Author Archives: Tom Smith

Mobile is powering social networks

Location-based mobile ads: how do you get it right?The switch from a PC-based desktop to the mobile future is happening all around us. Our latest data highlights the fact that any brand that has failed to get to grips with the smaller screens is behind the curve.

Globally in Q2 2013, growth in active usage on all the major global social platforms was driven by mobile. Facebook users with an iPhone are more than 80% more likely be accessing the platform by iOS in Japan, and more than 230% more likely to use Twitter via an Apple phone in Sweden for example. In fact, all 31 markets that we track showed that iOS or Android users indexed much higher against the three major social platforms (Facebook, Google+ and Twitter).

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The apps that matter: Facebook leads Google Maps in the UK

google maps appIt may be the world’s No 1 smartphone app by active usage but Google Maps (pictured) has been beaten not just by Facebook’s official mobile app but also by YouTube in the UK.

GlobalWebIndex’s tracking of the apps that were actually used by the world’s one billion smartphone owners in the second quarter of 2013 has revealed some interesting national preferences when it comes to the UK.

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The UK’s real digital divide: Londoners use Twitter more but Facebook less than the rest of the UK

LondonLondon is the hub of the UK economy. It’s also the hub of the UK’s digital activity. Put simply, name any digital activity and Londoners are more likely to do more of it than people in the rest of the country.

Our analysis of the real divide between the different parts of the UK finds that Londoners – defined as those living in Greater London – do significantly more with their phones, PCs and social media platforms in than those who live outside the capital.

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LeWeb in 2012 has been dominated by devices and operating systems

Kevin Systrom, Instagram CEO at LeWeb 2012 in Paris. LeWeb is now so big that it’s as much about the global tech industry and the big names we all know as it is about what’s happening in France or even the rest of Europe. It has been and still is an agenda-setting event.

So on the day that Instagram pulled its integration with Twitter, Kevin Systrom, the CEO of Instagram, told LeWeb that the two companies would still work together in some way, Nokia launched a new Lumia 620 (and scored for the best-looking stand of the day), a budget phone for consumers who want Windows 8, and we heard about the importance of connecting services such as Shazam, Deezer and Endomondo to a larger platform (for which read global social media powerhouse Facebook). Read more on LeWeb in 2012 has been dominated by devices and operating systems…