The Wall Blog » Tamara Littleton

Seven ways financial brands are using social media to communicate

Tamara Littleton — Thu, 02 May 2013 11:25:49 +0000

Financial organisations have to operate under strict regulations, even on social media. The Financial Conduct Authority (FCA ), which replaced the FSA on 1st April, has made it clear that financial organisations have to communicate in a way that is clear, fair and not misleading, irrespective of the channel used. (April also saw American regulator, the SEC, issue fresh guidance permitting companies to post earnings and investment updates on social media channels.)

How to extend the reach of live events with social media

Tamara Littleton — Fri, 14 Dec 2012 11:45:56 +0000

A live event is no longer just about being in the room or at the venue. With social media you can be part of an event taking place on the other side of the world. Below we take a look at how all kinds of events are being enhanced by social media, and the different platforms being used to boost engagement.

Building a branded online community: a long-term project

Tamara Littleton — Wed, 21 Nov 2012 13:12:50 +0000

Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands – you’re incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset – but, with time and effort, can become thriving communities.

The seven elements of great fashion community management

Tamara Littleton — Wed, 15 Aug 2012 07:33:51 +0000

The fashion industry and its fans have embraced visual social media sites like Facebook, Pinterest and Instagram, and blogging platform Tumblr.

It’s natural that social mediums that focus on (or include) images will attract designers, fans and brands.

The Olympics Guide: how brands can (and can not) get involved online

Tamara Littleton — Mon, 11 Jun 2012 12:42:53 +0000

If your brand isn’t a sponsor of the Olympic Games, posting content that directly relates to the Olympics (either from the brand or retweeted from someone else) is a risky business.

7 Benefits: Why financial service providers are taking to social media

Tamara Littleton — Mon, 26 Mar 2012 11:04:58 +0000

Financial organisations have traditionally shied away from using social media to connect with customers. In such a regulated market, who could blames them? And who’d want to ‘engage’ with their bank anyway?

Moderating and managing content on Google Plus Pages

Tamara Littleton — Thu, 01 Dec 2011 18:45:05 +0000

A lot has been written about how to set up a Google Plus page, and reports are starting to come in about some of the best brand implementations. But we’re interested in how to administrate and manage a G+ brand page – and how easy it is (if at all) to moderate and manage user content. This is important if you’re a brand about to create a presence on a new network.

Authenticity on Facebook

Tamara Littleton — Tue, 11 Oct 2011 10:38:09 +0000

Facebook has created and launched a best practice guide for public figures and celebrities, with step-by-step advice on how to create, build and maintain a public presence on Facebook.

It shows how important Facebook has become for celebrities and public figures in managing their reputation with fans. There’s advice on how to develop a compelling identity online (unsurprisingly, Lady Gaga features heavily here), how to develop a posting plan, being authentic and building awareness. There’s even advice on using developers to create apps. (There’s a great summary of the guide on AllFacebook, here.)