Facebook: as the fan gates fall, it’s a game changer for marketers
For many brands and marketers the other Friday was a game changer – they just haven’t realised this yet.
As Facebook rolls out Timeline for brand pages, one of the most overused fan gathering tactics is on the way out. We believe this is a good thing. We are talking about “Fan gating”, often referred to as “Like gating” or “Like blocking”. Read more on Facebook: as the fan gates fall, it’s a game changer for marketers…
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