As the world looks back on what was certainly a very successful ‘home’ games what are the key lessons that people are taking away from London2012 – what does achievement look like?  Should we all aim for the same stratospheric successes as ‘Team GB’ (remember, #SuperSaturday?) What is it that we can all learn from our fellow countrymen?

One particular interview stuck with me over the course of the games. While the French were looking at Team GB’s ‘magic wheels’ Dave Brailsford was talking about a focus on small margins. Read more »

The power of bloggers is unquestioned in social communications despite recent alarmist articles stating blogging is dead. For brands, engaging with bloggers to listen to feedback on their products or services, review what they think of them online and even recommend them to their peers, is a holy grail of marketing.

But when is the right situation for a brand to build its own blogger network, how should they approach this and what are the risks or rewards. Read more »