Posts By: Tom Roberts

Evolved – Why the Financial Sector HAS embraced social

I was very interested to read Simon Pitman’s article “Adapt or Die”, which discussed how the financial sector has been relatively slow on the uptake of social media.  While I agree with Simon on a number of the points that he made, I feel that there is a strong case to argue that not only has the financial sector embraced social media already, but it has actually been innovative within it.

I work for a spread betting and CFD company and part of my remit is formulating the company’s social media strategies.  To add to some of the restrictions that Simon mentioned in his article, one of the most common complaints I get for this industry is that it is simply too “boring” to make an impact in social media.  Frankly, this is just a myth; in the same sense that saying compliance regulations constrict social media usage is just an excuse not to use it. Read more on Evolved – Why the Financial Sector HAS embraced social…