It seems everywhere we look we are confronted with the latest technology innovations. Twitter is abuzz with new ideas of what we can create with 3D printing and sites like Kickstarter have thousands of proposals to fund the next big thing. I am a huge proponent of creativity, trying new things and entrepreneurialism, but with all the noise around gadgets like Google Glass and smart watches, I wonder if social media is diluting true innovation by giving a platform and a voice to any gadget that labels itself as new? Read more »
Author Archives: Lisa Henshaw
This summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing – and turning to social media in record breaking numbers. More than 80,000 people tweeted during Usain Bolt’s second gold medal win alone.
But as it is unlikely most of us will be putting on events of such world renown, is there anything we take away from the Jubilee and the Games that we can apply to the world of business?
The answer is yes. Even without access to Danny Boyle, the Queen (in or outside an aeroplane), James Bond or glittering audience pixels, there is a lot we can learn from this summer’s hottest tickets on how to make events – any events – more ‘tweetable’; here are some top tips to consider. Read more »