How to handle social media in a crisis

Tesco has been at heart of the horsemeat in Burgers scandalIt’s been a tough few weeks for the companies involved in the  ‘horsemeat in burgers’ crisis, especially after the onslaught of criticism received over the way the Twitterati has been handled.

But what do you do if you’re suddenly caught up in a national issue on Twitter and how do you best  handle an angry customer on Facebook? Read more on How to handle social media in a crisis…