Author Archives: Will Francis

Co-Founder of Harkable, a creative social technology company in London which can grow your audience through our expertise in digital and social media, and our technology products.

Penguin’s Socially Powered Book Launch With Seth Godin

Thursday 17th January 2012, London

Penguin launched their ‘Penguin Live’ strand last night as Seth Godin arrived in London to launch his latest book ‘The Icarus Deception’ at The Mermaid Theatre. An audience of devout fans, media professionals and curious self-improvers descended on the City, hungry for more of what the Purple Cow author has become famous for – inspirational words for business people, marketers and entrepreneurs of all disciplines.

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Twitter Launches Photo Filters To Rival Instagram

Twitter Photo FiltersFollowing the end of Instagram integration, the micro-blogging network have now launched their own photo-filter product to challenge Instagram’s domination of mobile photography.

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Myspace shows off slick redesign [VIDEO]

New Myspace Screenshot

Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests. Read more on Myspace shows off slick redesign [VIDEO]…

Vimeo launches tools for video monetisation

Vimeo – the video publishing site of choice for creatives – underwent a complete redesign earlier this year and is continuing to innovate with two new tools which allow video creators to make money from their content.

Launching today, Tip Jar gives Pro and Plus users the option to add a ‘Tip This Video’ button below videos, so viewers can show their appreciation to the tune of anything up to $500. Read more on Vimeo launches tools for video monetisation…

10 Tips for Better Blogger Outreach

Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content.

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Gotye Closes The Loop With YouTube Cover Remix

Gotye – star of one of the most widely-heard songs of the last year, and one of the most-watched videos in YouTube history (currently a few views away from 300m) – has responded to the sea of cover versions of ‘Somebody That I Used To Know’ on YouTube with his own remix, titled ‘Somebodies: A YouTube Orchestra’. The singer (real name Wally) on his YouTube channel says “Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered.

”.

Gotye - Somebody That I Used To Know (feat. Kimbra)

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The Rise & Fall of Internet Giants [Infographic]

Today’s internet is so dominated by Facebook and Google it’s hard to imagine how they could possibly be superseded. This infographic from CenturyLink reminds us that on the web, nothing is forever. The past giants from AOL to Yahoo! have all experienced life cycles, and according to the averages below Facebook has about 3 years until it dies! Maybe we should be taking Facebook up on their offer last Thursday to download an expanded archive of all our data after all.

Do you think Facebook will suffer the same fate as these giants?

The Rise and Fall of Online Empires

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Samsung takes swipe at pretentious iPhone owners in new viral ad

New ad for Samsung Galaxy S II shows urban scene kids with delusions of creative greatness (who are actually baristas, apparently) queuing for the latest iPhone. It goes on to show people outside the queue who already have a great phone with 4G and a big, bright screen. Read more on Samsung takes swipe at pretentious iPhone owners in new viral ad…

Twitter Adds New Timeline Features To Add Context

Twitter have launched a new feature this morning which adds even more context to tweets. Since #newtwitter launched a year ago, the micro-blogging network has been building on the original simplicity of 140-character posts to provide context of conversations and media contained in tweets.

This update reorganises the layout of the tweet as displayed in the timeline, placing the ‘retweet’, ‘reply’ etc buttons at the top along with an ‘Open’ link, clicking which reveals the timestamp and ‘sent from’ data. At the bottom of tweets containing compatible media, there is now a ‘View media’ link which expands a module like the one above, showing an Amazon.com product. Read more on Twitter Adds New Timeline Features To Add Context…

How Facebook’s Frictionless Sharing Will Change Us

Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing.

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