Author Archives: Sarah Shearman

Facebook tipped to buy mobile messaging app WhatsApp


Facebook is poised to acquire the multi-platform messaging app WhatsApp, according to a report on Techcrunch, as it looks to bolster its mobile armoury.

Whatsapp is a global ad-free app which is paid for. It allows users to send messages to other users for free and is available for Phone, BlackBerry, Android, Windows Phone and Nokia phones.

Read more on Facebook tipped to buy mobile messaging app WhatsApp…

Twitter has phenomenal relationship with TV and would be ‘poorer’ without it

Bruce Daisley: sales director at Twitter UKSixty per cent of Twitter’s UK users use it while watching TV and Twitter would be “poorer” without TV, according to Bruce Daisley, its sales director. Speaking at Twitter’s Tune in with Twitter  event in London today, Daisley claimed the social network has a “phenomenal” relationship with TV, stressing that Twitter is “a layer” that exists alongside TV, rather than a competitor to it.

Daisley said: “Twitter and TV have become extraordinary partners over the past twelve months – Twitter loves TV and TV loves Twitter.” Read more on Twitter has phenomenal relationship with TV and would be ‘poorer’ without it…

Fuelled by GIFs Tumblr sets its sights on major UK advertisers

Tumblr is aiming to follow in the footsteps of Facebook, YouTube and Twitter with an attempt to attract UK brands, and make more money from the site. The five-year-old blogging platform, has signed up We Are Social, Poke, AKQA and Bartle Bogle Hegarty as its first UK agency partners.

The partnership will give them access to Tumblr data and specialist training in a similar manner to Facebook’s Preferred Developer programme. It has signed up 12 agencies globally.

The expansion of Tumblr in the UK comes after a successful US election campaign where the platform was heavily used by the Obama campaign and where its own bloggers covered the election. Tumblr also saw an explosion of animated GIFs as they moved into the mainstream. Read more on Fuelled by GIFs Tumblr sets its sights on major UK advertisers…

Bodyform fights sarcasm with sarcasm: ‘Hi Richard. We loved your post on our Facebook page’

body form fights sarcasm with sarcasm on FacebookRather than endure the recent  social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook comments made about its advertising with more sarcasm, issuing a wonderfully irreverent retaliation video on YouTube.

 

Read more on Bodyform fights sarcasm with sarcasm: ‘Hi Richard. We loved your post on our Facebook page’…

Twitter’s grabbing the social media Olympics headlines – so what is happening on Facebook?

 As the world’s first social Olympics is in full swing, it is fair to say that Twitter has been the social media platform, which is grabbing the most headlines, for the right and wrong reasons.

These include its impressive opening ceremony traffic figures, athletes being banned from the games over racist comments, a 17-year old being arrested over abusive tweets to Tom Daley, its apology over the Guy Adams fiasco, to the tongue-in-cheek empty seat Twitter account.

Read more on Twitter’s grabbing the social media Olympics headlines – so what is happening on Facebook?…

Lifting the lid on the social brands: how 5 top brands made the cut

Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut.

Whatever the size or complexity of a brand, no matter what its business model may be, a core marketing challenge remains how to use social in a compelling and authentic way.

Against such a constantly evolving terrain, though, how can brands know if their social media efforts are being effective? To that end, social brand agency Headstream set out to create a benchmark of social performance, and highlighted 100 companies that met its criteria Read more on Lifting the lid on the social brands: how 5 top brands made the cut…

Will Spotify’s music platform hit the right note with brands?

Spotify’s Daniel Ek must’ve really enjoyed his time on stage with fellow young-gun chief executive Mark Zuckerberg at this year’s f8 conference, because yesterday he took to the stage in what was the company’s first ever press conference to announce its new ‘game changing’ app platform.

Read more on Will Spotify’s music platform hit the right note with brands?…

Facebook initiative launches to support UK flood victims

As rain lashes and floods hit the UK, Facebook is being leveraged to support those at risk and suffering the affects of flood, in a bid to prevent a repeat of the devastation cause when they hit the UK in 2007.

‘The Flood Group UK’ page has been set up the Environment Agency and is supported by the Scottish Environment Protection Agency , the Rivers Agency of Northern Ireland, the National Flood Forum, the Scottish Flood Forum and the Cockermouth Flood Action Group. Read more on Facebook initiative launches to support UK flood victims…

Microsoft Snares new CMO to steel itself against heightened competition

Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.

Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read more on Microsoft Snares new CMO to steel itself against heightened competition…

Could tonight see the launch of the new Google Analytics?

Seven months ago I reported Google was taking aim and Adobe and IBM with the launch a paid-for enterprise analytics tool, which would compete directly with Omniture and CoreMetrics.

Indications from the web are that this tool will be rolled out later today. Read more on Could tonight see the launch of the new Google Analytics?…