Author Archives: Toby Margetts

Why you measure Facebook engagement inaccurately

Let’s be clear: nobody is measuring their social activity effectively. This may seem like a sweeping statement but understand that this claim is based on a five fundamentals:   Read more on Why you measure Facebook engagement inaccurately…

Paid YouTube subscriptions: How will it affect your social strategy?

A billion YouTube channels and there’s nothing on. How about paying to watch them? Madness? Maybe not. A recent article suggests we’re about to enter a new chapter in online video: paid subscriptions to YouTube content. And, at $1-$5 per month, it might just have legs. But what does this mean for your social media strategy?  Read more on Paid YouTube subscriptions: How will it affect your social strategy?…