Facebook Graph has the potential to be more intuitive and more ‘social’ than Google+

Facebook CEO Mark Zuckerberg introduces Facebook Graph SearchLast night, with my feet up watching TV, I was amazed at the number of ads I saw for information search and listing-type websites. Within two commercial breaks, I counted at least four; Hotels.com, Trivago, Kayak and 118 118. For me this really hit home how the modern psychology of online purchasing, especially for big ticket items and leisure activities, is changing. Not just satisfied with finding out where we can obtain a R186 signal box, or fishing advice from JR Hartley, we now want that instantaneous, great value deal, in addition to seeking advice and advocacy from others through the myriad of reviews and rating calculations that these sites provide. Read more on Facebook Graph has the potential to be more intuitive and more ‘social’ than Google+…