Tim Berners Lee once said – “It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available”. Well there aren’t many people that are more powerful than the President of the United States of America…and as Obama settles into the first month of his second term, it’s time to reflect on one of the most sophisticated, data-driven campaigns in political history and take a look at what his impressive team of digital and analytical experts are up to now. Are they keeping up the momentum? Read more on How Obama’s team continues the digital momentum after the election…
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- Samsung Home Appliances sponsors Channel 4 in seven-figure dealSamsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.
- Xaxis buys mobile app business ActionXXaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.
- Labour takes full-page FT ad to slam Tory 'Brexit' plansAs the starting gun is fired for the general election campaign, Labour has reached out to the business community with a full-page ad in the Financial Times claiming that the "biggest risk to British business is the threat of an EU exit".
- Five story-telling tips from Coca-Cola's top European marketerWhen a brand commands the kind of awareness and attention that Coca-Cola does, marketers must find imaginative ways to keep winning over customers.
- Clean Advertising and unrivalled placement across the UK with Green Street Media
- The telephone concertHere’s an idea: the world’s first ever live concert, broadcast solely over via telephone. Ring a number at a specified time to tune in, kick back, and let the tinny sounds wash over your right ear. Read more on The telephone concert…
- Content marketing’s new creative toolkitJust as the internet has evolved over the past twenty years or more and gone through generations of capability, so too has the toolkit available to creatives and brands to build the content that consumers demand. Read more on Content marketing’s new creative toolkit…
- That .sucks – hundreds of new domains could spell trouble for brands(Wikipedia) The news released this month that questionable domain names will become publicly available from 1 June had thrown some of the world’s biggest brands, businesses and celebrities into a bit of a flurry. Read more on That .sucks – hundreds of new domains could spell trouble for brands…
- The Daily Poke: Kick the couch habitSofas kill. As every new mother is told. But, babies rolling down the cracks aside, there are some serious concerns about how much time we all spend on our tushes. To get our moneymakers moving, Vittel have launched a campaign to motivate our inner sofa sloths. Their Couch Converter service will furnish you with a […]
- How important is digital and retail experience for brands?Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year. Read more on How important is digital and retail experience for brands?…
- The Daily Poke: ScoffeeFancy a biscuit with your coffee? Well it’s right there, in your hand. Yep, the cup is the biscuit. To mark the introduction of Seattle’s Best Coffee in its restaurants, KFC is serving up the brew in edible coffee cups. (Tasty Matt) Read more on The Daily Poke: Scoffee…