Author Archives: Susan Billinge

The UK’s top brands on social media

ThumbSocialbakers, the analytics platform, has released its monthly social marketing report. Nuggets from the September 2014 study include the news that EE has scooped first place in the Top Five Twitter Brands by Interactions, surpassing Tesco, which held the number one spot in August.

According to the stats, Sky has became the most Socially Devoted Brand in the UK in September 2014, again supplanting Tesco, while Vodafone joins the ranks of the Top Five Socially Devoted Brands on Facebook.

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Infographic: the Scottish referendum in online stats

Scottish flag flickr:Rev StanThe influence of news outlets played a greater part than that of social media in Scotland’s decision to vote ‘No’ in the Scottish referendum, suggests research by Bell Pottinger Wired.

From 17 December 2013 until polls closed on 18 September 2014, there were 8.8 million online conversations about the vote. Of these conversations less than 1% (66,308) came from news articles, with the remainder originating from Twitter, blogs and forums.

Although they didn’t claim victory on the day,  Alex Salmond and the ‘Yes’ campaign stormed social media. The ‘Yes’ campaign achieved a greater share of voice online (36.4%) than the ‘No’ campaign (26%). Scotland’s former first minister also sent 1.5 times more tweets than Alistair Darling, his counterpart leading the ‘No’ campaign. Read more on Infographic: the Scottish referendum in online stats…

Twitter trials ‘Buy’ button

Twitter Buy buttonTwitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet.

According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices.

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The #VeryBeautyTour takes off on Instagram's #VeryBeautyTourBrands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board’s ‘Very Beauty’ bus, touring the UK this autumn.

The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.

It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.

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World’s first-ever 3D print petition comes up trumps for elephants

World’s first-ever 3D print petition comes up trumps for elephantsHow do you get your charity noticed in a space already overflowing with e-petitions and direct mail? You could build a life-sized 3D printed elephant, which is how World Animal Protection (previously known as WSPA) has creatively chosen to get its message across as part of a campaign urging holidaymakers to boycott elephant rides and shows.

The work has been set up raise awareness about the pain, stress and suffering inflicted on elephants used in the tourism industry.

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Cath Kidston social push asks ‘do you like yours big or small?’

Jo Whiley for Cath KidstonCath Kidston’s ‘Do You Like Yours Big or Small?’campaign wants to know what you keep in your handbag, as part of a digital push to encourage engagement across social media.

Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.

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Fairtrade celebrates its 20th birthday by rolling out a new website

fairtrade-300Fairtrade Foundation celebrates its 20th anniversary this year.

The charity campaigns for better prices and fairer working conditions and terms for farmers and workers around the world.

Together with creative consultancy Radley Yeldar, Fairtrade has remodeled the site to be more active and dynamic and encourage more interaction with users. Read more on Fairtrade celebrates its 20th birthday by rolling out a new website…

The story of WW1 on The Sun front pages

SunThe Sun this week launched its own tribute to the millions of ordinary people – ­civilians and military – who were killed or injured in The First World War.

The 48-page special edition newspaper includes a series of front pages that show how the red top might have reported the events had it been around in 1914-1918.

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Want to get ahead in advertising? Find a coach

women, by State Library of Victorial CollectionAn issue of the Evening Standard last week contained a pretty depressing piece highlighting findings from the ONS that found the gender pay gap is widening in London.

It reported that men are being paid 13% more than women, with women receiving only 86.8p per hour for every pound paid to men, a decrease from 89.1p the year before.

Talking Talent, a coaching consultancy that focuses on developing female talent, has delved a little deeper into these stats. Read more on Want to get ahead in advertising? Find a coach…

Infographic: Global social media usage, who’s online and where?

socialToday, 40% of the world is connected to the internet and 73% of online adults are using social networks. As digital professionals you may well have asked yourself where are they and who are they.

Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.

The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.

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