The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.
Author Archives: Susan Billinge
The Collider accelerator programme, which puts tech start-ups in contact with big brands and investors, is about to welcome it’s third intake of fledgling businesses.
The scheme provides start-up ventures with business advice and help to secure funding, and such is its reputation that it has signed up 12 brand partners to the year-long programme.
After recording their video in the log cabin, the travelers are given a special code to access and share their video online.
The campaign is being backed on social media with the hashtag #acrossthemiles.
The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.
The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.
It is now acting on its popularity and flexing its marketing muscles, introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.
Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.
Socialbakers, the analytics platform, has released its monthly social marketing report. Nuggets from the September 2014 study include the news that EE has scooped first place in the Top Five Twitter Brands by Interactions, surpassing Tesco, which held the number one spot in August.
According to the stats, Sky has became the most Socially Devoted Brand in the UK in September 2014, again supplanting Tesco, while Vodafone joins the ranks of the Top Five Socially Devoted Brands on Facebook.
The influence of news outlets played a greater part than that of social media in Scotland’s decision to vote ‘No’ in the Scottish referendum, suggests research by Bell Pottinger Wired.
From 17 December 2013 until polls closed on 18 September 2014, there were 8.8 million online conversations about the vote. Of these conversations less than 1% (66,308) came from news articles, with the remainder originating from Twitter, blogs and forums.
Although they didn’t claim victory on the day, Alex Salmond and the ‘Yes’ campaign stormed social media. The ‘Yes’ campaign achieved a greater share of voice online (36.4%) than the ‘No’ campaign (26%). Scotland’s former first minister also sent 1.5 times more tweets than Alistair Darling, his counterpart leading the ‘No’ campaign. Read more on Infographic: the Scottish referendum in online stats…
According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices.
Brands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.
The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.
It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.
How do you get your charity noticed in a space already overflowing with e-petitions and direct mail? You could build a life-sized 3D printed elephant, which is how World Animal Protection (previously known as WSPA) has creatively chosen to get its message across as part of a campaign urging holidaymakers to boycott elephant rides and shows.
The work has been set up raise awareness about the pain, stress and suffering inflicted on elephants used in the tourism industry.
Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.