Author Archives: Sue Keogh

Would you move your whole website to Twitter?

Having a web presence solely on Facebook is an easy option for new brands, but an established business moving its whole website to Twitter? That’s what Argentinian creative agency Kamchatka has done.

Search becomes more social as Facebook and Bing move closer

Aha, we knew they were up to something.

Facebook and Microsoft’s Bing have announced a partnership which will see them integrating Like data with Search.

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Hmmmm. What are Microsoft and Facebook plotting?

Microsoft is hosting a Bing event at its Mountain View campus today. The folks from Facebook have been invited along.

Sounds like they’re planning something. What are they about to announce?

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Yahoo! beefs up its search to stay in the race

Yahoo! may have been overtaken by Google and Bing, but with the promised enhancements to its search being launched today the portal is saying it’s still in the race.

Google of course dominates the US market, with 65% of search volume, while Bing inched ahead of Yahoo! last month for the first time, putting them both on around 13% each. By improving the aesthetics and functionality of search and offering more relevant entertainment and news content alongside, Yahoo! hopes to recapture some of its market share. Read more »

What killed Twitter’s Earlybird so soon?

Twitter’s Earlybird account, which was launched way, way back in… July to post exclusive offers from selected partners, has been scrapped in favour of more lucrative advertising platforms such as Promoted Tweets.

Earlybird kicked off with an exclusive tickets offer with Walt Disney Studios and over its short lifetime went on to promote US-focused deals from brands such as Gap, Virgin America, Staples, Moxsie and more.

So with such big brands on board, why was Earlybird ditched so soon? Read more »

Part of the digital media industry? Internet Week Europe needs you!

Internet Week EuropeInternet Week Europe is a week-long festival of events celebrating Europe’s thriving digital media industry and community.

Hoping to replicate the success of sister festival Internet Week New York, the London version will see companies such as Tweetdeck, the Guardian, Moo.com, Google, BBC, Channel 4, Penguin, New Media Age, Creative Review and key sponsor Yahoo! host events throughout the capital from 8th to 12th November 2010.

However, it’s not just the big names who can get involved. Read more »

Twitter translation service cleans up 50 Cent’s act

Queen's English 50 CentEver looked at 50 Cent’s tweets and thought, ‘If only I could make sense of this illiterate stream of misogynistic rantings’?

Or you’re confused by phrases like ‘shave the poodle’ and balk at the generous use of N-words, D-words and F-words.

Well, there’s a helpful new translation service which may be just the thing. Read more »

Facebook Places: The winners (and a couple of sad losers)

As Facebook Places is rolled out across the UK today we can expect to see a big leap forward in people sharing information on their whereabouts.

Unlike dedicated location-based services Gowalla and Foursquare, which you have to make a conscious decision to sign up to, you’re probably already on Facebook. And this new feature is just ready and waiting to be used.

So if there’s going to be a big take-up among the UK’s 24 million Facebook users, who’s going to benefit most?

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The buzz from the Bees: Large brands putting faith in small agencies

Organisers of the Bees Awards, the first international social media awards for marketing professionals, have picked up on a couple of interesting trends which spell good news for smaller social media agencies. Read more »

How the BBC crowdsourced the Tube strike

Frustrated by the Tube strike in London today? Or far away from the capital and can’t see what all the fuss is about? Either way, take a moment to look at BBC London’s crowdsourcing experiment to document the travel situation. Read more »