Often, one of the hardest things for marketers to decide is exactly what they should do next. The beauty of social media is that every second of every day, customers are telling businesses precisely what they want, why they want it, and how they want to get it. You just have to listen.
Social media is the single largest source of unsolicited consumer opinions the world has ever seen. It’s an incredibly powerful channel for marketers to capture and distil this data for business use. In many ways this is market research turned on its head – we never need ask anyone a question, and yet they continue to offer opinions, insights and perspectives about us, our products, our competitors and their products – by the billion, day in day out. And what’s more, it’s a mostly untapped resource.