Author Archives: Wayne St. Amand

Understanding how to engage with consumers on their own terms

listening to customersOften, one of the hardest things for marketers to decide is exactly what they should do next. The beauty of social media is that every second of every day, customers are telling businesses precisely what they want, why they want it, and how they want to get it. You just have to listen.

Social media is the single largest source of unsolicited consumer opinions the world has ever seen. It’s an incredibly powerful channel for marketers to capture and distil this data for business use. In many ways this is market research turned on its head – we never need ask anyone a question, and yet they continue to offer opinions, insights and perspectives about us, our products, our competitors and their products – by the billion, day in day out. And what’s more, it’s a mostly untapped resource.

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Why traditional brands must learn new tricks for social media analysis

Why traditional brands must learn new tricks for social media analysisThe benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the single largest source of unsolicited consumer opinions, these strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.  Read more on Why traditional brands must learn new tricks for social media analysis…