Posts Categorized: advertising

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Facebook’s Q2 2015 financial results

facebookDonal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement.

It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and research elsewhere shows that mobile ad spend is set to exceed $100bn worldwide by 2016. Read more on Facebook’s Q2 2015 financial results…

Optimising your mobile advertising across channels

MobileholdingphoneIt was once just a “nice to have”, but now mobile advertising will soon capture the majority of digital ad spend. Driven by rapid consumer adoption of mobile devices, and a corresponding surge in mobile ad clicks and conversions, the latest report by Marin has found that advertisers will spend more on mobile than desktop ads by the end of 2015. In fact, according to the Institute of Advertising Bureau’s 2014 Digital Adspend’s report, mobile advertising accounted for 23% of the total spend – a growth of 63% year on year.

Our report also revealed that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, this means it’s essential to adopt cross-channel advertising strategies that reach consumers across devices and platforms. This aligns with a recent Google report which found that more than 65% of advertising revenue comes from purchases that involve multiple touchpoints. Read more on Optimising your mobile advertising across channels…

The Daily Poke: Pig in a poke

Pig in a pokeBacon and egg martinis, Burger King’s bacon sundae, you’ll even find Camp Bacon in Michigan – an annual event for bacon enthusiasts. Yes, it seems the world’s obsession with this pork product persists.

And so in a bold move, Taco Bell are parodying baconmania to sell… bacon of course. New bacon chalupas to be exact. Read more on The Daily Poke: Pig in a poke…

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

How can UK retailers grab a slice of the programmatic pie?

WEB_US_flagUS retailers are buying into programmatic in their droves because in today’s digital age, they recognise a savvy advertising strategy is critical. In fact, the industry spent 70% of digital display budgets on programmatic this year and will spend $3.71bn on programmatic digital display ads overall in 2015. And the technology makes up as much as 100% of advertising spend in commodity retail segments or those with high shipping costs.

But across the pond in the UK, is it the same story? Here are some tips to equip UK retailers with the knowledge they’ll need to grab their slice of the programmatic pie. Read more on How can UK retailers grab a slice of the programmatic pie?…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

You get what you pay for: Why native ads are worth more

downloadThe online audience is more connected, accessible, and distracted than ever before. As consumer attention becomes harder to capture, brands are increasingly tailoring campaigns to the unique interests and preferences of their desired audience. While many are eager to realise the benefits offered by bespoke advertising, few are willing to pay a higher price point for hyper-targeted, native formats.

So what is the real value of native and is it worth more marketing dollars than traditional ad placements?

The answer lies in what brands actually get for their investment. True native advertising is much more than just inventory; it is a collaborative partnership between brands and publishers. Creative input from editorial teams places native ads in a league above standard display formats, ensuring they fit seamlessly with the context, content, and values of the publisher’s brand. This empowers marketers to access a highly engaged, loyal audience with quality content that is relevant, trusted and impactful. Read more on You get what you pay for: Why native ads are worth more…

Multi-sensory experiences in the age of sensory overload

SamsungVRbirth-20150320024115908In these days of sensory overload, it’s no surprise that many people have almost become immune to traditional advertising efforts. Brands seek to tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. But consumers today are fickle – they want to be surprised, to be amused. So despite the brand messages being thrust at us every moment of our waking lives, what really has the potential to cut through the noise is the immersive, multi-sensory experience.

These experiences are progressively fueled by the latest technology, sophisticated enough to satisfy consumers with an unstoppable urge to constantly be entertained. Utilising movement, sound and touch, as well as vision, allows people to experience something truly fresh that they have never encountered before. For example, virtual reality (VR) is greatly enhancing consumer experiences by directly tapping into the immediate response system of the user. Read more on Multi-sensory experiences in the age of sensory overload…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…