The switch from a PC-based desktop to the mobile future is happening all around us. Our latest data highlights the fact that any brand that has failed to get to grips with the smaller screens is behind the curve.
Globally in Q2 2013, growth in active usage on all the major global social platforms was driven by mobile. Facebook users with an iPhone are more than 80% more likely be accessing the platform by iOS in Japan, and more than 230% more likely to use Twitter via an Apple phone in Sweden for example. In fact, all 31 markets that we track showed that iOS or Android users indexed much higher against the three major social platforms (Facebook, Google+ and Twitter).