The Wall Blog » Simon Whalley http://wallblog.co.uk Social, marketing, media : blogged Thu, 23 May 2013 08:17:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How can brands unlock the emotional potential of creative technology? http://wallblog.co.uk/2011/11/09/how-can-brands-unlock-the-emotional-potential-of-creative-technology/ http://wallblog.co.uk/2011/11/09/how-can-brands-unlock-the-emotional-potential-of-creative-technology/#comments Wed, 09 Nov 2011 11:50:02 +0000 Simon Whalley http://live.wordpress.hbpl.co.uk/wallblog/?p=19640 The internet has changed the way we communicate and how we consume content.  We are no longer just passive consumers of media – we want to immerse ourselves in it.

And, thanks to relentless innovation in creative technology, consumers are certainly getting the opportunity to do exactly that. Whereas TV is restricted to people engaging on a passive viewing-only level, digital has the potential to engage on so many more dynamic and interactive levels.

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