Avoiding a Blue Christmas, post Black Friday

According to the Centre of Economics and Business Research (CEBR) online prices are falling at their highest rate for five years. With the festive price war already in full flow, competition in the run-up to Christmas is fierce. With discounts everywhere a customer looks, whether they browse online or in store, how do brands compete for those all-important sales? Read more on Avoiding a Blue Christmas, post Black Friday…