Celebrity sponsored tweets need structure
Kim Kardashian is crazy for shoes from ShoeDazzle, Jordan and Rio Ferdinand enjoy Snickers, Jimmy Carr is a Starbucks fan and Wayne Rooney wears Nike. We know this because their Twitter feeds say so.
The high profile tweeters were all well compensated by these various brands this year for posting tweets to their millions of followers, in Kardashian’s case to the tune of around $10,000 per tweet.
This process of compensating celebs for tweeting about brands, products and services has caused trouble with the Advertising Standards authority (ASA). Nike’s appeal to the ASA over the decision to ban a campaign on Wayne Rooney’s Twitter feed was rejected in September, maintaining the company’s position as the industry’s first brand to have a Twitter campaign banned.
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