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Author Archives: Toby Margetts

Why you measure Facebook engagement inaccurately

By Toby Margetts // 11 March, 2013 – 11:34 am // 7 Comments

Let’s be clear: nobody is measuring their social activity effectively. This may seem like a sweeping statement but understand that this claim is based on a five fundamentals:   Read more »

Paid YouTube subscriptions: How will it affect your social strategy?

By Toby Margetts // 4 February, 2013 – 11:23 am // No comments

A billion YouTube channels and there’s nothing on. How about paying to watch them? Madness? Maybe not. A recent article suggests we’re about to enter a new chapter in online video: paid subscriptions to YouTube content. And, at $1-$5 per month, it might just have legs. But what does this mean for your social media strategy?  Read more »

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