Author Archives: Vikki Morgan

How to structure your community management team

social media appsWhether you’re handling things in-house, or working with an agency, community management presents several interesting challenges to normal working schedules. While much coverage of real-time marketing focuses on the creative output, there’s a host of things you need to set up behind the scenes to allow you to react quickly. Read more on How to structure your community management team…

There are still no shortcuts to Social Media ROI

Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first – that of measurement – is the Holy Grail for anyone working in this space. Still. Rolling out ‘it’s all about being human’ or ‘you can engage with your audience on a completely different level’ just doesn’t cut it anymore. Yes, these two points are relevant when you’re looking at the value of investment in social – but that’s totally different to working out the return. Read more on There are still no shortcuts to Social Media ROI…