The Wall Blog » Will Francis

Penguin’s Socially Powered Book Launch With Seth Godin

Will Francis — Fri, 18 Jan 2013 18:28:59 +0000

Thursday 17th January 2012, London

Penguin launched their ‘Penguin Live’ strand last night as Seth Godin arrived in London to launch his latest book ‘The Icarus Deception’ at The Mermaid Theatre. An audience of devout fans, media professionals and curious self-improvers descended on the City, hungry for more of what the Purple Cow author has become famous for – inspirational words for business people, marketers and entrepreneurs of all disciplines.

Twitter Launches Photo Filters To Rival Instagram

Will Francis — Tue, 11 Dec 2012 00:06:05 +0000

Following the end of Instagram integration, the micro-blogging network have now launched their own photo-filter product to challenge Instagram’s domination of mobile photography.

You can now add filters to your Twitter photos courtesy of a partnership with Aviary. The launch offering includes eight filters covering the expected range of vintage and black and white effects. The filters also include effects such as ‘cool’, ‘warm’, vignette’, ‘cinematic, ‘happy’ and ‘gritty’.

Myspace shows off slick redesign [VIDEO]

Will Francis — Tue, 25 Sep 2012 07:07:27 +0000

Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests.

Vimeo launches tools for video monetisation

Will Francis — Wed, 19 Sep 2012 13:52:42 +0000

Vimeo – the video publishing site of choice for creatives – underwent a complete redesign earlier this year and is continuing to innovate with two new tools which allow video creators to make money from their content.

10 Tips for Better Blogger Outreach

Will Francis — Fri, 24 Aug 2012 10:27:56 +0000

Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content.

Gotye Closes The Loop With YouTube Cover Remix

Will Francis — Mon, 13 Aug 2012 06:56:36 +0000

Gotye – star of one of the most widely-heard songs of the last year, and one of the most-watched videos in YouTube history (currently a few views away from 300m) – has responded to the sea of cover versions of ‘Somebody That I Used To Know’ on YouTube with his own remix, titled ‘Somebodies: A YouTube Orchestra’. The singer (real name Wally) on his YouTube channel says “Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered.  ”.

The Rise & Fall of Internet Giants [Infographic]

Will Francis — Mon, 16 Apr 2012 12:53:38 +0000

Today’s internet is so dominated by Facebook and Google it’s hard to imagine how they could possibly be superseded. This infographic from CenturyLink reminds us that on the web, nothing is forever. The past giants from AOL to Yahoo! have all experienced life cycles, and according to the averages below Facebook has about 3 years until it dies! Maybe we should be taking Facebook up on their offer last Thursday to download an expanded archive of all our data after all.

Samsung takes swipe at pretentious iPhone owners in new viral ad

Will Francis — Wed, 23 Nov 2011 14:43:55 +0000

New ad for Samsung Galaxy S II shows urban scene kids with delusions of creative greatness (who are actually baristas, apparently) queuing for the latest iPhone. It goes on to show people outside the queue who already have a great phone with 4G and a big, bright screen.

Twitter Adds New Timeline Features To Add Context

Will Francis — Wed, 26 Oct 2011 09:12:40 +0000

Twitter have launched a new feature this morning which adds even more context to tweets. Since #newtwitter launched a year ago, the micro-blogging network has been building on the original simplicity of 140-character posts to provide context of conversations and media contained in tweets.

How Facebook’s Frictionless Sharing Will Change Us

Will Francis — Wed, 28 Sep 2011 12:48:21 +0000

Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing.