Author Archives: Scott Thompson

From the Brits to the Oscars Twitter reveals award season 2013′s hosts with the most

Sunday night the curtain closed on the 85th Academy Awards, officially drawing the two-month long run of awards around music and film to a finish. They were peppered with proud moments, like Daniel Day Lewis’ third Best Actor scoop making Oscar history, well as more confusing ones, like Prince actually endorsing Gotye’s music. But some of the most skilled performers out there are the hosts themselves. It falls to them carry the show through and make it at the least watchable, at the most memorable (and with the advent of Twitter in TV ratings, mentionable). Read more on From the Brits to the Oscars Twitter reveals award season 2013′s hosts with the most…

Twitter predicts SPOTY winner Wiggins

bradley wiggins wins BBC sports personality of the yearSunday nights Sports Personality of the Year awards were one of several television events this year which Twitter users probably couldn’t avoid; with over 322,000 tweets mentioning the awards ceremony (either by name or the #SPOTY hashtag) on the day of the awards, 280,000 during the broadcast itself, peaking at just over 6,500 tweets per minute as Bradley Wiggins was announced as this years winner.

And, as with voting events ranging from the US elections to the X-Factor final (and our own look at the Mercury Music Prize), people are looking at how data from social media can be used to create audience insights. A reasonable hypothesis might be that the members of the public who were interested enough to cast a vote would be well represented by the Twitter users interested enough to tweet about their favourite candidates. Read more on Twitter predicts SPOTY winner Wiggins…

Strictly is winning TV ratings war but X Factor takes battle of the Tweets

Strictly Come Dancing: Ola Jordan and Sid Owen in their final dance on SaturdayAs the race for Saturday night ratings continues, BBC’s Strictly Come Dancing seems to be pulling ahead as the clear winner. Beating ITV’s X Factor by almost 2 million viewers, this marks Strictly Come Dancing’s biggest lead over its rivals in 6 years.

This is even more impressive considering that the two shows’ broadcasting times did not overlap, with Strictly finishing at 8:15pm, and X Factor started at 8:20pm. Nevertheless, Strictly’s same lead is not echoed on Twitter.

Read more on Strictly is winning TV ratings war but X Factor takes battle of the Tweets…

Queen is most retweeted as ITV scores on Twitter with ‘Pride of Britain’ awards

Pride of Britain presenter Carol VordermanLast night was the 14th annual Pride Of Britain awards, an annual event honouring Britons who have acted bravely or extraordinarily in challenging situations. Using Sysomos, as well as our own ECHOscreen social intelligence tools, we had a look at the 200,638 tweets around the show both as it was recorded on Monday night, and televised by ITV on Tuesday.

Read more on Queen is most retweeted as ITV scores on Twitter with ‘Pride of Britain’ awards…

Twitter confirms Olympic supremacy as Team USA edge out Team GB

Usain Bolt on the front page of The Times in LondonThe total number of tweets for the men’s 200m final totalled 780,000 yesterday as Usain Bolt, illustrated wonderfully by The Times today, made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.

However, it is the men’s 100m final from Sunday night that has caused the greatest reaction on Twitter so far with a staggering 2.4 million Tweets, analysis using SMG’s ECHOscreen tool on day 13 of London 2012 shows. Read more on Twitter confirms Olympic supremacy as Team USA edge out Team GB…

Sir Chris Hoy rides the Twitter Wave of Olympic glory [infographic]

Sir Chris Hoy at the World Championships in ManchesterAs Sir Chris Hoy became the most successful British Olympian, he also eclipsed fellow British athletes with 208,000 tweet name checks on Day 11. Sir Chris Hoy tweet mentions peaked at 19,000 per minute – the highest for a cyclist in these games.

The Brownlee brothers, Alistair and Jonathan winning Gold and Bronze respectively. followed Sir Chris Hoy with 154,000 tweets as they took Gold and Bronze in the Men’s Triathlon. Read more on Sir Chris Hoy rides the Twitter Wave of Olympic glory [infographic]…

Bolt Claims Twitter Gold [infographic]

Usain Bolt’s victory in Sunday night’s 100 meter final saw twitter reaction peak 33 seconds after his lightening 9.63 second Olympic victory with 2,360 tweets per second.

Tweets per minute peaked at 105,000 – four times the peak level witnessed during the opening ceremony according to Starcom MediaVest Group’s analysis using EchoScreen. Read more on Bolt Claims Twitter Gold [infographic]…

Twitter Olympics: Twitter explodes in celebration as Wiggins takes Gold [infographic]

Bradley Wiggins races to gold in the time trials (photo by David Iliff. License: CC-BY-SA)With Team GB hitting gold on Day five, the Men’s Time Trial lit up Twitter in celebration of Bradley Wiggins’ win.

The Men’s Time Trial generated a total of 240,000 tweets, peaking at 12,000 per minute as Wiggins won – more than at the start of the Euro 2012 penalty shootout when Italy knocked out England. Read more on Twitter Olympics: Twitter explodes in celebration as Wiggins takes Gold [infographic]…

Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze

Lizzie Armitstead (left), Marianne Vos and Olga Zabelinskaya in the breakaway that led to all three winning medals in the 2012 Olympic road race. Photo by DAVID ILIFFWith the London 2012 Games off to a flying start, it is Team USA at the head of the leader board in the Twitter stakes with over 190,000 Tweets made over the weekend and counting.

Team GB is currently in second place with more than 180,000 Tweets sent in support of the host nation’s athletes. Jamaica is hot on the heels of Team GB. China, Canada and Brazil just miss out on the weekend’s Twitter medals. Read more on Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze…

50,000 Tweets Celebrate Rooney’s Euro 2012 Match Winner [infographic]

As England rode their luck against Ukraine to pass into the quarter finals of Euro 2012, over half a million tweets were made during the game.

Key peaks were prodigal Rooney’s open goal miss at 27 minutes, followed by what would become his decisive 47 minute goal which generated over 50,000 tweets in the following five minutes alone. Read more on 50,000 Tweets Celebrate Rooney’s Euro 2012 Match Winner [infographic]…