Author Archives: steven van belleghem

When on Twitter, act like you’re in a bar

Many brands wonder how they should behave on Twitter: What should we say? Can we add Twitter in our communication mix? Often heard questions, no?

To facilitate the discussion, I like to compare Twitter with a bar full of people. People are talking to each other, subjects are diverse, topics may change in a second and the big news travels around the bar in no time. Read more »

Average number of social networking “friends” 195

Consumers are increasingly conscious of the information they place on social networking sites with 81% indicating that they think twice before posting something while the average number of friends is put at 195. Read more »