The latest fire-storm to light up Twitter is Vine. The ability to post short, six-second blasts of video has been grabbed by Vine early adopters from Dove to London Zoo. So, is it a new silver bullet for the age of on-demand content, driving new conversations with fans, or a here-today-gone-tomorrow flash in the pan? We’ve been thinking about how it can be applied to sport marketing.
A lot of football clubs have grabbed Vine with both hands as you can see here, showing everything from training sessions to new signings. Everyone from Manchester City to Southampton has been pumping out clips to feed the insatiable hunger of their fans who are always on the look-out to get closer to their heroes, quicker. Read more »