Twitter’s head of UK sales, Bruce Daisley, hit the headlines recently with his statement that “social media campaigns need objectives”. It seemed like a strange thing to hear – if you work in social media, this has always gone without saying.
But in recent months, there does seem to have been a change in the air. Clients – perhaps wary of the #FAIL hashtag or appearing on the Condescending Corporate Brand Page, seem to have taken a step back and regrouped. Briefs are now focused more on training and in-house skills, strategic support and the development of infrastructure plans – often globally. Read more »