Last week we showed why Klout not only does not measure Influence directly, and we also argued that it also does not measure social capital as Brian Solis claimed for Altimeter in a recent report.
Now, whether Klout, PeerIndex and Kred measures social capital or status (as we believe it does), most marketeers are interested in the bottom line. Are these tools a predictor of a person’s capability to influence action? Read more »
The star studded US media consultancy, Altimeter, has just released a report penned my Brian Solis on the Rise of Digital Influence, which has caused quite a stir.
Lets start with what they have managed to get right. Read more »
Just before lunch yesterday Boris Johnson tried to claim a Twitter account he had originally set up, for his election campaign. Only to have to have to back track within a couple of hours.
The term content marketing has cropped up ever more frequently this last year. But what exactly is it, and how is it different from social media? Is the term of any use at all?
They are in fact flip sides of the same coin – the ever falling cost of creating media. Both speaks of media, that can be produced by everyone, and is distributed by everyone. These two terms can however also capture a distinction in approach to people powered media. How so? Read more »
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