Author Archives: Shaun Varga

iAnxiety; Apple, misery and the new class divide

texting blackberry mobileTherapy. You need to climb aboard that bandwagon, because all the indicators show that there has never been a greater demand for therapy. Did you know there is a worldwide increase in anxiety?

Someone, somewhere is going to make a lot of money helping people deal with it. And it may as well be me, because I know what’s behind this anxiety epidemic, and I also have a cure, which I’m about to share with you now. So read on and save yourself a fortune.

Cast your mind back to those dim and distant days when you had a Blackberry. (You can remember back that far, can’t you?) I remember when I had one. At the time I rather liked it. In fact I was convinced I’d never go the iPhone route because you so need a keyboard with buttons on it to type stuff into a phone don’t you?

Read more on iAnxiety; Apple, misery and the new class divide…

Why Advertising Agencies no longer exist, and why it doesn’t matter.

I’ve been talking to a number of agencies recently about their ‘positioning’. It seems to be the topic of the moment, as agency folk begin to wrestle with another year of trying to hit their new business targets. The common theme, I notice, is that they are all very keen to be something else.

Production companies don’t want to be production companies anymore; they want to be specialists in ‘branded content’.  Read more on Why Advertising Agencies no longer exist, and why it doesn’t matter….