Forrester predicts that the mobile wave will engulf us all and than one billion smart phones will be in circulation by 2016. As smart phones increase in number, so does their effect, and woe betide the company that is not preparing for the coming deluge.

In many cases, the mobile user is becoming a specific type of user, a distinct breed from the ‘standard’ PC user, who will only engage with you via their phone. Read more on Mobile is not an island – it is key to engagement…

In the world of consumer goods few brands have the luxury of selling their products through their own retail network. In most cases, a product on the shelf of a real world store has to sell itself at the final point of purchase. It is alone and naked, unable to rely on the back up of trained and unbiased sales staff.

Sixty five percent of European adults research a considered purchase online, (Servicing The Multichannel Buyer In Europe, Forrester 2010), but as a recent GFK study showed, even in the age of the web, 70% of purchase decisions are still made at the point of purchase. In only 30% of cases do customers buy the brand of product that they had initially set out to. Read more on Making your product a digital ambassador…

User centered design has become a standard element of the web development process and, as expressed by the Design Council, “The central premise of user centered design is that the best designed products and services result from understanding the need of the people who will use them”. Read more on Digital psychology: understanding what makes users tick…