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Author Archives: Samson Tong

Samson has more than 12 years of experience in media and advertising & integrated marketing industry in greater China. Most recently at Cre8PLUS, he is running the Hong Kong and Greater China operations and working for major accounts such as Dairy Farm Group, Manulife Hong Kong, AXA, Menard Japan, Swiss Privileges, Convoy Finance, Hospital Authority Hong Kong and MEHK (Hong Kong Tourism Board). Strategic, result-orientated and striving for success for clients are the key business attitudes of Samson.

The future of video search beckons

By Samson Tong // 10 July, 2012 – 9:56 am // 2 Comments

It all started with the craze of bidding for the best seats at Lady Gaga’s only show in Hong Kong in during March this year. My wife is a Gaga fan and I willingly converted. Having learnt from a friend in the entertainment industry that HK$3,000 was the price tag for great seats, I began to search for alternatives online. Read more »

The era of the mobile app is over

By Samson Tong // 3 April, 2012 – 9:23 am // 12 Comments

“Sorry, thatʼs it for mobile apps. It’ll only last about three more years, or less,” I said to a client who was consulting my company on developing new mobile apps. I didnʼt mean to turn them down on this new business opportunity, nor did I want to cool off their fleeting passion to be part of the heated fad of apps-building.

Read more »

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