Posts By: Susan Billinge

All you need on Valentine’s Day is a Paul McCartney Moji

Sir Paul McCartney has teamed up with Skype to create a set of love-inspired Mojis for Valentine’s Day.

moji2The ex-Beatle has written a series of melodies to match the amorous Mojis, which can be sent to loved ones across Skype.

The Moji characters include a pair of loved-up balloons and a romantic reindeer.

Read more on All you need on Valentine’s Day is a Paul McCartney Moji…

#PancakeDay on Twitter: Xbox, Red Bull and McDonald’s join in

It’s Pancake Day, otherwise known as Shrove Tuesday.

Pancake Day Three

#PancakeDay is trending on Twitter, boosted by brands celebrating and offering advice about how people can buy, cook and eat their eggs, milk and flour before Lent.

The Big Four supermarkets have all prepared for #PancakeDay with recipes and ideas that encourage a little overindulgence in the kitchen.

Other big names including Xbox, Red Bull and British Gas have jumped on board with some imaginative tweets.

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How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

#GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate

It’s Groundhog Day in the US. On the 2 February, throughout Pennsylvania (according to folklore) Groundhogs are able to forecast whether locals can look forward to an early spring or if they’ll have to knuckle down for another six weeks of winter.

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The most famous town that celebrates the event is Punxsutawney. It hit the headlines after featuring in the 1993  film Groundhog Day, starring Bill Murray and Andie MacDowell, which imagined what would happen if you had to relive the same day, over and over again.

The event is catching on in the UK too. Brands including Pizza Express and Sky are celebrating the day on Twitter by sharing clips from the film and PR stunts that use the hashtag #GroundhogDay.

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Twitter unveils a new way for brands to bring stories to life

Twitter, in partnership with Tesco, Sky and Xbox, today launched Promoted Moments, a new way to tell rich and immersive stories on the social platform by allowing brands to bring together a range of content.

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The 24-hour fixed placement sits alongside the biggest Moments of the day collected from Twitter’s team of curators and editorial partners.

Promoted Moments was originally tested in the US towards the end of 2015. Tesco is the first brand to try the service in the UK, using it for the #FeelGoodCookbook campaign created with @BBHLondon and @MediacomUK.

Read more on Twitter unveils a new way for brands to bring stories to life…

Hailo and Bookatable make saying ‘goodnight’ that little bit easier

Hailo adHailo and Bookatable are determined to make ordering a cab as stress free as possible.

Bookatable has integrated its cloud-based table reservation service with Hailo’s 15,000-strong fleet of London black cabs.

A statement on Hailo’s “digital newsroom” claims diners will no longer be “left waiting for taxis outside in the street or fiddling awkwardly with their phones under the table booking taxis, worse still making calls in the restaurant itself.

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Is the UK ready to go digital-first?

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

Read more on Is the UK ready to go digital-first?…

‘Madtech’ start-up accelerator prepares for class of 2015

Collider logoThe Collider accelerator programme, which puts tech start-ups in contact with big brands and investors,  is about to welcome it’s third intake of fledgling businesses.

The scheme provides start-up ventures with business advice and help to secure funding, and such is its reputation that it has signed up 12 brand partners to the year-long programme.

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London City Airport sends Christmas cheer #AcrossTheMiles

elfElves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.

After recording their video in the log cabin, the travelers are given a special code to access and share their video online.

The campaign is being backed on social media with the hashtag #acrossthemiles.

Read more on London City Airport sends Christmas cheer #AcrossTheMiles…

Kim Kardashian posts Instagram’s most-liked image of 2014

Kim KardashianKim Kardashian’s wedding photo has been named Instagram’s most-liked snap of 2014.

The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.

The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.

It is now acting on its popularity and flexing its marketing muscles,  introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.

Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.

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