Posts By: Simon Orpin

The future of TV: On-demand versus on-content

Lord Sugar imagines a future of infinite TV channelsLast month, Lord Sugar spoke candidly about his vision for the future of the TV industry at an exclusive event in London organised by ISBA. During his speech Sugar said that the “bare bones of a revolution in TV” had been formed and how he could imagine a future in which consumers had access to “infinite” channels and providers could set up their own channels for as little as £50,000.

Technology now plays such a powerful role in helping advertisers to reach their target audiences through means other than the traditional television set – in particular, web TV or content broadcast online is fast becoming a mainstream way in which we consume our media.  Read more on The future of TV: On-demand versus on-content…