Posts By: Susan Billinge

April Fools 2016 round up: The best pranks on social media

Happy April Fools Day. Keep your eyes peeled as brands are making the most of today’s opportunity to pull pranks and jokes across social media on unsuspecting followers.

april1There’s plenty of material on Twitter raising a chuckle this morning, including Deliveroo’s new ordering system, Santander’s cycle innovation plus Mark Zuckerberg’s sudden interest in the world of fashion.

We’ll be updating the list throughout the day as more pranks are revealed.

Have you got an April Fools you’d like to share with us? Get in touch.

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Infographic: Who’s the real marketing hero, Batman or Superman?

The fight is on. Batman v Superman hits cinemas this Easter.

batman-v-superman

You’ll have to head to a big screen to discover who wins that battle but who would take the marketing crown?

Across social media The Caped Crusader reaches almost twice as many fans on Facebook and Instagram but can’t touch Superman on YouTube, where the official Man of Steel trailers have been viewed more than 100 million times.

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Happy Birthday Twitter 🎉 How social media has been celebrating 10 years of tweets

Happy Birthday Twitter! The social network is growing up. Now in double figures, the platform’s famous tweeters include Barack Obama, the Pope and astronaut Tim Peake, who have jumped aboard Twitter to share their news and connect with people around the world.

obama

Twitter’s birthday message features a video of some of the biggest moments and events from around the globe that have been shared across the platform.

Among the memories included are scenes from the Arab Spring, updates from Space, and Malala, promoting human rights together with her supporters, who encourage others to stand with her by sharing the #WithMalala hashtag.

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Brands pay tribute to #StPatricksDay on Twitter

Happy St Patrick’s Day.

guinness

To mark the day that honours Ireland’s patron saint, brands including Red Bull, McDonald’s and, of course, Guinness have been taking to Twitter to celebrate and share their love of all things Irish with their specially themed marketing campaigns and promotions.

Frijj wants to know, would you drink a Lucky Shamrock flavour Milkshake?

Read more on Brands pay tribute to #StPatricksDay on Twitter…

Brands can show their support for the planet with .earth domain

Earth Day falls on Friday 22 April. Running since 1970 it was set up to celebrate and show support for the planet.

dotearth

And now there’s a new platform for those who wish to show their concern for the environment.

The .earth domain has been created to encourage co-operation between individuals and organisations that wish to show support for making the planet a better place.

It officially became available to the general public in November and so far organisations including Democracy Earth FoundationCO2.Earth and Access Earth have signed up to use it.

Read more on Brands can show their support for the planet with .earth domain…

Martin Sorrell, Jimmy Wales and the Internet of Things at #MWC16 Day 3

Highlights from day three at the Mobile World Conference 2016 in Barcelona.

Martin Sorrell

Martin Sorrell, WPP’s chief, arrived to give his keynote for the Mobile is Commerce session with Dawn Airy, the chief of Getty Images and ex-Yahoo exec.

Topics included virtual reality, the mobile revolution and digital, which Sorrell expects will make up two-thirds of WPP’s business.

Read more on Martin Sorrell, Jimmy Wales and the Internet of Things at #MWC16 Day 3…

BuzzFeed, back doors and ad-blocking at #MWC16 Day 2

It was the turn of BuzzFeed’s founder to take to the stage during day two of the Mobile World Congress 2016.

Buzzfeed

Jonah Perrett, the digital group’s founder and CEO, announced the launch of BuzzFeed’s video app, which he hopes will make videos easier to view and encourage “binge watching”.

Perrett expects monthly views on the site to increase from 100 million to six billion by 2016, mostly accessed via mobile.

Read more on BuzzFeed, back doors and ad-blocking at #MWC16 Day 2…

Mark Zuckerberg, robots and VR at #MWC16 Day 1

Highlights from Day One at the Mobile World Conference 2016 in Barcelona.

Mark Zuckerberg

Mark Zuckerberg made a surprise appearance at Samsung’s Unpacked event on the first day of MWC.

After being introduced to the company’s new gadgets via VR, the audience removed their headsets to find the Facebook chief on stage, there to promote Samsung’s partnership with Oculus, the social network’s own virtual reality tech company.

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The ultimate LinkedIn cheat sheet

A fully optimised Linkedin profile is 40 times more likely to receive job opportunities.

LinkedIn

Research shows recruiters spend just 8.8 seconds scanning a job hunter’s CV before deciding whether to contact them.

With such a short window to get seen by the right people, words and phrases have to be carefully chosen.

Read more on The ultimate LinkedIn cheat sheet…

Porn site age checks under review

The government is seeking ways to verify users’ date of birth and enforce age restrictions on porn sites.

18

A public consultation, which will include parents, teachers and internet service providers, launches today to investigate ways to enforce age restrictions.

Only sites  “purely set up to make commercial profit from pornography,” are expected to be targeted.

Read more on Porn site age checks under review…