Author Archives: Sri Sharma

The Five Trends every marketer should be aware of in 2013

Mobile purchasing through NFC will take at least another year2012 was a fast paced year in the world of digital marketing and advertising. 2013 will be no less quick! Here are 5 predictions on the big things brands will be devoting their time and budget to, and how brands can act to stay ahead of the game in 2013.  Read more on The Five Trends every marketer should be aware of in 2013…

Smart TVs: making offline as measurable as online?

Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.

TV advertising offers a fantastic medium for brands to reach a mass audience and raise awareness of the brand and its product range. However, until now it has not been able to provide the same level of measurability as online. The arrival of smart TVs is set to change that.

The launch of Google TV in the UK, expected over the next six months, along with Apple’s rumoured move to launch its own internet-enabled TVs, mark a pivotal moment for brands looking to recreate the level of measurement associated with online, in a world that was typically known as offline. Read more on Smart TVs: making offline as measurable as online?…

How the cookie crumbles for UK & EU e-tailers

This is the way the EU Cookie crumblesWith the deadline to comply with the EU e-Privacy directive just a month away (26thMay), the confusion amongst marketers doesn’t look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don’t understand the options for gaining user consent.The lack of understanding is adding to the confusion and panic around the approaching deadline. However, if brands take things back to basics, they will see that there are actually just two main approaches to consider here – automatic opt-out (auto opt-out) and automatic opt-in (auto opt-in). Read more on How the cookie crumbles for UK & EU e-tailers…

Read more on How the cookie crumbles for UK & EU e-tailers…

Facebook won’t master social commerce in 2012 and other trends

What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012.

We’ve talked so much about Facebook last year and this year with its IPO will be bigger than ever, but what I don’t think will happen is its mastery of social commerce.

Whatelse? I think  Bing/Yahoo!’s share of the search market will flatten out globally and that online marketing will be driven by smart multi-channel attribution. Read more on Facebook won’t master social commerce in 2012 and other trends…