mistakes and he didn’t mean it really; boy sees error of his ways and realises girl is the one for him; girl and boy live happily ever after; babies. I’m weepy just thinking about it.

This is much like TV and the internet, where TV is the girl. Yes it is. Don’t argue. Read more on TV and online: a classic tale of girl meets boy…

3 trends from the Publishing & Media Expo

Reading newspapers on SubwayIf you ever needed convincing that content producers face the most diverse range of business challenges, opportunities and potential solutions than ever before, then the 2015 Publishing & Media Expo certainly proved that, writes Sam Finlay, head of digital and custom solutions, Time Inc. UK.

Read more on 3 trends from the Publishing & Media Expo…