According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices.
Author Archives: Susan Billinge
Brands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.
The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.
It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.
How do you get your charity noticed in a space already overflowing with e-petitions and direct mail? You could build a life-sized 3D printed elephant, which is how World Animal Protection (previously known as WSPA) has creatively chosen to get its message across as part of a campaign urging holidaymakers to boycott elephant rides and shows.
The work has been set up raise awareness about the pain, stress and suffering inflicted on elephants used in the tourism industry.
Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.
The charity campaigns for better prices and fairer working conditions and terms for farmers and workers around the world.
Together with creative consultancy Radley Yeldar, Fairtrade has remodeled the site to be more active and dynamic and encourage more interaction with users. Read more on Fairtrade celebrates its 20th birthday by rolling out a new website…
The 48-page special edition newspaper includes a series of front pages that show how the red top might have reported the events had it been around in 1914-1918.
An issue of the Evening Standard last week contained a pretty depressing piece highlighting findings from the ONS that found the gender pay gap is widening in London.
It reported that men are being paid 13% more than women, with women receiving only 86.8p per hour for every pound paid to men, a decrease from 89.1p the year before.
Talking Talent, a coaching consultancy that focuses on developing female talent, has delved a little deeper into these stats. Read more on Want to get ahead in advertising? Find a coach…
Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.
The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.
When England returns to the pitch tonight in their World Cup match against Uruguay, footy fans will now be able to track their team’s noise on Twitter, via a new app from social innovation agency Harkable.
The app tracks how much noise football fans (by nation) are making on Twitter during the World Cup.
There’s a super-baby within us all, according to Evian, and it wants us to set them free. The brand is encouraging their Twitter fans to let go of their problems and let their inner babies out to play.
Evian is asking its Twitter followers to submit their dilemmas to the hashtag #AmazingBabyRescueMe, where the Amazing Baby character will endeavour to provide fun tweets, Vines, and illustrations to cheer up the troubled participants.