A $30 trillion internet sales black hole is being lost in translation because marketers in the United Kingdom are not localising their websites for different countries. In the past two years the economic potential of making money online has grown from $36.5 to $44.6 trillion.
However, just one third of that figure is available if websites are only available in English. And that figure is even less with websites solely in languages not as widely used as English – for example Portuguese, Russian or Japanese. This leaves $30 trillion in potential untapped sales which businesses across the United Kingdom could be cashing in on.