Author Archives: Staff

Lenovo’s LePad tablet due in 2011

It’s no secret Lenovo has its eye on the tablet market, and now China’s biggest PC manufacturer appears ready to challenge Apple’s iPad in the U.S. The company’s LePad, an Android-based slate announced in July, will arrive stateside next year.

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Blackberry’s Playbook to sell for under $500 as RIM chases Apple

Research In Motion has said it will begin selling its Blackberry Playbook tablet in North America in the first quarter with a sub- $500 pricetag as it tries to take on Apple’s iPad. Read more »

Talking social media #2 – Eurostar’s Emma Harris

Ahead of Brand Republic’s up coming social media conference, ‘The New Brand Rules: Capitalising on the Social Media Space’, we’re asking top marketers for their advice on key issues brands face when engaging with social media.

Today, Emma Harris, director of sales & marketing (UK & Int’l) at Eurostar who suggests that social media ROI could be measured through the value of protecting your brand. Read more »

Talking social media #1 – advice from marketers

Ahead of Brand Republic’s up coming social media conference, ‘The New Brand Rules: Capitalising on the Social Media Space’, we’re asking top marketers for their advice on key issues brands face when engaging with social media.

Today Jonathan Williams, director of e-marketing at TraderMedia. He says among other things social media is abundant with ROI metrics. Read more »

Apple launches online store in China

Apple, which last week broke the $20bn quarterly revenue barrier, and is rumoured to be readying a major acquisition with its $51bn cash pile, could be making a lot more pretty soon as it pushes into China with the open of its online store. Read more »

#TwitterTip: Freshen up with a new background for the revamped layout

If you’re like us then your background on Twitter might have gone awry. Never fear Twitter is here with some top tips on how to set it all right and freshen up your Twitter look. Read more »

Social games firm Zynga is valued at $5.51 billion

Zynga, the maker of social networking games Petville, FarmVille and FrontierVille is now said to be valued at a whopping $5.51bn making it more valuable than games giant Electronic Arts, which is a publicly quoted company.

In the Spring the social gaming firm was valued at $4bn. Read more »

Pitching movies or filming shows, Hollywood is hooked on iPads

The New York Times has the lowdown on how Apple’s iPad is taking Hollywood by storm. Ideas are being presented on them and scripts are being read on them.

It is quickly coming, the paper says, the must have gadget as recently witnessed by the producers working on the sequel to 2009′s Star Trek movie. They made part of a presentation using an iPad not unlike those used in previous Star Trek TV shows decades before the iPad. Read more »

Zynga grows one thing advertisers want: mass reach

Zynga, the gaming giant behind time-sucking Facebook phenomena such as Farmville, Mafia Wars and Frontierville, is building a media giant out of tiny transactions from millions of people buying seeds, sheep, tractors, weapons, skill points and other virtual goods. Read more »

Power VC Firm KPCB backs $250m investment in social media

One of the biggest venture-capital firms of Silicon Valley today announced a $250 million fund created for social-media investments, called the sFund. Read more »