What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012.
We’ve talked so much about Facebook last year and this year with its IPO will be bigger than ever, but what I don’t think will happen is its mastery of social commerce.
Whatelse? I think Bing/Yahoo!’s share of the search market will flatten out globally and that online marketing will be driven by smart multi-channel attribution. Read more »
With the deadline to comply with the EU e-Privacy directive just a month away (26thMay), the confusion amongst marketers doesn’t look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don’t understand the options for gaining user consent.The lack of understanding is adding to the confusion and panic around the approaching deadline. However, if brands take things back to basics, they will see that there are actually just two main approaches to consider here – automatic opt-out (auto opt-out) and automatic opt-in (auto opt-in). Read more »
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