Secret Santa is a stalwart tradition in the UK. A spend-limit is set, names are pulled from a hat and the Yuletide gift-lottery begins in earnest.
For many businesses it provides a fun and easy way to make sure everyone in the office shares in the Christmas spirit. For the luckiest participants it means a hilarious opportunity to buy a wholly inappropriate present for a colleague. For an unlucky few, it means spending hours on one of those precious remaining weekends before Christmas stressing about what to buy for the new Accounts Manager who no-one really knows.
Watch the #TweetsForToys presents wrapped live
But how many of you out there still have last year’s mug, or plant? How many of you still play mini executive air-hockey? I’m betting not many. That’s why this year we decided to do something a bit different.
At Midlands based digital agency – Freestyle Interactive – we have a considerable love of social media, tech and design. We also have a real passion for working for and with charities. So when we were thinking about what to do for this year’s Secret Santa, it became clear that we should combine this skill and passion and use these powers for good. And so Freestyle’s answer to Secret Santa was born.
We‘ve chosen to work with the charity Refuge, a national organisation that offers support and shelter from domestic violence for women and children. Our aim is to make sure children who are spending this Christmas in shelter around the Warwickshire area get the gifts they might otherwise have missed out on. The secondary aim is to raise awareness of the Refuge charity and provide them with a campaign to help promote their valuable service. Dubbed Tweets For Toys, the concept quickly gave rise to the method and before we knew it, the ball was rolling.
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