Since Facebook announced changes to its Edgerank Algorithm last month, cries of plummeting Facebook Reach have sprung up across the industry, with some claiming their Reach figures have fallen by as much as 50%.

The dark art of Facebook’s Algorithm determines what type of content is shown in a user’s news feed. The recent change means this now puts more emphasis than ever on the volume of engagement each post receives – if fans aren’t engaging with your content, eventually they may stop seeing it altogether.

The change coincides with the launch of Promoted Posts, which allow brands to over-ride the Algorithm by paying for a post to appear in the news feed for longer, allowing more people to see it and increasing Reach as a result. Read more »