Spotify’s Daniel Ek must’ve really enjoyed his time on stage with fellow young-gun chief executive Mark Zuckerberg at this year’s f8 conference, because yesterday he took to the stage in what was the company’s first ever press conference to announce its new ‘game changing’ app platform.
As rain lashes and floods hit the UK, Facebook is being leveraged to support those at risk and suffering the affects of flood, in a bid to prevent a repeat of the devastation cause when they hit the UK in 2007.
‘The Flood Group UK’ page has been set up the Environment Agency and is supported by the Scottish Environment Protection Agency , the Rivers Agency of Northern Ireland, the National Flood Forum, the Scottish Flood Forum and the Cockermouth Flood Action Group. Read more »
Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.
Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read more »
Seven months ago I reported Google was taking aim and Adobe and IBM with the launch a paid-for enterprise analytics tool, which would compete directly with Omniture and CoreMetrics.
Indications from the web are that this tool will be rolled out later today. Read more »
Perhaps not too scarred from his last listening excursive, health secretary Andrew Lansley launched a crowd-sourcing initiative this week, calling on the general public and healthcare professionals to submit ideas for a series of health apps which could help improve NHS healthcare.
While Lansley has been lambasted for being seriously out of touch over his botched NHS reform plans of late, the move does touch on a wider trend in using digital technology to aid healthcare. Read more »
The updated Linked in iPhone app
For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.
While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read more »
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