Social media at work – managing the risks for employers

The escalation in the use of social media has seen businesses seizing the unprecedented opportunity to market their brands directly into the homes of billions of potential consumers and interact instantaneously with customers.  There are undoubted commercial benefits of using platforms such as Facebook, Twitter and LinkedIn.  Indeed, any organisation failing to take advantage of social media to advertise, network and raise brand profile will not only miss out on a vast source of business, but risks appearing out of touch and behind the times. Read more on Social media at work – managing the risks for employers…